Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Jamal Turay

London,Hackney

Summary

A strategic and commercially focused professional with 5+ years of experience in fast-paced environments, leading sales teams in the residential sector to exceed targets through data-driven customer engagement strategies. Adept at translating customer insights into actionable plans that boost retention and profitability, with a strong history of cross-functional collaboration to deliver measurable results. Seeking to apply this expertise within the subscription and telecoms sector, contributing to the development and implementation of strategies that drive value and growth. My experience in building stakeholder relationships and a passion for understanding customer lifecycles make me a strong candidate.

Overview

5
5
years of professional experience

Work History

Business Development Associate

Cul-de-sac Residential's
01.2025 - Current
  • Led strategic sales planning, achieving 10-15% revenue over target through optimisation of customer engagement strategies and commercial campaign design.
  • Implemented post-sale initiatives aimed at increasing customer satisfaction and retention, contributing to a 20% increase in repeat business.
  • Collaborated with marketing and data teams to design insight-led sales campaigns, leveraging performance metrics to inform iteration and improve ROI.
  • Mentored and coached team members, enhancing individual KPIs and boosting overall team productivity by 20%
  • Designed and presented strategic growth plans to senior leadership, influencing investment in new customer engagement tools.
  • Used CRM software's and other digital tools to manage pipelines, track client engagement, and streamline communication throughout the sales journey.
  • Built and maintained relationships with multiple client cohorts, segmenting by lead source and engagement level to tailor and maximise conversion rates.

Senior Sales Consultant/Assistant Sales Manager

Countrywide PLC
08.2020 - 12.2024
  • Consistently exceeded revenue and retention targets through tailored value-based propositions for existing clients.
  • Spearheaded customer re-engagement initiatives to extend service relationships and upsell additional offerings.
  • Built and analysed customer cohorts to identify churn risk segments, developing intervention strategies with operational teams.
  • Supported cross-functional collaboration with finance and operations to streamline sales cycle and reduce customer drop-off.
  • Implemented post-sale engagement strategies to strengthen client retention and identify upsell/cross-sell opportunities.
  • Provided in-house training support to develop junior team members and drive a 20% improvement in individual KPIs.Managed a portfolio of clients and cultivated relationships to drive sales.
  • Identified and pursued new business opportunities through lead generation.
  • Provided product demonstrations and presentations to potential clients.
  • Collaborated with cross-functional teams to ensure customer satisfaction.

Customer Relations Consultant

Sequence UK Ltd
04.2024 - 09.2024
  • Used market analysis and customer profiling to deliver accurate valuations and competitive pricing strategies.
  • Fostered strong vendor relationships and improved communication across the customer journey, leading to increased conversion and satisfaction.
  • Built and maintained strong relationships with clients as well as third party associates through clear communication and tailored advice.

Education

BSc (Hons) - Media And Communications

Brunel University
London, Uxbridge

A-Levels - Media, Digital Media, Travel And Tourism

Skinners Academy
London, Hackney

Skills

  • Sales & Contract Negotiations

  • Commercial Strategy & Pipeline Management

  • Business Development

  • Customer Lifecycle & Retention Initiatives

  • Data Analysis & Insight-Driven Campaigns

  • Stakeholder Management & Cross-Team Collaboration

  • Microsoft Excel & PowerPoint

  • Test-and-Learn Campaign Execution

  • CRM & Customer Value Optimisation

  • Team Leadership & Development

  • KPI Tracking and Development

  • Market Analysis

Languages

English
Native or Bilingual
Spanish
Limited Working

Timeline

Business Development Associate

Cul-de-sac Residential's
01.2025 - Current

Customer Relations Consultant

Sequence UK Ltd
04.2024 - 09.2024

Senior Sales Consultant/Assistant Sales Manager

Countrywide PLC
08.2020 - 12.2024

BSc (Hons) - Media And Communications

Brunel University

A-Levels - Media, Digital Media, Travel And Tourism

Skinners Academy

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