Rachel Little
Director Of Marketing
Summary
Experienced marketing professional with a proven track record of driving impactful strategies and increasing brand visibility. Skilled in organizational management, as well as D2C, B2C, and B2B environments, with a strong emphasis on data-driven results. Committed to fostering team collaboration and promoting growth. Recognized for consistently achieving desired outcomes and adeptly adapting to evolving market demands. Bring creativity and leadership to every project undertaken.
Overview
21
21
years of professional experience
Work History
Director of Marketing
EQ United
01.2019 - Current
- Developed & implemented comprehensive marketing strategies, driving annual sales growth and increasing contribution margins across multiple business lines
- Spearheaded DTC marketing for RV, Horse & Motorsports, and Commercial equipment markets, growing online sales from $250K in 2019 to $1.2M in 2024, plus $800K from additional lead sources
- Directed all marketing channels, including e-commerce and social media, ensuring brand consistency & maximizing ROI
- Built and led a high-performing marketing team, fostering a positive culture and mentoring talent to exceed KPIs
- Managed budgets, analyzed data, and provided leadership with actionable insights to inform business strategies
- Led internal culture strategy, boosting employee engagement & satisfaction
- Played key roles in New Product Development, Future Investments, and Culture & Engagement teams
Digital Design Manager
Schurz Communications
01.2015 - 01.2019
- Directed centralized digital design operations across 10+ markets
- Managed budgets and led process improvements to optimize workflows
- Led integration projects, corporate digital initiatives, and design centralization efforts
- Mentored junior team members, fostering professional growth and enhancing team performance.
- Managed vendor relationships to source high-quality materials at competitive prices while maintaining budget adherence.
- Collaborated with sales and marketing teams to create visually impactful promotional materials that increased brand awareness.
Digital Sales Support Manager
Schurz Communications
01.2010 - 01.2015
- Supervised design teams and coordinated with sales to boost campaign success
- Implemented data-driven strategies to improve digital ad performance
- Communicated progress of monthly and quarterly initiatives to internal and external sales teams.
- Played a crucial role in closing high-value deals by providing data-driven insights and targeted recommendations to the sales team.
- Increased sales revenue by implementing effective support strategies and streamlining processes for the sales team.
- Championed the adoption of new technology tools within the department to streamline communication and enhance overall productivity.
- Implemented systems and procedures to increase sales.
Creative Director
Schurz Communications
01.2007 - 01.2010
- Interactive media strategy
- Responsible for branding and visual presence
- Vendor vetting and relations
- Content management, creation and management of freelancers and interns.
- Planning and execution of community events.
- Developed high-impact creative and promotional content for campaigns from concept to completion.
- Developed strategic communication and marketing plans.
- Created creative briefs and timeline to manage creative process from concept to completion.
- Collaborated with stakeholders to define project vision and ensure alignment with business goals.
Graphic Designer
Schurz Communications
01.2004 - 01.2007
- Created print and digital materials for local and regional campaigns
- Collaborated with sales teams to align designs with client objectives
- Conceptualized creative designs for print materials, banners, and signs.
- Employed design fundamentals when selecting typography, composition, layout, and color in design work.
- Managed multiple projects simultaneously, ensuring timely completion of deliverables while maintaining high-quality standards.
Education
Associate of Applied Science - Graphic Design
Ivy Tech Community College
South Bend 05.2001 -
Bachelor of Arts - Communications
Bethel University
Mishawaka 05.2001 -
Skills
- Strategic Marketing Leadership
- Operations management
- B2B, B2C, D2C Experience
- E-Commerce Strategy Development
- Product marketing
- Branding and Brand Strategy Development
- Content strategy
- Market Positioning
- Creative direction
- Analytical Decision Making and Marketing analytics
- SEO Strategy Development
- Customer segmentation
- Search Engine Marketing
- Paid Media Strategy
- Targeted Lead Generation
- Conversion Rate Enhancement
- Cross-Functional Leadership
- Budget Management
- ROI Optimization
- Integrated Marketing Strategies
- Market and Competitive Analysis
- CRM
- Automated Marketing Solutions
- Workplace Culture Development
- Process Improvements
- Cross-Functional Team Building
- Marketing tool expertise
- Experienced in CMS Operations
- Email and SMS Engagement Strategies
Board And Volunteer Experience
- Board Member, Local Tech College – Graphic Design & Media Programs
- Former Board Member, Local High School – Creative & Media Student Programs
Awards
- Jim Sproatt Stewardship Award, 2022
- Employee of the Quarter, Q1 2023
- Multiple HSPA Awards
- Gold & Silver Student Addy Awards (AAF)
Accomplishments
- Achieved ecommerce revenue growth year over year implementing marketing strategies
- Successfully rebranded a 110-year-old company
- Achieved order efficiency by introducing Celigo for automated ecommerce order flow into CRM
- Achieved a strong company culture and engagement strategy through StratOps team participation and leadership
- Collaborated with a team of 6 in the development of consumer-facing Chatbots
References
Available Upon Request
Timeline
Director of Marketing
EQ United
01.2019 - Current
Digital Design Manager
Schurz Communications
01.2015 - 01.2019
Digital Sales Support Manager
Schurz Communications
01.2010 - 01.2015
Creative Director
Schurz Communications
01.2007 - 01.2010
Graphic Designer
Schurz Communications
01.2004 - 01.2007
Associate of Applied Science - Graphic Design
Ivy Tech Community College
05.2001 -
Bachelor of Arts - Communications
Bethel University
05.2001 -
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