James Conley

Served multiple roles within regional landscaping firm focused on the sales, design, management and implementation of landscaping enhancement projects for residential and commercial clients.

• Secured new accounts through consultative selling and maintaining open and responsive lines of communication, managing book of new and return clients worth $500k annually.
• Created and managed ground-up digital marketing projects including website, SEO and client outreach programs that generated over $2 million in new lead generation and more than $1 million in revenue in less than four years.
• Delivered engaging and professional presentations to build connections with potential customers and distinguish business from competitors.
• Built and strengthened long-lasting client relationships based on accurate price quotes and relating green industry knowledge in simple and understandable terms.
• Educated clients on new products or services to secure recurring work and upsell higher-level landscape care.
• Managed and collaborated with four-to-five production teams to implement designs and provide custom landscape solutions for residential customers.
• Solicited and listened attentively to client feedback to create stronger relations and shape future proposals and on-site techniques.

Previous roles within company included Marketing Manager, Operations Manager, Crew Supervisor and Landscape Technician.

Provided editorial and written content solutions for a number of large and independent sports publications with a focus on NHL hockey and sports business. Publications included SB Nation (Vox Media), Yahoo Sports, About.com, Bleacher Report and other freelance and independent networks.

• Used content management systems to analyze user engagement and website traffic metrics.
• Managed content distribution to online channels and social media platforms.
• Approved, reviewed and edited content flowing to websites.
• Proofread, edited and evaluated final copy to verify content aligned with established guidelines.
• Attended and reported from Pittsburgh Pirates and Pittsburgh Penguins home games with credentials.
• Provided regular NHL content across multiple websites, including breaking news, analysis and commentary with focus on salary cap management, statistics and business of hockey.
• Created and maintained independent, credentialed websites, overseeing editorial and content duties in addition to web design, SEO strategies and social media strategies.

Provided professional instruction and managed safety measures and client experience for large watersports complex serving thousands of customers daily.

• Provided guided speedboat tours and instructed guests on waterskiing, wakeboarding and other watersports.
• Operated and maintained fleet of powered and non-powered watersports equipment, including speed boats, wave runners, kayaks, stand-up paddleboards and more.
• Managed independent rental location at Camp Pendleton military base, instructing guests on safe wave runner operation.
• Communicated safe operation of powered and non-powered watersports equipment to maintain guest safety.
• Assisted with all day-to-day operations of main office and satellite locations.

Managed small business complex including hotel, car wash and self storage facility.

• Provided daily banking and accounting services to maintain day-to-day operations of business complex.
• Ensured positive customer relations through face-to-face engagement.
• Provided real estate speculation and capital asset management for possible expansion of service areas.
• Coordinated installation of networked security system and Wi-Fi for large commercial buildings.
• Enhanced web presence through creation of new websites and expansion of search engine business profiles.
• Provided regular construction, maintenance and capital improvements to commercial business park, including 60-unit motel, 500-plus unit storage facility and self-service car wash.

• Completed professional development in professional and technical writing, journalism, technical and business writing and editorial practices with a focus on AP Style.
• Member of WUPJ Student Radio and Backroads Student Literary Magazine.