James Reeves
Dallas,TX
Summary
Seasoned sales professional with more than a decade of experience in sales leadership, enterprise sales, and client and business development. Talented in identifying and capitalizing on emerging market trends, revenue opportunities, and maintaining solid client relationships at key global brands.
Overview
18
18
years of professional experience
Work History
Director of Sales
INCREMENTAL
10.2022 - 10.2023
- Drove adoption of cutting-edge technology to enhance retail media efficacy, targeting global advertising agencies and Fortune 100 brands, including Kimberly-Clark, Kenvue, and Prestige Brands
- Led refinement of go-to-market messaging for successful brand launch in March '23
- Worked closely with CEO to implement effective sales processes, pipeline management, and forecast reporting
- Represented at industry events and trade shows such as Grocery Shop, NACDS, CHPA, and eTail West.
Vice President, Enterprise Client Development
SYNDIGO
06.2020 - 10.2022
- Led remote sales team of 6, managing a CPG Enterprise territory worth $15M in ACV, consistently on pace to exceed 100% of the growth plan
- Developed account plans for complex, enterprise sales cycles with Fortune 500 targets, resulting in top clients including KCC, Church & Dwight, Clorox, Kellogg, Newell, and Global Dairy
- Built strategic business partnerships with client business teams and senior leadership, achieving an 95% renewal rate in 2022
- Collaborated with internal CSM, Product, and Ops Teams to deliver on client ROI/KPI goals
- Successfully recruited and developed top sales talent.
Director, Business Development
CONNEXITY/HITWISE
05.2019 - 02.2020
- Managed complex sales cycles for diverse accounts, achieving exceptional results and generating over $200k in new revenue (125% to quota) in 4Q'19
- Collaborated across departments to ensure strong client relationships, seamless onboarding, and ongoing engagement
- Supported the launch of Amazon Intelligence Solution, providing insights into consumer behavior on Amazon.com.
Enterprise Sales Director, CPG
NUMERATOR
04.2018 - 05.2019
- Led team of 5 sellers responsible for upsells, cross-sells, and renewals
- Forged robust client relationships by instilling trust and confidence at multiple organizational levels, leveraging triangulation techniques to validate value and expedite contract execution
- Executed multi-year contract with Unilever in 4Q’18, valued at $1.2M; $300k in growth
- Generated over $1.2 million in incremental revenue across brands like Church & Dwight, Bayer, Unilever, SCJ, KCC, and Kraft-Heinz.
Team Director, Account Management
NUMERATOR
03.2017 - 03.2018
- Efficiently managed a team of 4 Account Executives, driving success in landing and managing key enterprise accounts, including Lego, Microsoft, General Mills, Old Navy, Kraft-Heinz, Church & Dwight, and Unilever
- Developed and executed GTM commercial strategies for legacy Market Track solutions
- Achieved 110% of individual growth quota and 95% renewal rate
- President’s Club and Chairman’s Club honors.
Senior Account Executive
MARKET TRACK (now Numerator)
04.2015 - 02.2017
- Consistently recognized as one of Market Track’s top Sales Directors
- Achieved 154% of individual growth quota in first full year
- 96% renewal rate across 13 SaaS properties
- President’s Club and Chairman’s Club honors.
National Account Executive (MIDWEST REGION)
VALASSIS COMMUNICATIONS
03.2011 - 03.2015
- Sold omnichannel media campaigns across brands, retailers, and ad agencies
- Managed $5M territory across CPG, QSR, and Healthcare industries
- Closed $1.5 million in incremental revenue during tenure
- Managed $4M Little Caesars account, including corporate and franchise stores.
Senior Account Executive
NEWSCORP, FOX TELEVISION
06.2005 - 05.2010
- Sold local TV and digital campaigns across FOX assets in Dallas and Orlando DMAs
- Managed $10M territory that included key accounts such as Mazda, Popeye’s, & Coca-Cola
- Generated over $1.5 million in new direct business during tenure
- Closed station's largest new business Cowboys sponsorship, UT Dallas; $250k.
- Won 50% market share in 2008 by closing over $750k in Dallas Cowboys Football on FOX
- Generated over $500k in incremental and new revenue for SEC Football and SEC Basketball properties.
Education
B.A. Marketing - Marketing
Harding University
Searcy, AR12.2021
Skills
- PIM/DAM
- SaaS
- Digital Media
- Digital Shelf Analytics
- Channel Development
- Sales Training and Leadership
- Sales Strategy Development
- Forecast Accuracy
References
Available Upon Request
Timeline
Director of Sales
INCREMENTAL
10.2022 - 10.2023
Vice President, Enterprise Client Development
SYNDIGO
06.2020 - 10.2022
Director, Business Development
CONNEXITY/HITWISE
05.2019 - 02.2020
Enterprise Sales Director, CPG
NUMERATOR
04.2018 - 05.2019
Team Director, Account Management
NUMERATOR
03.2017 - 03.2018
Senior Account Executive
MARKET TRACK (now Numerator)
04.2015 - 02.2017
National Account Executive (MIDWEST REGION)
VALASSIS COMMUNICATIONS
03.2011 - 03.2015
Senior Account Executive
NEWSCORP, FOX TELEVISION
06.2005 - 05.2010
B.A. Marketing - Marketing
Harding University
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