
Seasoned Marketing leader with extensive experience in financial services, focusing on product strategy and agile product management. Successfully launched high-impact initiatives, increasing customer acquisition and fostering strategic partnerships. Adept at leading cross-functional teams and driving data-driven decisions to achieve significant business growth.
Spearheaded Sapphire’s first-ever product partnerships with Lyft and DoorDash, delivering significant value to customers and the firm. Collaborated with design, technology, and business teams to translate customer needs into detailed product requirements, while influencing executive leadership, cross-product teams, and external partners around a shared product vision.
Core member of the product launch team for Chase Sapphire Reserve, responsible for the acquisition strategy and product positioning, and led other large-scale initiatives, including migrating over 200,000 legacy accounts to active credit card portfolios.
Executed multi-channel digital marketing campaigns across Cards, Home Loans, Deposits, and Small Business, while standardizing reference tools for banking and call center staff to drive time and cost efficiencies.
Managed large-scale digital marketing and app development projects for clients, including J.P. Morgan Chase and Teva Pharmaceuticals, and oversaw the launch of high-visibility iPhone apps that generated significant media attention and client recognition.