JAMES HAPPY FRANKLIN
Orlando,FL
Summary
Dynamic sales and marketing professional with over 30 years of experience in driving team success. Proven track record in enhancing productivity and customer satisfaction through effective leadership, strategic planning, and proactive problem-solving. Committed to fostering a collaborative environment that aligns with organizational goals.
Overview
37
37
years of professional experience
Work History
Marketing Specialist
Orange Lake Resort
orlando fl, FL
09.2025 - Current
- Promoted vacation ownership opportunities and benefits to clients, increasing interest and engagement.
- Regularly met or exceeded established sales goals by implementing strategic closing techniques.
- Demonstrated professionalism in all customer interactions via phone and email, fostering positive relationships.
- Handled high-volume inbound calls to resolve customer inquiries and enhance satisfaction.
In-House Marketer
Wyndham Vacation Ownership
orlando fl, FL
01.2025 - 09.2025
- Developed marketing strategies to promote vacation ownership opportunities.
- Coordinated promotional events to engage prospective customers and drive interest.
- Managed social media campaigns to enhance brand awareness and customer interaction.
- Collaborated with sales team members to meet group targets.
- Aligned with company initiatives to ensure compliance with established protocols.
Supervisor
Blue Green Resorts
09.2021 - 09.2024
- Oversaw daily operations of department, ensuring smooth workflow and timely task completion to support overall business objectives.
- Applied strong leadership talents and problem-solving skills to maintain team efficiency and organize workflows.
- Increased team productivity by implementing efficient workflows and setting clear expectations for staff members.
- Reduced employee turnover by fostering a positive work environment and delivering ongoing feedback to support staff development.
- Developed staff skills through targeted training programs, resulting in improved performance and career growth opportunities.
- Conducted performance evaluations for staff members, identifying areas of improvement and guiding professional development plans.
- Collaborated with other departments to achieve organizational goals, fostering teamwork across various functions.
- Enhanced customer satisfaction by responding promptly to inquiries, addressing concerns, and implementing effective solutions.
- Demonstrated commitment to the organization''s core values, leading by example and fostering a culture of excellence.
Manager
Sapphire Resorts
orlando fl, FL
04.2019 - 08.2021
- Managed staff schedules and coordinated training programs, aligning team skills with operational needs.
- Coached, mentored and trained team members, fostering a culture of continuous improvement in job performance.
- Reviewed staff performance metrics regularly to identify areas for improvement.
- Supervised daily operations, maintaining high service standards across departments to enhance customer satisfaction.
Salesperson- In'House Marketing
Diamond Resorts International - Orlando Office
01.2019 - 07.2020
- Boosted sales by consistently engaging with customers and addressing their needs effectively.
- Cultivated client relationships, enhancing loyalty and encouraging repeat business.
- Built relationships with customers, creating potential for additional sales opportunities.
- Met existing customers to review current services and expand sales opportunities.
- Established customer trust through persuasive and composed professional demeanor.
- Served customers with knowledgeable, friendly support at every stage of shopping and purchasing.
- Collaborated with team members to reach collective sales goals, fostering a supportive work environment.
Broker and Owner
Happy Marketing
07.2014 - 12.2017
- Managed client accounts and ensured compliance with industry regulations.
- Negotiated contracts to secure favorable terms for clients and the company.
- Analyzed market trends to provide strategic insights for client investment decisions.
- Spearheaded field marketing, coordinating events across FL to LA to enhance brand visibility.
- Led team of 12 professionals, focusing on project delivery and team cohesion.
Director of Marketing
Grand Crown Resorts
12.2013 - 07.2014
- Developed comprehensive marketing strategies for luxury resort properties.
- Managed cross-functional teams to enhance brand visibility and engagement.
- Oversaw digital marketing initiatives, including social media and email campaigns.
- Developed work schedules and trained employees to enhance role clarity and operational efficiency.
Field Marketing Manager
Bluegreen Resorts
04.2013 - 12.2013
- Developed targeted marketing campaigns to promote vacation packages.
- Coordinated local events to enhance brand visibility and customer engagement.
- Collaborated with sales teams to align marketing strategies with business goals.
- Assessed staffing needs through processing schedule reviews and coordinated hiring efforts.
SR Field Marketing Manager
Silverleaf Resorts, Sales Agent
03.2012 - 05.2013
- Developed targeted marketing campaigns to enhance brand visibility and engagement.
- Collaborated with sales teams to align marketing strategies with business objectives.
- Managed event planning and execution for promotional activities and customer engagement.
- Hired and trained staff, evaluated performance against work procedures.
In House Marketing Manager
Bluegreen Resorts
06.2011 - 02.2012
- Developed strategic marketing plans for resort promotions and events.
