Summary
Overview
Work History
Education
Skills
Affiliations
Publications
Generic
JAMAL L. CROMITY

JAMAL L. CROMITY

Raleigh,NC

Summary

Innovative UX/CX Design Leader with a strong track record of driving digital transformation across Fortune 500 companies, government agencies, and healthcare organizations. Expert in leading multimillion-dollar design initiatives, enhancing end-to-end user experiences, mobile-first designs, and integrating AI-powered solutions to deliver measurable impact. Recognized as a mentor, speaker, and thought leader in human-centered design.

Overview

18
18
years of professional experience

Work History

Adjunct Instructor

University of Chapel Hill, Hussman School of Journalism and Media
08.2024 - Current
  • Teaching MEJO581: UX Design and Usability (formally MEJO433 UX Strategy)

Associate Director UX/CX Design

Optum
01.2021 - 05.2022
  • Led designs for Optum Match, supporting $12.7M in contracts for value-based care. Oversaw strategic CX initiatives across healthcare sectors. Managed 2 designers.
  • Led the UX strategy and design of the HCEP analytics platform, directly contributing to a successful $270M state contract with Arkansas by delivering an intuitive, data-driven experience aligned with stakeholder needs.
  • Drove UX innovation for the Cirrus application by introducing AI-powered design patterns, significantly streamlining workflows and reducing claim-processing time by 40%.

Sr. UX Manager

Optum
09.2019 - 01.2021
  • Led design efforts for the Health Care Engagement Platform (HCEP), managing a team of five designers focused on delivering user-centered solutions. Additionally, oversaw a cross-functional team of eight supporting enhancements to the Cirrus application within the United Strategic Platform (USP). Managed 18 designers.
  • Introduced the initial design strategy for the Engagement Platform Analytics tool, which consolidated reporting capabilities for state officials overseeing healthcare data and compliance metrics.
  • Managed the contractual partnership with USP, leading a blended team of four designers and four researchers dedicated to advancing user experience improvements across the Cirrus claims adjudication system.

Sr. UX Designer

Optum
08.2016 - 09.2019
  • Served as the lead (and solo) designer for the Optum Data Exchange (ODX), an interoperable data platform, and the Claims Resolution Workflow (CRW), a claims adjudication application.
  • Led the design initiative that contributed to Optum securing a $15.3M contract with the State of California by integrating the Diameter system into the Portal module, enabling state officials to track COVID-19 cases more effectively.
  • Designed 3 of the 5 new interoperable modules within ODX which included Portal, Account Management (which supported the fulfillment of a $5M contract with SIOX), and Interface Administration.
  • Redesigned the flagship Patient Search module, enhancing usability and positioning it as a key component in Optum's bundled service offerings.
  • Collaborated with a cross-functional team of developers to redesign CRW, improving the ability for claims agents to efficiently track changes and identify errors during the claims review process.

User Experience Designer

Point Source
04.2016 - 08.2016
  • Created interaction designs and led customer interviews for Bible.com, Soccer.com and other initiatives.

Information Architect (Contractor)

Fidelity Investments
11.2015 - 04.2016
  • Provided great customer experience and guided a cross-functional team toward a standard of excellence for projects estimated at $500M. Collaborated with a team of other architects, visual designers, and usability specialists.
  • Served as the client’s primary point of contact with the Design team.
  • Ensured design team efforts are in sync with the client’s business goals and expectations.
  • Designed multiple net-new interfaces to uplift profit by 25%.

Senior User Experience Designer

Lenovo
12.2014 - 10.2015
  • Led the global CMS web user interaction and designs experience. Responsible for designing systems and architecture through user flows, wireframes, A/B testing, and prototyping.
  • Worked on multiple projects concurrently, valued over $440M in revenue.
  • Created Lenovo’s global design system, improving conversion by 30%.

User Experience Specialist, Product Designer

Proquest Dialog

Designed features for the new Dialog ProQuest SaaS application by crafting detailed user stories for implementation. Collaborated with a cross-functional team using Agile methodologies and a shared design system to enhance UI interactions and deliver a cohesive user experience.

Technical Lead

Infosys Limited
02.2013 - 12.2014
  • Guided end users, and production management team members to analyze and document functional and non-functional requirements.
  • Helped identify, translate, and simplify requirements.
  • Designed low and high-fidelity mock-up projects with revenue valued over $366M.

Associate Editor

Jvenu LLC
04.2011 - 01.2014
  • Manuscript writer for the New Review of Information Networking by Routledge of Taylor Francis

Education

Master of Business Administration (MBA) -

Ellis College New York Institute Of Technology

Master of Library Science Degree (MLS) - undefined

North Carolina Central University

Bachelor of Arts (BA) - Economics with a Minor in Management

State University Of New York College At Cortland

Skills

  • UX Strategy Agile Design AI/ML Design Integration Information Architecture Design Applications
  • Design Leadership Enterprise Applications User Research & Testing Student mentor
  • Syllabus development Course planning Online teaching
  • Figma Figjam Axure Miro Jira Rally Share Point

Affiliations

  • 2023 - 2025 Triangle UXPA Co-Director of Mentoring and Students
  • 2018 Raleigh DPX UX Manager, Shark Tank winners – VoQuil application
  • 2011 - 2014 Super-Admin for SLA Webmasters, WordPress Content Management
  • 2011 - 2014 Associate Editor for the New Review of Information Networking Journal by Routledge of Taylor & Francis
  • 2010 President of the North Carolina Special Libraries Association (NCSLA) Chapter
  • 2009 REMCO Road Builders' Award For significant contributions in the field of Special Librarianship
  • 2008 Horizon Award Winner from the North Carolina Chapter of the Special Libraries Association (NCSLA) The award is given to an individual with a promising future in the information profession

Publications

Google Scholar Citations December 2008 to 2025