Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Timeline

Jakki Hernandez

Anaheim,CA

Summary

JAKKI HERNANDEZ MULTIFACETED INDUSTRY PROFESSIONAL

Decisive and strategic leader with a demonstrated track record of success in Operation Management. Results-driven Executive with 16 years of progressive experience in the cannabis industry. Exceptional leader, change manager, and complex problem solver. Proven skills in operations oversight, policy development, and process improvements. History of streamlining operations, increasing revenue and reducing costs to maximize business profits. Innovative cannabis professional bringing progressive career spanning operations, sales and marketing, business management, and distribution in international markets. Excellent business acumen and strategic planning skills to drive profitability and margins year over year. Known for strong leadership and communication skills to build and maintain profitable relationships while exceeding sales and revenue goals.

Overview

16
16
years of professional experience
8
8
Certification

Work History

CEO

High Rise Law
Anaheim, CA
08.2021 - Current
  • Prepared organization for forecasted demand levels through effective operational planning.
  • Cultivated forward-thinking, inclusive and performance-oriented business culture to lead industry in innovation and push progress.
  • Monitored use of best practices at levels and implemented corrective actions to bring employees into compliance.
  • Inspected licensed cannabis operators to help maintain compliance within their business.
  • Provide advice to cannabis operators to improve their scope on regulatory compliance and staying current with all government regulations.

CA Director of Compliance

MNG ENTERPRISE
Santa Ana, CA
07.2021 - Current
  • Maintained effective working relationships with regulatory authorities, suppliers, and customers.
  • Delivered subject matter expertise for internal and external customers on compliance best practices and quality control.
  • Managed full life cycle of assigned audits in alignment with departmental procedures, delivering progress as well as closing reports to senior management and clients.
  • Played an instrumental role in company-wide risk assessment efforts, supporting enhancements in business processes and controls.
  • Collaborated with HR and IT to develop and implement code of business and ethics and anti-harassment policies and related personnel training.
  • Structured programs, produced working documentation, and implemented best practices.
  • Delivered and tracked program training for associates and supervisors to safeguard continuing business relationships.
  • Supported marketing team in review and submission of regulatory articles and newsletters.
  • Saved over $50,000 by implementing cost-saving initiatives that addressed long-standing potential compliance problems.

Chief Operations Officer

GRANDMA BAKERS
Long Beach, CA
06.2020 - 05.2021
  • Leveraged experience through vital management positions guiding business to success.
  • Drove operational direction, administrative and cost efficiency and coordination of security program initiatives on behalf of clients.
  • Provided transformational support to clients by planning and implementing security interventions.
  • Increased profitability by optimizing sales and fulfilling lower overhead costs.
  • Met customer service standards and expectations consistently by effectively communicating and actively listening.
  • Streamlined company processes and procedures while enhancing customer satisfaction.
  • Implemented business development strategies, logo designs, and website designs.
  • Supported business growth through strategic planning and process development.
  • Made decisions abroad and positive impact on security management operations.
  • Increased profitability by optimizing sales and fulfilling lower overhead costs
  • Deliver strategic and practical advice for security operations at client locations

Ops Manager/ Sales

Leaf And Lion
Long Beach, CA
10.2018 - 04.2020
  • Assisted with their launch into the California compliant cannabis industry with an executive leadership role
  • Created SOPs, Employee Handbook.,
  • Assisted with web development, branding, and marketing
  • Compliance
  • Management, G-suite administration, and coordinator for legal conversations and contract development
  • Worked directly with the owners
  • Assisted with their dispensary launch and company branding
  • Responsible for staff management, communication, customer relation and human resources
  • Created SOPs, IIPP, Employee Handbook, METRC trained
  • Product and compliance manager, Director of Community Outreach, and maintained day to day operations.
  • Worked directly with the General
  • Managed and worked closely with CEO and Owners
  • Represented multiple cannabis brands at scheduled pop-up events, trade shows, local dispensaries, budtender training, conventions, and local events
  • Pushed each brand mission and educated consumers and retailers about each brand
  • Generate sales leads and schedule pop-up events
  • Drive sales at local events and retail locations
  • Learned the importance of brand education and aided the marketing team by reporting back with customer feedback and assisting in marketing events and sales
  • Maintained day to day operations
  • Responsible for communications with clients and advertisers
  • Hosted booths at conventions and local events
  • Networked and generated sales leads
  • Drove sales at local events and retail locations
  • Ad sales cold calling
  • Aided the marketing team by reporting back with customer feedback and assisting in marketing events
  • Organized and hosted cannabis B2B and B2C events, authored and edited cannabis industry articles.

Multiple Brand Ambassador

Shelflife
05.2018 - 11.2018
  • Engaged, educated and befriended customers to deliver amazing shopping experience.
  • Increased brand awareness through event marketing, demonstrations, sales and brand promotion.
  • Achieved competitive brand placements at retail locations for existing and new products.
  • Showed understanding of customer's personal style and preferences when offering product advice.
  • Contributed to social media content documenting brand's impact in on market.
  • Approached strangers and interacted in natural conversation with goal of developing brand loyalty.
  • Communicated product information with confidence and educated consumers about company.
  • Acted as face of brand at retail events and sampling opportunities at multiple locations.
  • Functioned as team player by working with other members to deliver sampling goals.
  • Conducted field recruiting at industry events to expand brand presence.

DEPUTY CHAIRWOMAN of tHE BOARD

NORML Orange County
Orange County, CA
01.2011 - Current
  • Political and social cannabis advocacy
  • Cannabis Plant Education for Seniors, Patients and Veterans
  • Activist for the consumer, patients and customers of the cannabis space
  • Event and Booth organization and management.
  • Provided recommendations on board of directors on group's effectiveness, actions and future plans.

Education

Associate of Science - Early Childhood And Adolescent Education

Saddleback College, Mission Viejo, CA
12.2012

Skills

  • Business Development
  • Operational Analysis
  • Change and Growth Management
  • Employee Motivation and Performance
  • Relationship and Team Building
  • Executive Leadership
  • Judgement and Decision Making
  • Leadership and People Development

Accomplishments

  • Cannabis Industry OSHA 2019
  • Cannabis Compliance: Green Flower Media
  • Cannabis Cultivation Regulation: Green Flower Media
  • Sell Smart - Green Flower Media
  • All Access Cannabis Industry - Green Flower Media
  • Cannabis Advocacy - CANORML
  • Cannabis Advisor/ Budtender Education - OCNORML
  • Cannabis Business Essentials: Green Flower Media
  • Question, Persuade, Review - Suicide Awareness - N.A.M.I

Certification

  • Cannabis Industry OSHA 2019 Sell Smart - Green Flower Media
  • All Access Industry - Green Flower Media
  • Cannabis Advocacy - CANORML Budtender Education - OCNORML
  • Cannabis Business Essentials: Green Flower Media
  • Question, Persuade, Review - Suicide Awareness - N.A.M.I

Timeline

CEO - High Rise Law
08.2021 - Current
CA Director of Compliance - MNG ENTERPRISE
07.2021 - Current
Chief Operations Officer - GRANDMA BAKERS
06.2020 - 05.2021
Ops Manager/ Sales - Leaf And Lion
10.2018 - 04.2020
Multiple Brand Ambassador - Shelflife
05.2018 - 11.2018
DEPUTY CHAIRWOMAN of tHE BOARD - NORML Orange County
01.2011 - Current
Saddleback College - Associate of Science, Early Childhood And Adolescent Education

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Jakki Hernandez