- Managed social media campaigns to enhance brand visibility and engagement.
- Collaborated with sales teams to align marketing strategies with business goals.
- Reviewed processing schedules and prepared production and payroll reports to ensure timely and accurate staff compensation.
SR Resort Host
Wyndham Vacation Ownership (Worldmark)
04.2010 - 04.2011
- Achieved 55% penetration rate among owners and guests, earning recognition as top Resort Host multiple times.
- Managed reservations and coordinated check-in processes for vacation ownership clients.
- Greeted guests warmly and ensured a welcoming atmosphere at the resort.
- Provided information about resort amenities and activities to enhance guest experience.
CMP Marketing Manager
Wyndham Vacation Ownership
08.2008 - 04.2010
- Developed marketing strategies to enhance brand visibility in vacation ownership sector.
- Coordinated cross-functional teams to launch targeted marketing campaigns effectively.
- Analyzed market trends to identify opportunities for product positioning and promotion.
- Evaluated workers' performance to identify training needs and enhance team skills.
Marketing Manager
Wyndham Vacation Ownership
10.2006 - 08.2008
- Managed digital marketing campaigns across multiple platforms and channels.
- Developed marketing strategies to enhance brand awareness and customer engagement.
- Collaborated with cross-functional teams to align marketing initiatives with business goals.
- Planned work schedules, monitored employee performance, and trained new hires to enhance team readiness.
SR Marketing Manager
Wyndham Vacation Ownership
10.2004 - 10.2006
- Developed comprehensive marketing strategies for diverse vacation ownership products.
- Managed cross-functional teams to execute targeted marketing campaigns effectively.
- Analyzed market trends to identify opportunities for brand expansion and growth.
- Coordinated frontline and in-house operations, generated budget reports, and organized training sessions to enhance team readiness.
Sales Agent
Wyndham Vacation Ownership
03.2002 - 10.2004
- Engaged customers to promote vacation ownership opportunities.
- Presented property features and benefits to potential buyers.
- Conducted follow-up calls to nurture client relationships.
- Oversaw training for in-house sales team to improve performance.
Outside Public Contact, Discovery Sales and Discovery Manager
Wyndham Vacation Ownership
01.2000 - 01.2002
- Closed all Discovery Sales, tripled closing rate, trained entire Discovery Team on effective sales techniques.
- Led team in delivering exceptional customer service experiences for vacation ownership clients.
- Developed training programs to enhance staff performance and operational efficiency.
- Coordinated property management strategies to maximize guest satisfaction and retention.
Outside Public Contact & Outside Public Contact
Prince Hospitality
01.1997 - 01.2000
Outside Public Contact & Outside Public Contact Manager
J&J Attractions
01.1995 - 01.1997
Outside Public Contact
Island One Marketing
01.1989 - 01.1995
Skills
- Content Creation
- Market Research
- Brand Awareness
- Customer Engagement
- Strategic Planning
- Process Management
- Process Improvement
- Problem-solving skills
- Team Collaboration
- Goal-Oriented
- Performance Management
Timeline
Marketing Specialist
Orange Lake Resort
09.2025 - Current
In-House Marketer
Wyndham Vacation Ownership
01.2025 - 09.2025
Supervisor
Blue Green Resorts
09.2021 - 09.2024
Manager
Sapphire Resorts
04.2019 - 08.2021
Salesperson- In'House Marketing
Diamond Resorts International - Orlando Office
01.2019 - 07.2020
Broker and Owner
Happy Marketing
07.2014 - 12.2017
Director of Marketing
Grand Crown Resorts
12.2013 - 07.2014
Field Marketing Manager
Bluegreen Resorts
04.2013 - 12.2013
SR Field Marketing Manager
Silverleaf Resorts, Sales Agent
03.2012 - 05.2013
In House Marketing Manager
Bluegreen Resorts
06.2011 - 02.2012
SR Resort Host
Wyndham Vacation Ownership (Worldmark)
04.2010 - 04.2011
CMP Marketing Manager
Wyndham Vacation Ownership
08.2008 - 04.2010
Marketing Manager
Wyndham Vacation Ownership
10.2006 - 08.2008
SR Marketing Manager
Wyndham Vacation Ownership
10.2004 - 10.2006
Sales Agent
Wyndham Vacation Ownership
03.2002 - 10.2004
Outside Public Contact, Discovery Sales and Discovery Manager
Wyndham Vacation Ownership
01.2000 - 01.2002
Outside Public Contact & Outside Public Contact
Prince Hospitality
01.1997 - 01.2000
Outside Public Contact & Outside Public Contact Manager
J&J Attractions
01.1995 - 01.1997
Outside Public Contact
Island One Marketing
01.1989 - 01.1995