MICHELE SHADE TIMMONS
Atlanta,GA
Summary
Seasoned leader from Citigroup, adept in data governance, advanced analytics, and innovation management, I've driven significant advancements, including a suite of analytic tools saving $106MM. My strategic planning and leadership development skills have catalyzed enterprise-wide policy adoption and transformative data strategies, achieving over 90% report reduction and enhancing decision-making processes.
Overview
28
28
years of professional experience
Work History
Director, US Consumer Bank Data Steward Head, Enterprise Data Office
Citigroup
Atlanta, GA
04.2024 - Current
- Head of US Consumer Bank Data Steward Team; driving seamless and consistent execution and delivery of 2020 OCC/FRB Consent Order Commitments across Mortgage, Retail Bank, Branded Cards, Citi Retail Services, Unsecured Lending, and Operations
- Continuously evolve and execute Citi Data Governance Policy implementation to drive Enterprise-wide adoption
- Assess and Disposition ~800 Data Concerns
- Evaluate 4,000+ Data Controls ; Implement 1,080 Data Quality Rules
- Concurrently drive 16 Use Cases for Risk and Finance across all lines of business
Director, Analytics Technology & Innovation, U.S. Consumer Bank
Citigroup
Atlanta, GA
09.2022 - 04.2024
- Head of the Analytics, Technology & Innovation Product Team; cross-functionally lead a team of product managers, designers, engineers and data scientists through the ideation, development and launch of advanced analytic tools & data-centric products
- Developed and launched a suite of analytic tools that delivered $106MM in expense savings by improving operational efficiencies
- These tools automated manual data processes, drove data democratization and facilitated faster decision-making across the Bank
- Led Citi Retail Services (CRS) data and analytic capability integration across core U.S Consumer Bank systems
- Enabled CRS Partner Analytics Data on EAP and begin SAS migration to allow integration and adoption of existing USPBA capabilities and enabling SAS license reduction
- Developed CRS journey analytics capabilities, including data sources and journey definitions
- Oversaw the sourcing and management of AL/MI external vendor solutions; identified $4.5MM in annualized expense savings through the evaluation and renegotiation of existing external vendor contracts
Director, Partner Analytics & Data Officer, Citi Retail Services
Citigroup
Atlanta, USA
09.2019 - 09.2022
- Led Data Visualization & Reporting, Data Strategy, and Data & Modeling Governance for Partner Analytics across all Retail Services Partners, Platforms and Capabilities
- Transformed legacy reporting process of ~360 unique reports produced 20k+ times per year, generating over 280 EUCs and with error rates as high as 50%
- Developed automated, standardized data consumption layers optimized for Tableau to enable dynamic reporting and insights – providing the same level of information across all 36 portfolios
- Created dashboards that reduced reports by > 90%, lowered EUC risk by 85%+, and reduced error rates to
- Deployed data access usage and entitlements controls and monitoring to enable:
- Centralization of all Data Access Requests
- Developmentof Data Sharing Guidelines in partnership with Legal
- Standardization / Re-writing of Modeling ARCMs
SVP, Marketing Analytics & Operations – Macy’s
Citi Retail Services
Atlanta, USA
09.2016 - 09.2019
- Led Partner Marketing strategy for the Macy’s and Bloomingdale’s credit card portfolios; Delivered seamless execution of existing marketing plan and developed roadmap to drive future growth
- Successfully launched the refresh of the Macy’s card value proposition and customer loyalty program, driving 10% growth in top tier sales
- Developed and nurtured relationships outside of Credit team to increase strategic influence and capitalize on insights
- Influenced Macys.com team to incorporate PreQual and improve credit placement and relevance within the path to purchase
SVP, Consumer Product & Digital Channels – The Home Depot
Citi Retail Services
Atlanta, USA
01.2011 - 09.2016
- Established strategic direction, defined key initiatives, and translated business strategy into analytical objectives for The Home Depot Consumer Private Label credit card portfolio
