Jaime Antonio Ballesteros

Community Outreach & Relationship Building:

Identify and establish strong relationships with community-based organizations, contracted agents, and local influencers to promote Verda Healthcare to drive events and leads, to expand enrollment and membership growth.
Serve as an ambassador for Verda Healthcare within the community to raise awareness about services and benefits, especially to Medicare-eligible beneficiaries.
Plan, coordinate, and execute local events to engage Medicare-eligible beneficiaries, providing opportunities to learn about Verda Healthcare’s offerings.
Organize informational sessions and workshops to promote Verda Healthcare in a professional and approachable manner.
Provide clear, informative, and engaging presentations to seniors about Verda Healthcare’s benefits and the enrollment/application process.
Ensure that all outreach, presentations, and events adhere to Verda Healthcare’s compliance and privacy standards, safeguarding Protected Health Information (PHI) as outlined in the Compliance Program.
Work closely with contracted providers, acting as the primary liaison between Verda Healthcare and providers to address marketing and sales-related issues.
Cultivate strong relationships with healthcare professionals and other community partners to strengthen Verda Healthcare’s presence.
Actively participate in community and professional organizations, staying connected to key stakeholders and trends in senior care and healthcare.
Foster an ongoing dialogue with community leaders to support Verda Healthcare’s reputation and service delivery.
Perform other duties as assigned to ensure the continued growth, visibility, and viability of Verda Healthcare in the community. This includes Broker, Member, and prospective Member support as needed.

Develop and maintain relationships with community partners, provider offices, brokers, and local organizations to support membership growth
Coordinate and participate in community outreach events, health fairs, educational seminars, and grassroots marketing initiatives
Assist in planning and executing marketing campaigns across print, digital, and field channels
Track leads, referrals, and outreach activity using CRM tools and prepare weekly performance reports
Collaborate with compliance to ensure marketing materials meet CMS and regulatory guidelines
Support creation and distribution of marketing materials, presentations, and enrollment resources
Conduct market research and competitor analysis to identify growth opportunities
Provide follow-up communication with prospects and community partners
Assist with internal communications and brand initiatives
Represent the organization professionally in the community and at partner meetings

• Provided exceptional customer service to prospective members, addressing inquiries and providing detailed information about membership benefits
• Organized and facilitated informational sessions and tours for potential members, effectively communicating the value proposition of the membership program
• Utilized CRM software to track leads, manage member data, and analyze sales performance metrics
• Participated in industry events such as trade shows or conferences to promote the organization's membership offerings

• Offered personalized support to individuals needing customer service, helping connect each with available resources and relevant team members.
• Recorded, transcribed and maintained confidential client information into applicant tracking system and database.
• Maintained positive relationships with healthcare consumers and regularly reached out to offer assistance to individuals.
• Delivered presentations to interested groups and answered wide-ranging questions about available offerings.
• Increased referrals by calling on target groups, organizations and professionals.
• Networked across Arizona to build new connections and make initial contacts with prospects.