Kendra Curry
Des Moines
Summary
I am a results-driven marketing leader with a track record of developing strategic campaigns that enhance company goals. Expertise in content creation, audience engagement, and analytics interpretation. Proven ability to optimize campaigns for maximum impact while meeting tight deadlines. I excel in communication, creativity, and adaptability, ensuring success in fast-paced environments.
Overview
7
7
years of professional experience
Work History
Marketing Specialist
KRM Development
Urbandale
02.2025 - Current
- Lead the development and execution of integrated marketing campaigns across multiple platforms.
- Serve as the creative director for all brand communications, overseeing the design and production of sales collateral, marketing materials, social media content, and promotional campaigns.
- Develop and implement innovative marketing strategies that drive lead generation, increase brand awareness, and support growth.
- Generate new leads directly through social media marketing efforts, contributing to increased direct home sales.
- Direct all photography and videography initiatives, ensuring brand consistency and high-quality visual storytelling.
- Partner with a third party to manage and optimize the company's SEO strategy to improve search visibility and website traffic.
- Oversee the planning, editing, and production of all external advertising, including television commercials, digital advertisements, media placements, and promotional campaigns.
- Identify and secure strategic opportunities to reach company goals.
- Partner closely with sales to develop and execute marketing initiatives that shorten sales conversion cycles and improve customer experiences.
- Increased local audience reach and engagement by 100% through targeted digital marketing and audience research.
- Coordinate and manage all social media platforms.
- Act as the primary liaison for all internal and external marketing communications, vendors, media partners, and creative agencies.
- Produce all graphics, visual assets, and branded content needed from other departments.
- Gathering weekly progress images of spec homes and off market homes.
- Train and educate sales teams on digital marketing best practices and lead capturing.
- Deliver weekly performance reporting on marketing efforts
Social Media and Marketing Manager
Dark Side of the Spoon
Des Moines
06.2023 - 02.2025
- Designed digital and physical graphics for a diverse portfolio of over 22 businesses, ensuring brand consistency and visual appeal across all platforms.
- Managed social media accounts for multiple businesses, curating content and engaging with audiences to foster community growth and brand loyalty.
- Spearheaded strategic marketing initiatives that resulted in a 12.5% increase in Google ratings and reviews for businesses, enhancing online reputation and visibility.
- Created and scheduled posts across various social media platforms, optimizing timing and content to maximize audience reach and engagement.
- Established partnerships with TV and radio networks to cross-promote businesses, expanding reach and driving brand awareness through multimedia channels.
- Cultivated the design, voice, and overall brand identity for businesses, ensuring alignment with target audience preferences and market trends.
- Developed and implemented innovative specials and events to boost sales, leveraging market trends and customer preferences to drive revenue growth.
- Utilized audience engagement tactics both online and in-person to enhance sales performance, fostering meaningful connections with customers and driving conversions.
- Managed the creation and distribution of newsletter emails, delivering valuable content and updates to subscribers and driving customer engagement.
- Served as the primary photographer and videographer for businesses, producing high-quality visual content to support marketing and promotional efforts across all channels.
Communications Coordinator
MercyOne
Des Moines
05.2022 - 07.2023
- Produced and distributed weekly newsletters reaching an audience of over 3,000 users, delivering valuable updates and insights.
- Contributed to over 100 patient success stories and interviews, playing a vital role in showcasing the positive impact of our services.
- Maintained up-to-date information on the official website, ensuring accuracy and relevance for visitors and stakeholders.
- Managed the health answer blog and podcast show, providing informative and engaging content to educate and empower the audience.
Social Media Assistant - School of Journalism
Drake University
Des Moines
10.2019 - 05.2023
- Managed social media accounts by composing content and engaging with followers.
- Monitored activity and placed best social media practices to meet engagement goals.
- Built a social media team of other students to help drive content.
- Created content specific to recruitment and retention.
Communications Intern
Polk County Health Services
Des Moines
01.2022 - 05.2022
- Innovated and executed new social media strategies aimed at expanding our audience reach and engagement.
- Designed compelling content flyers and posts for various events, training sessions, and mental health advocacy initiatives, effectively communicating our message and objectives.
- Developed proficiency in utilizing Eventbrite for scheduling and editing posts, streamlining event management and promotion processes.
Social Media Intern
The Great Outdoors Foundation
Des Moines
08.2021 - 01.2022
- Contributed to the creation of innovative social media content across various platforms, enhancing brand visibility and engagement.
- Managed monthly social media calendars consistently, ensuring timely and strategic content delivery to maintain audience interest and interaction.
- Orchestrated sophisticated content scheduling using Hootsuite, optimizing posting schedules for maximum reach and impact across social media channels.
Public Relations and Influencer Coordinator
The Lilac Agency
Phoenix
04.2021 - 08.2021
- Developed and implemented strategic media plans for the agency.
- Created press releases for talent and pitch decks.
- Presented talent stories to media outlets to generate interest.
- Created social media posts with an eye for viral content strategies.
Education
Drake University - News Journalism and Magazine Media, Graphic Design
Drake University
Des Moines01-2023
Skills
- Digital marketing
- Marketing
- Content Strategy
- Content Creation
- Social media management
- Social Media Measurement
- Google Analytics
- Hootsuite
- Content Management Systems
- SEO
- Adobe Creative Suite
- Graphic Design
- Digital Design
- Web Design
- B2B
- Account Management
- Client Relations
- Management
- Project Management Tools
- Leadership
- CRM skills
- Hubspot
- Time Management
- Communication skills
- Writing Skills
- Microsoft word
- Content Strategy
- SEO
- Graphic Design
Timeline
Marketing Specialist
KRM Development
02.2025 - Current
Social Media and Marketing Manager
Dark Side of the Spoon
06.2023 - 02.2025
Communications Coordinator
MercyOne
05.2022 - 07.2023
Communications Intern
Polk County Health Services
01.2022 - 05.2022
Social Media Intern
The Great Outdoors Foundation
08.2021 - 01.2022
Public Relations and Influencer Coordinator
The Lilac Agency
04.2021 - 08.2021
Social Media Assistant - School of Journalism
Drake University
10.2019 - 05.2023
Drake University - News Journalism and Magazine Media, Graphic Design
Drake University