Grady Smith

Lead the organization's marketing strategy, brand development, business operations, and growth initiatives for multiple NFL FLAG leagues and youth sports programs across Colorado and Kansas City.

Oversee integrated marketing campaigns, event production, partnerships, league operations, creative direction, and customer experience while managing budgets, staff, and organizational expansion.

Key Contributions

• Direct integrated marketing strategies across digital marketing, email marketing, social media, traditional advertising, grassroots outreach, and community engagement initiatives.
• Increased girls' registrations in the Kansas City market by more than 80% through targeted marketing campaigns and market expansion strategies.
• Developed localized social media campaigns that increased audience engagement by 40% .
• Designed, developed, and manage the Just Compete Sports website, supporting registrations, internal operations, and customer communications.
• Launched the organization's e-commerce platform, expanding merchandise sales and creating new revenue streams.
• Developed automated email marketing campaigns that increased customer conversion rates by 23% .
• Manage strategic corporate sponsorships, community partnerships, and business development initiatives.
• Negotiated facility agreements and vendor contracts that reduced annual operating expenses by more than $80,000 .
• Manage an annual operating and marketing budget exceeding $300,000 .
• Lead creative direction for all branding, uniforms, signage, merchandise, promotional materials, and event marketing.
• Direct event operations for NFL FLAG tournaments, camps, championships, and league play.
• Serve as League Commissioner for four Denver metropolitan locations.
• Oversee referee recruitment, onboarding, certification, and training programs.
• Implemented inventory management processes reducing annual expenses by more than $20,000 .
• Lead community outreach initiatives supporting underserved youth, suicide prevention, and mental health awareness.

Directed national marketing strategy, brand development, and participant acquisition across 129 NFL FLAG leagues nationwide. Led integrated marketing campaigns, sponsorship initiatives, public relations, and event marketing while overseeing high-performing teams and multimillion-dollar budgets.

Key Contributions

• Increased participant registrations by 45% each season through integrated national marketing campaigns.
• Managed an annual marketing budget exceeding $1.2 million .
• Directed digital marketing, social media, grassroots marketing, email marketing, traditional advertising, and community outreach initiatives.
• Led and developed high-performing marketing teams that consistently exceeded KPIs and organizational objectives.
• Oversaw localized marketing campaigns supporting 129 NFL FLAG leagues nationwide.
• Implemented marketing automation workflows and campaign optimization strategies that improved lead conversion and operational efficiency.
• Negotiated school partnerships and community collaborations expanding youth sports participation.
• Directed marketing strategy and event operations for national tournaments, camps, and championship events.
• Developed sponsorship activations, athlete engagement initiatives, and public relations strategies.
• Reduced annual advertising expenditures by more than $200,000 .
• Developed participant retention strategies that increased customer retention by 30%

Led digital marketing strategy and client campaign execution for a diverse portfolio of businesses, overseeing web development, marketing automation, SEO, and integrated digital campaigns that significantly improved profitability and client growth.

Key Contributions

• Directed integrated digital marketing campaigns across SEO, email marketing, paid media, content marketing, and social media.
• Increased department profitability by 60% within six months .
• Led and mentored a high-performing web development team, improving productivity by more than 50% .
• Managed digital campaign planning, production schedules, and client marketing initiatives.
• Developed automated email marketing strategies increasing client leads and sales by more than 30% .
• Utilized analytics, KPIs, and conversion reporting to optimize marketing performance.
• Designed nonprofit fundraising campaigns generating more than $100,000 in charitable contributions and grants.
• Collaborated with developers, designers, and clients to deliver high-performing digital marketing solutions.

Directed integrated marketing, fundraising, donor development, and brand management initiatives supporting one of Colorado's leading nonprofit organizations serving children, youth, and families.

Key Contributions

• Led integrated marketing campaigns across digital marketing, SEO, social media, email marketing, public relations, and branded communications.
• Managed and developed marketing and fundraising teams to increase organizational awareness and donor engagement.
• Generated more than $250,000 through donor cultivation and stewardship strategies.
• Wrote and secured more than $500,000 in grant funding between 2020 and 2022.
• Developed capital campaigns supporting residential housing expansion projects.
• Designed and managed websites, donation landing pages, and digital fundraising platforms.
• Increased charitable donations by more than 55% through email marketing automation.
• Managed donor events, fundraising campaigns, and development budgets.
• Developed philanthropic initiatives serving more than 300 Colorado families through foster care, youth services, and mental health programs.
• Served as liaison to philanthropists, corporate partners, and community organizations to expand funding opportunities.

Directed integrated marketing, communications, fundraising, and brand strategy for one of the nation's largest YMCA associations, leading cross-functional teams while supporting membership growth, community engagement, and organizational development.

Key Contributions

• Led integrated marketing, communications, and brand strategy across multiple business units and community initiatives.
• Managed multidisciplinary teams of graphic designers, copywriters, digital marketers, project managers, and web developers.
• Managed an annual marketing budget exceeding $400,000 .
• Increased membership enrollment by 30% through strategic marketing initiatives.
• Increased social media engagement by 70% .
• Increased email marketing engagement by more than 50% .
• Directed website strategy, digital communications, and content marketing initiatives.
• Managed sponsorship development, fundraising campaigns, and community partnerships.
• Planned and executed fundraising events generating more than $500,000 in charitable contributions.
• Developed marketing analytics and performance reporting systems to improve campaign effectiveness and ROI.