Jalen Wright
Dallas,United States
Summary
Adept at leveraging data analytics and strategic planning to drive marketing success, I significantly enhanced campaign performance at Salem Media. My expertise in Google Analytics and project leadership, coupled with a knack for fostering strong stakeholder relationships, has consistently propelled teams toward surpassing goals with a notable 10% web traffic increase in previous roles.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Digital Marketing Analyst
Salem Media
Dallas
11.2022 - Current
- Developed and maintained marketing automation workflows and nurture strategies across platforms, ensuring adherence to best practices
- Collaborated with Marketing Analytics, BI, SalesOps, and Product teams to optimize marketing tools and systems
- Managed the technical aspects of the lead journey, including lead tracking, data cleanliness, lead uploads, and form embeds
- Collaborated with the Web Lead on Webflow and agency integrations to ensure seamless form functionality and tracking
- Independently managed workload, met deadlines, and exceeded quality expectations in a collaborative team environment
- Troubleshot and provided innovative solutions for challenges in email and mobile marketing campaigns, focusing on design, process, and technical issues
- Cultivated strong relationships with external vendors, internal teams, and other departments to ensure alignment and effective communication of marketing goals
- Supported the organization's mission, goals, and objectives through self-motivation, clear communication, and teamwork
- Demonstrated strong problem-solving skills in addressing analytical and conceptual challenges in marketing campaigns
- Collaborated effectively with diverse stakeholders, delivering messages and insights to a wide range of audiences
- Applied excellent project coordination and analytical skills to optimize campaign performance and strategy
Securities lending specialist
Charles Schwab
Dallas
05.2020 - 07.2022
- Oversaw projects to evaluate stock borrowing activity by clients
- Managed client stock orders effectively
- Conducted daily analytics on borrowed stocks
- Assisted clients with inquiries regarding their accounts
- Collaborated with internal business partners to address client queries
- Facilitated withdrawal and deposit requests for clients' accounts
- Delivered exceptional industry-level customer service
- Led a team and provided support in resolving customer service issues
Digital Marketing Coordinator
Thryv
Dallas
08.2017 - 05.2020
- Managed digital portfolio for business clients, overseeing monthly spending ranging from $800 to $3,999 across 110-250 accounts
- Developed Search Engine Marketing campaigns for various business verticals
- Acted as the primary client contact, communicating with 20-40 clients daily via phone and email
- Presented web traffic and call statistics to clients on a Quarterly/Monthly Basis
- Implemented content and image changes to clients' websites and landing pages
- Optimized keywords and Ads for SEM accounts to minimize irrelevant traffic
- Delivered SEO results to clients for their websites
- Conducted training sessions for clients on utilizing the business automation software Thryv
Internet marketing coordinator
Partnership with Native Americans
Dallas
04.2016 - 10.2016
- Spearheaded development of email campaigns for fundraising initiatives benefiting various programs supporting native communities
- Designed eye-catching images for social media posts using Adobe InDesign and Photoshop
- Implemented social media plan by consistently posting engaging content across all channels (Facebook, Pinterest, Google+, etc.), resulting in a 10% increase in website traffic
- Established new webpages for official website and social media platforms
- Organized data to generate weekly donation reports for fundraising campaigns
- Compiled monthly reports showcasing total revenue from all campaigns for the month
- Utilized HTML coding to create webpages and email campaigns
- Managed all aspects of HubSpot as the full owner and admin, including overseeing email coding, nurture workflow strategies, lead routing, lead scoring, and platform integrations
- Published weekly blog posts on social media channels
Education
Bachelor's degree - Strategic Communications, Marketing
University of North Texas
Denton05.2015
Skills
- Google analytics setup
- Paid advertising
- Conversion rate optimization
- Competitive analysis
- CRM management
- Customer targeting
- Strategic planning
- Project leadership
- Data analytics
- Data insight management
- ROI
Certification
- Google Adwords Certified
- Bing ads Certified
References
References available upon request.
Timeline
Digital Marketing Analyst
Salem Media
11.2022 - Current
Securities lending specialist
Charles Schwab
05.2020 - 07.2022
Digital Marketing Coordinator
Thryv
08.2017 - 05.2020
Internet marketing coordinator
Partnership with Native Americans
04.2016 - 10.2016
Bachelor's degree - Strategic Communications, Marketing
University of North Texas
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