Summary
Overview
Work History
Education
Skills
Certification
Timeline
Preferred Name
Generic

Jairo Martinez

Graham

Summary

Professional content strategist with demonstrated expertise in crafting engaging, SEO-optimized web content. Known for adaptability in dynamic environments and strong collaboration skills to drive results. Adept at leveraging keyword research, content management systems, and analytics to enhance online presence. Recognized for reliability and ability to align content strategy with organizational goals. Proactively took on additional responsibilities beyond core role.


Overview

8
8
years of professional experience
1
1
Certification

Work History

Business Delivery Web Content Specialist

Costco
06.2024 - Current
  • Developed and optimized web content strategies to enhance user engagement and search engine visibility.
  • Collaborated with buying, marketing, and BDcoupon teams to align content with marketing campaigns and brand messaging.
  • Analyzed website performance metrics through Site Improve to identify trends and inform content adjustments for improved user experience.
  • Managed content updates across multiple platforms (CMC, WAND, OMS, Promo App, AS400) ensuring consistency and adherence to brand guidelines.
  • Led training sessions for team members and interns on best practices in web content creation and management tools.
  • Implemented SEO best practices, driving organic traffic growth through targeted keyword optimization and content structure using Google trends, WAND, and Enhanced Content.
  • Spearheaded initiatives to streamline content approval processes, reducing turnaround time for publishing updates.
  • Stayed current with industry trends, incorporating relevant insights into the development of new web content initiatives.
  • Optimized website performance by regularly auditing site content, identifying areas for improvement, and implementing necessary changes.
  • Managed completing BSE and project deadlines with efficiency.

Tire Center Supervisor

Costco Warehouse
04.2017 - 06.2024
  • Supervised tire installation and service operations, ensuring adherence to safety protocols.
  • Trained and mentored staff on equipment handling, proper installation techniques, and customer service standards resulting in fewer errors and improved customer satisfaction.
  • Coordinated scheduling for team members, balancing workload to meet demand fluctuations.
  • Resolved customer inquiries and complaints promptly, maintaining high service standards.
  • Assessed team member performance, providing actionable feedback and administering coaching for behavior and performance concerns to facilitate improvement.
  • Recorded accurate and complete supply inventory, understanding and appropriately utilizing available special order tire programs.
  • Assisted with workload during times of higher volume or short staffing.
  • Informing clients of need for replacement and guiding through new tire and warranty selection process.
  • Established open communication channels with staff members, promoting a positive work environment where everyone felt valued and heard.
  • Merchandised tire displays and automotive products, maintaining clean and professional tire bay and waiting area.
  • Reported any process and equipment problems to maintenance staff to schedule repairs, notifying other personnel as required.

Divisional Inventory Control Specialist, E-Comm

Corporate Costco
11.2019 - 09.2021
  • Developed and optimized web content strategies to enhance user engagement and search engine visibility.
  • Analyzed website performance metrics to identify trends and inform content adjustments for improved user experience using Google trends, WAND, and Enhanced Content.
  • Managed content updates across multiple platforms (CMC, WAND, OMS, AS400) ensuring consistency and adherence to brand guidelines.
  • Spearheaded initiatives to streamline content approval processes, reducing turnaround time for publishing updates.
  • Stayed current with industry trends, incorporating relevant insights into the development of new web content initiatives.

Education

Bachelor of Science - Criminal Justice with a focus on Criminology

Southern New Hampshire University
03-2024

High School Diploma -

Graham Kapowsin High School
06.2011

Skills

  • Decision making and problem solving
  • Data analysis capabilities
  • Website performance monitoring
  • Teamwork and collaboration
  • Content strategy development
  • Flexible and adaptable
  • Google analytics expertise
  • Time and task management
  • Trilingual [English, Spanish, Italian]

Certification

  • Private Pilot License with Instrument Rating – Complex Aircraft Endorsed

Timeline

Business Delivery Web Content Specialist

Costco
06.2024 - Current

Divisional Inventory Control Specialist, E-Comm

Corporate Costco
11.2019 - 09.2021

Tire Center Supervisor

Costco Warehouse
04.2017 - 06.2024

Bachelor of Science - Criminal Justice with a focus on Criminology

Southern New Hampshire University

High School Diploma -

Graham Kapowsin High School

Preferred Name

Jack

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