Jairo Ruiz
Indianapolis,IN
Summary
Marketing and events professional with hands-on experience planning and running large-scale annual events, including award shows, golf outings, and festivals. Skilled at leading marketing campaigns across social, email, and digital channels, managing budgets, and building strong relationships with sponsors and partners. Highly organized and collaborative, with a track record of juggling multiple projects, meeting tight deadlines, and creating content that drives engagement and participation.
Overview
3
3
years of professional experience
Work History
Event Coordinator
Indiana Restaurant & Lodging Association
Indianapolis, Indiana
12.2023 - Current
- Manage and execute large-scale annual events for the Indiana Restaurant & Lodging Association, including Stars of the Industry Awards, annual golf outing, and Devour Indy, overseeing projects from initial planning through day-of execution
- Lead marketing and communications strategies for major initiatives including Devour Indy, coordinating campaigns across social media, email, digital platforms, and media request
- Serve as the primary coordinator for Devour Indy, working with internal teams, sponsors, and restaurant partners to keep projects on track and aligned
- Built and managed relationships with key partners and sponsors, serving as primary contact for AAA Hoosier Motor Club as Devour Indy Title Sponsor
- Developed and distributed weekly email newsletter, The Dish, reaching over 20,000 subscribers with consistent, on-brand messaging
- Manage and support social media content and campaigns for both Devour Indy and INRLA, helping drive engagement and event awareness
- Managed event budgets and tracked performance to meet goals and ensure effective resource use
- Develop post-event reports to evaluate success, capture insights, and improve future planning
- Collaborate cross-functionally with internal teams and external partners to ensure clear communication, aligned messaging, and successful execution
- Oversee multiple projects at once, balancing competing priorities while maintaining quality and meeting deadlines
Community Outreach and Partnership Activation
Indianapolis Indians
Indianapolis, Indiana
04.2023 - 09.2023
- Coordinated partner activations in-park, tailoring each experience to meet partner goals
- Supported relationships with 19 community charity partners, coordinating contracts, events, and in-game activations
- Worked with the corporate sales team to develop new ideas and approaches for securing sponsors
- Created recap reports to evaluate sponsorship performance and identify areas for improvement
- Assisted with marketing initiatives including jersey auctions, CRM campaigns, and the launch of the first Indians Charities event, SWING
- Collaborated with internal teams and external vendors to execute promotions, manage materials, and keep game day operations running smoothly
Education
Bachelor of Science - Marketing
Indiana University Indianapolis
Indianapolis, IN05-2023
Skills
- Event planning & coordination
- Budget management & reporting
- Digital marketing campaigns
- Email marketing & newsletters
- Content strategy
- Social media management (Hootsuite, content creation)
- Graphic design (Canva, Adobe Creative Suite)
- CRM & AMS platforms (Novi)
Languages
Spanish
Native/ Bilingual
Timeline
Event Coordinator
Indiana Restaurant & Lodging Association
12.2023 - Current
Community Outreach and Partnership Activation
Indianapolis Indians
04.2023 - 09.2023
Bachelor of Science - Marketing
Indiana University Indianapolis