JAMES COVENTRY
Naples, Florida, United States,Florida
Summary
Creative professional with extensive experience in team leadership, graphic design, and pre-press production. Proven ability to develop impactful marketing materials and manage projects that enhance client profitability. Committed to leveraging artistic vision and technical skills to deliver high-quality results that engage target audiences.
Overview
46
46
years of professional experience
Work History
Owner
Jim Coventry Photography
01.2005 - Current
- In 2005 I opened a photo studio and gallery in a local shopping plaza.
- Grew sales from $10,000 in '06 to nearly $300,000, operating independently with limited initial funding.
- Captured an average of 12 weddings annually and 8-10 portraits monthly since opening.
- Demonstrated growth in business metrics.
- Achieved steady growth while striving for further expansion.
- I still provide clients with product photos and catalog design and layout.
- Sought opportunities for creative collaboration.
- That passion is for responsibility and working with the best creative group I can find plus giving back what I've learned.
Creative Director / Director and Chief Photographer
Digital Productions and Photography
- Current
- Collaborated with clients and copywriters to develop creative concepts and strategic plans for projects.
- Define and execute the overall look of work from initial design to comp. layouts.
- I re-engineer their printing, plan the number of times to print, prepare layouts, shoot product photos, direct or do hands on pre-press, and press checks.
- Focused on companies selling products through catalogs and printed marketing materials while minimizing overhead and maximizing efficiency.
- Facilitated print marketing initiatives that increased client visibility and expanded market reach. and packaging materials for clients coast to coast.
- Clients are provided catalogs along with branding through electronic brochures, web sites, misc. logos, marketing flyers and brochures.
- Transformed data within printed materials into interactive CD presentations and subsequently adapted for the web.
- Manage a stable of carefully selected freelance artists, photographers, writers, and programmers.
- Develop and maintain multiple, rigorous, design and production schedules.
- Review and approve all production art.
- Edit headlines, tags & creative copy for fit without losing impact.
- Overall administrative and management functions of department/division.
Creative Director / Principal
Coventry Creative Graphics, Inc.
Peoria, Illinois
01.1981 - 01.1994
- Oversaw creative direction, operations, and sales for printing company that transformed into fully electronic pre-press service bureau, managing production design, art, typography, photography, and final graphic arts film work.
- Led creation and production of 9 catalogs annually for Glencoe/McGraw-Hill, overseeing all prepress, typography, photography, and final film production.
- Managed design of textbooks for 15 - 20 titles annually, focusing on both interior and exterior layouts.
- Directed creative projects, designing catalogs and direct mail, while implementing ad programs for clients including Hyster, PHIL, Caterpillar, LR Nelson, RLI, Rohn, Colt, and Browning.
- Produced hundreds of label designs and films for food & liquor labels up to 16 colors, with special dies for embossing, foils, gold and silver leaf, and die cutting.
- Mentored and directed up to 22 creative employees, plus 5 - 6 independent contractors.
- Generated sales over $1 million.
- Developed marketing materials for additional publishers such as Laidlaw, Que, Good Apple, and Open Court.
- Saved clients an average of 33% over previous spending due to proper management, and experienced buying.
Education
High School Diploma -
Richwoods Community High
Peoria, ILVocational Technical Institute - Commercial Art and Design
Southern Illinois University Carbondale
Carbondale, ILMIT - Color theory
Billireka, Mass.Skills
- Graphic design expertise
- Marketing design
- Advertising materials development
- Branding strategies
- Styling and branding
- Packaging and labeling design
- Typography and layout
- Digital content creation
- Adobe Creative Suite proficiency
- Color reproduction expertise
- CMYK and RGB color models
- Production management
- Project workflow management
- Creative team leadership
- Photography and lighting
Compensation - Current Income
75,000
Online Portfolio
- Https://jimeb32.myportfolio.com
- Http://www.jimcoventryphoto.com
- Http://www.d-pro.com
Timeline
Owner
Jim Coventry Photography
01.2005 - Current
Creative Director / Principal
Coventry Creative Graphics, Inc.
01.1981 - 01.1994
Creative Director / Director and Chief Photographer
Digital Productions and Photography
- Current
High School Diploma -
Richwoods Community High
Vocational Technical Institute - Commercial Art and Design
Southern Illinois University Carbondale