- Led all strategic growth initiatives to maximize profitable sales and return on $100MM marketing investment
- Drove $250MM in incremental sales through the development and launch of a new Big Data targeting strategy to improve understanding of customer spend behavior and offer preference
- Designed and Implemented Offer Optimization Tool which manages both Citi and The Home Depot ROI while maximizing sales growth, driving 20% lift in incremental sales
- Devised analytic strategy and roadmap to understand, measure, and improve omnichannel Customer Experience across Retail Services
SVP, Relationship Manager – The Home Depot
Citi Retail Services
Atlanta, USA
01.2008 - 01.2011
- Initiated and guided all Decision Management support for The Home Depot portfolio to drive profitable growth and increase retail sales across the U.S and Canada Private Label Consumer and Commercial products
- Led pricing, change in terms, and revenue enhancement projects that yielded $200MM
- Designed and implemented statistical solutions to drive sales growth and expense reduction throughout account lifecycle
VP, Retail Partner Analytics
Citi Retail Services
Atlanta, USA
04.2005 - 01.2008
- Created analytic and targeting approaches, supporting multiple Citi Retail Partners including The Home Depot, Macy’s and Shell in order to increase sales, maximize profit, and drive innovation
Marketing Analytics Consultant
SRI Analytics
Atlanta, USA
01.2003 - 04.2005
- Partnered with the two largest telecommunications companies in the U.S to develop and implement analytic solutions to target consumers of landline and mobile products and services
- Provided strategic client consultation, designed analytic project plans, and built statistical models for prospect acquisition and portfolio retention
Planning and Scheduling Coordinator
Standard Textile
Enterprise, USA
01.2000 - 01.2002
- Forecasted demand and scheduled production of approximately 1600 different products
- Formulated capacity level planning for domestic and international production facilities
Project Manager, Decision Solutions
Equifax
Atlanta, USA
06.1997 - 11.1998
- Coordinated development and implementation of custom-built analytic solutions providing increased market penetration and revenue for clients
- Analyzed key performance metrics and formulated and presented appropriate recommendations to clients
Education
Bachelor of Science - Economics, Finance
Georgia Institute of Technology
Atlanta, GA01.1997
Skills
- Statistical modeling
- Data integration
- Problem-solving
- Innovation management
- Leadership development
- Strategic planning
- Business strategy
- Regulatory compliance
- Big data analytics
- Machine learning
- Predictive analytics
- Data governance
- Agile project management
- Big data technologies
- Data modeling
Awards And Volunteer Experience
- Leaders in Excellence Award at Citigroup, 01/01/13, Recipient of Citi’s Leaders in Excellence Award only given to the top 1% of performers across the Company’s Consumer Bank.
- Quarterly Excellence Award at Citigroup, xxxx, 5x Winner of the Quarterly Excellence Award at Citigroup.
- March of Dimes Chair, 08/01/21 - Present
- Atlanta Women’s Network Co-Chair at Citigroup, 09/01/19 - Present
- Atlanta Site Executive Committee / Change Champion at Citigroup, 10/01/17 - 07/01/21
Timeline
Director, US Consumer Bank Data Steward Head, Enterprise Data Office
Citigroup
04.2024 - Current
Director, Analytics Technology & Innovation, U.S. Consumer Bank
Citigroup
09.2022 - 04.2024
Director, Partner Analytics & Data Officer, Citi Retail Services
Citigroup
09.2019 - 09.2022
SVP, Marketing Analytics & Operations – Macy’s
Citi Retail Services
09.2016 - 09.2019
SVP, Consumer Product & Digital Channels – The Home Depot
Citi Retail Services
01.2011 - 09.2016
SVP, Relationship Manager – The Home Depot
Citi Retail Services
01.2008 - 01.2011
VP, Retail Partner Analytics
Citi Retail Services
04.2005 - 01.2008
Marketing Analytics Consultant
SRI Analytics
01.2003 - 04.2005
Planning and Scheduling Coordinator
Standard Textile
01.2000 - 01.2002
Project Manager, Decision Solutions
Equifax
06.1997 - 11.1998
Bachelor of Science - Economics, Finance
Georgia Institute of Technology
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