- Enjoy participating in outdoor activities including Cycling, Hiking, and Skiing for overall physical and mental well-being
- Spending time with my family and two dogs
- Adventure Travel
- I have a passion for photography and editing photos
Jake McLaughlin
Truckee,CA
Summary
Mr. McLaughlin is a resolute and motivated sales professional and a 10-year Veteran Rescue Swimmer of The United States Navy. His drive for excellence and leadership has helped promote multiple brands on a National and Global level. Jake has a well rounded mix of experience in Ecommerce, Retail, and Marketplace ecosystems. His attention to detail and problem solving through analytics aids in developing and implementing strategies that have proven results. Jake’s experience has developed in expanding roles, stronger sales, and the reputation as a trusted expert in both Retail and Marketplace ecosystems.
Experienced with executive leadership and strategic planning. Utilizes innovative approaches to drive business growth and operational excellence. Track record of effective team collaboration and achieving results.
Overview
25
25
years of professional experience
Work History
VP Retail and Online Stationary
Karcher North America
04.2025 - Current
- Oversaw $25M in sales and P&L for the Global Leader in Pressure Washers and Household Cleaning.
- Managed a team of 14, including six direct reports, focusing on strategy, product development, and marketing.
- Successfully grew Online and Retail Sales from $16M to $25M in three years, enhancing product productivity and sales.
- Developed 5 year plan to scale business and team through 2030
- As a member of the executive team I advise our CEO and Global Board on the state of the Online and Retail business, ensuring alignment with corporate strategy.
Sr Director Retail and Online Stationary
Karcher North America
02.2024 - 04.2025
- Responsible for sales and P&L for the Global Leader in Pressure Washers and Household Cleaning.
- Manage a team of 12, including 4 direct reports, driving strategy, product development, marketing, and sales operations.
- Along with my team, we drove $4M in additional growth YOY
- As a member of the executive team I advise our CEO and Global Board on the state of the Online and Retail business, ensuring alignment with corporate strategy.
Director of Ecommerce
Karcher North America
03.2022 - 02.2024
- Oversaw Ecommerce channel business with Amazon, Home Depot, Lowes, Walmart, and Karcher.com
- Drove sales from $16M to $21M in 2023
- Led the rework, optimization, alignment of content across all channels
- Advised EVP of Consumer Sales on strategy for scaling business
Key Account Sales Manager Ecommerce
Exxel Outdoors
02.2021 - 03.2022
- Identify and analyze product strategy, including trends, competition, promotion, pricing, and other factors that impact demand and supply.
- Create, implement, and maintain Amazon 1P and 3P Ecosystem balance to maximize sales velocity and overall profitability of 10 in house brands.
- Collaborate with planning team to ensure forecasting between customer and company aligns with in-stock goals, enabling defined growth targets are achieved.
- Analyze sales reporting to help identify growing trends, timing of promotion, and a successful sales calendar to ensure timely inventory availability.
- Sales through Q3 2021 are ahead of plan by 25% in my assigned account base.
Sales Manager Mass Brands
Exxel Outdoors
10.2018 - 02.2021
- Build, maintain, and execute monthly and annual forecasting for 20+ National, Regional, and Ecommerce Partners under 7 Brands, responsible for $10M+ Account budget in 2020.
- Collaborate with buyers to increase brand representation building the right assortment in doors such as Dicks Sporting Goods, Meijer, Mills Fleet Farm, Dunham’s, Kohls, BJ’s Wholesale Club, Amazon, Walmart.com, and all Military Exchanges.
- Work closely with 9 Independent Sales Reps to ensure successful execution of all programs.
- Develop and Implement winning strategies for Ecommerce Ecosystem to ensure maximum exposure while minimizing AUR erosion.
- Interface with multiple internal departments to ensure smooth execution from product development, planning, manufacturing, logistics, product marketing, sell in, and after sales reporting.
- In a difficult year of 2020, my account base exceeded plan by over 18%.
Digital Key Account Manager Swimming, Snorkeling, and Paddling
Aqua Lung
03.2018 - 10.2018
- Drive account growth and profitability by assessing and building on areas of momentum with Key 3P and Ecommerce Partners.
- Pioneered new approach to Amazon 1P vs 3P selling, resulting in significantly improved NET Margins.
- Implement timeline for and execute new Authorized Marketplace Seller and MAP policy initiatives.
- Develop and drive cohesive Amazon direct sales growth strategies for multiple product lines.
US Naval Aircrew Rescue Swimmer
United States NAVY
07.2000 - 04.2010
- Deployed on multiple helicopters; flying over 1,450 flight hours to provide search and rescue support for military and civilian personnel in downed aircraft, stranded or capsized vessels at sea, natural disasters, stranded climbers and hikers, helicopter medical evacuation.
- Awarded Humanitarian Service and Navy Commendation medals for the rescue of 86 residents of New Orleans in the wake of Hurricane Katrina.
- Handpicked to assist with training of 11 NASA Shuttle Crew Escape Team Astronauts during water survival training, significantly impacting future shuttle missions.
- Selected to fly as the Crew Chief for the final retirement flight of the H-46 Helicopters for the Navy.
Education
Certificate - Disruptive Strategy -
Harvard School of Business Online
03-2022
Naval Aircrew Candidate School -
US Navy Aircrew Candidate School
09-2000
Qualified Naval Aviation Rescue Swimmer -
Navy Aviation Rescue Swimmer School
02-2002
Survival, Evasion, Resistance, And Escape School (SERE) -
Survival, Evasion, Resistance, And Escape School (SERE)
Skills
- Strategic team guidance
- Cultivating strong partnerships
- Strategic decision-making
- Analytical reasoning
- Guiding professional development
- Strengthening client partnerships
- Advanced problem-solving
- Long-term planning
- Market expansion strategies
- Performance-focused
- Continuous process evaluation
- Data-driven decision making
ACTIVITIES
Ironman New Zealand Finisher – 2016 Cape Epic Mountain bike stage race Competitor - 2017
Interests
Timeline
VP Retail and Online Stationary
Karcher North America
04.2025 - Current
Sr Director Retail and Online Stationary
Karcher North America
02.2024 - 04.2025
Director of Ecommerce
Karcher North America
03.2022 - 02.2024
Key Account Sales Manager Ecommerce
Exxel Outdoors
02.2021 - 03.2022
Sales Manager Mass Brands
Exxel Outdoors
10.2018 - 02.2021
Digital Key Account Manager Swimming, Snorkeling, and Paddling
Aqua Lung
03.2018 - 10.2018
US Naval Aircrew Rescue Swimmer
United States NAVY
07.2000 - 04.2010
Certificate - Disruptive Strategy -
Harvard School of Business Online
Naval Aircrew Candidate School -
US Navy Aircrew Candidate School
Qualified Naval Aviation Rescue Swimmer -
Navy Aviation Rescue Swimmer School
Survival, Evasion, Resistance, And Escape School (SERE) -
Survival, Evasion, Resistance, And Escape School (SERE)
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