Jake Schultz
Xponential Fitness
Mission Viejo,CA
16
years of professional experience
17 Years of Integrated Marketing & Brand Leadership | Multi-Brand Strategy & Consumer Engagement
Results-driven leader adept at guiding high-performing teams and implementing strategic initiatives to drive business success. Known for fostering a collaborative environment and achieving measurable milestones. Exhibits strong leadership and adaptability to changing business needs.
Work History
Senior Director of Integrated Marketing
1 Year 5 Months- Multi-Brand Leadership: Orchestrated cross-brand marketing and national campaigns for 4 premier boutique fitness brands, enhancing customer acquisition, retention, and brand equity.
- Campaign & Calendar Management: Oversee national and local marketing calendars across digital, email, social, PR, and grassroots channels; partner with creative teams to build cohesive messaging frameworks.
- Franchise Network Support: Equipped franchisees with localized marketing toolkits, templates, and training, aligning national strategy with local studio execution.
- Financial Stewardship: Allocated, tracked, and reported on marketing fund budgets and expenses, ensuring cost-efficient asset production and maximizing campaign ROI.
- Split tenure
VP of Marketing
1 Year 10 Months- Provided strategic brand direction and marketing leadership to drive revenue growth and expand market presence in North America.
- Designed and executed integrated marketing campaign strategies and branded content to drive brand awareness, lead generation, and customer acquisition.
- Manage analytic platforms and dashboards to inform marketing decisions and optimize campaign performances, resulting in improved ROI and customer engagement.
- Collaborated with internal and external teams to manage performance and execution of campaigns in sales, education, SEO, SEM, digital advertising, public relations, content creation, and brand partnerships.
Managing Director
1 Year 5 Months- Drove strategy development and execution for owned, paid, and earned media, aligning initiatives with overall business goals.
- Coordinated hiring, budget management, and project execution with brand agencies to ensure timely delivery of marketing objectives.
- Collaborated with Chief Brand Officer and agencies to create impactful branded content and marketing campaigns, enhancing brand visibility.
Director of Digital Marketing
3 Years 3 Months- Managed comprehensive annual digital marketing budget, leading creation, production, and distribution of regional branded video and social content to enhance brand visibility.
- Created custom internal reporting dashboards across multiple business units and presented actionable campaign metrics to board members and city stakeholders, improving strategic decision-making.
- Executed systematic annual audits of freelance and agency deliverables, adjusting strategies to identify and leverage new digital growth opportunities.
Accounts Manager & Producer / Digital Marketing Coordinator
6 Years 2 Months- Client & Sponsor Relations: Served as primary liaison and account lead for top-tier brands, ensuring alignment on campaign goals and fostering long-term partnerships with clients like NBA, Adidas, Mercedes-Benz, FOX Sports, and ESPN.
- Digital Campaign Management: Developed and optimized digital platforms for clients, leveraging targeted SEO, SEM, social media, and email marketing to enhance brand visibility and engagement.
- Creative Production: Directed creative teams on ad asset requirements and led digital/broadcast production interviews to enhance narrative quality and client storytelling.
Education
Bachelor of Arts - Communications
Skills
Growth marketing
Integrated Marketing Strategy
Budget management
Cross-Functional Leadership & Change Management
Data-Driven Marketing
Collaborative leadership
Culture transformation
Team management
Personal Information
Title: 17 Years of Integrated Marketing & Brand Leadership | Multi-Brand Strategy & Consumer Engagement
Timeline
Senior Director of Integrated Marketing
Xponential Fitness
06.2025 - CurrentRead More
VP of Marketing
Body Fit Training (Xponential Fitness Brand)
06.2022 - 04.2024Read More
Managing Director
Erthecode
01.2021 - 06.2022Read More
Director of Digital Marketing
Visit Huntington Beach
03.2017 - 06.2020Read More
Accounts Manager & Producer / Digital Marketing Coordinator
HallPass Media
01.2011 - 03.2017Read More
University of California, Santa Barbara
Bachelor of Arts from Communications
Read More