Jaimie Foote
Huntington Beach,USA
Summary
Merchandising Executive with 20 years of extensive experience in the Apparel and Swim Industry. Driving impactful product strategies and enhancing market presence. Skilled in market analysis, brand development, and cross-functional leadership. Passionate about leveraging data analytics and strategic planning to lead high-performing teams and deliver results.
Overview
15
15
years of professional experience
Work History
Senior Vice President of Merchandising, Design & Development
LA Jolla Group
01.2019 - 01.2024
- Led O’Neill Men’s and Women’s Divisions ($110M)
- Direct Reports: 2 Design Directors, 2 Merchandising Directors, 13 Designers and 5 Product Developers
- Developed and executed Merchandising and Design Strategies across multiple channels that align with the company’s overall goals
- Created comprehensive Hindsight and Strategic presentations that guided decision-making and aligned teams
- Implemented efficient processes and a strategic calendar to enhance productivity
- Collaborated with Global team monthly to align on product and sourcing strategies
- Conducted quarterly competitive analysis to identify and seize opportunities
- Leveraged internal and external feedback to refine product strategies, resulting in increased sales performance
- Spearheaded cross-functional team initiatives, enhancing product development efficiency and fostering a culture of collaboration
- Managed department budgets, ensuring profitability and resource allocation
- Hired and managed employees to maximize productivity while training staff on best practices and protocols.
- Delivered exceptional customer service by implementing best practices and fostering a culture of accountability within the organization.
- Developed and executed strategic initiatives to drive business growth, resulting in higher revenues and market share expansion.
- Championed innovation by encouraging cross-functional teams to pursue creative solutions to complex challenges.
Vice President of Merchandising & Development
LA Jolla Group
01.2009 - 01.2019
- During my 10 years as Vice President, my focus was O’Neill Women’s, and in 2017, I took on the additional responsibility of overseeing the Men’s Division
- I made significant contributions to multiple brands and clients beyond O’Neill, including private label product for Target, as well as Hang Ten and Voyager lines for Costco
- Successfully rebranded the Women’s
- Collaborated to successfully launch our first DTC catalog driving our Direct-to-Consumer focus
Education
Bachelor of Science - Fashion Merchandising, Business
University of Wisconsin-Stout
Menomonie, WIAmerican College of London
London, England Skills
- High-Impact Strategic Planning and Execution
- Assortment Planning and Seasonal Line Development
- Margin Optimization and Accountability
- Supply Chain Negotiations and Management
- Identify Market Opportunities
- Data Analytics
- Brand Building and Management
- Leading High Performing Teams
Timeline
Senior Vice President of Merchandising, Design & Development
LA Jolla Group
01.2019 - 01.2024
Vice President of Merchandising & Development
LA Jolla Group
01.2009 - 01.2019
Bachelor of Science - Fashion Merchandising, Business
University of Wisconsin-Stout
American College of London
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