JAKE MORROW

• Manage Distribution and Retail partners across MN, ND, SD, NE, IA, IL, WI, KS and MO
• Expanded territory reach by identifying new business opportunities and tailoring solutions for prospective clients'' unique needs.
• Managed complex contract negotiations, ensuring mutually beneficial agreements for both parties involved.
• Led a high-performing team of sales professionals, providing coaching and mentoring for continuous improvement.

• Finalized sales contracts with high-value customers and distributors
• Managing 90+ distributors across 22 states along with a field level sales team
• Hired, trained and built high-performing team of sales representatives
• Over 6,500 beverages launched in 2024, only 87 achieved 1,000,000+ in sales. Skittles Drinks sold just under 2 million cases

Manage team of 15 Field Sales Managers and 3 Territory Managers across Minnesota, Wisconsin, North Dakota, South Dakota, Nebraska, and Iowa. My team is responsible for over 40 wholesaler partners and thousands of retailers across 6 states.
Highlights:

• Sign/manage distributors for all NA, Energy, Hard Seltzer/Tea brands
• Own joint business planning and market execution
• Set and asses KPI execution
• Asses sales/POS progress against business plans
• Manage 55 million+ in revenue

Managed team of Regional Sales Managers and Brewery Representatives throughout Minnesota, Illinois, Wisconsin, Ohio, Michigan, Kentucky, Indiana, North Dakota and South Dakota. My team was responsible for over 190 wholesaler partners and thousands of retailers across our 9 states. Highlights:

• Top performing region out of 8 in 2019, only region with double digit growth
• Doubled Kona share in 2 years going from 17th largest Craft Brand to 12th
• Grew Kona Big Wave in MN from 70k CEs to 225K in under 3 years
• Recognized for Minnesota achieving the 4th largest Kona state by volume
• Recognized for the 8 Total Wine & More MN stores being ranked 1-8 out 170+ TW&M locations nationally on Kona volume
  

• Top ranked Regional Sales Manager at +28% in 2018
• Managed annual budget of 320k+ to account for sponsorships, samplings, travel, and consumer engagement promotions
• Cultivated and maintained relationships with wholesaler partners at sales, procurement, brand development, and executive levels

• Sold over 250k case equivalents in the first year of production; goal of 100k
• Established National/International wholesaler sales and marketing goals
• Recognized as the 86th largest U.S. Craft Brewery by volume within two years of inception
• Spearheaded chain mandates and execution alongside Craft Brew Alliance key account team
• Enhanced mutually beneficial partnerships with National and Regional chain buyers

• Managed revenue stream of $8,000,000+ annually
• Channel partner revenue growth over 37% in 2013
• Directly responsible for 61% of total company revenue
• Negotiated contracts with Fortune 500 companies (Ingram Micro, Anixter and Tech Data)
• Hosted regional events as an opportunity for networking among existing channel members while also attracting prospective partners into the fold.
• Drove and delivered sales leads to convert into new business.