SARAH BOHANNON
Summary
Experienced e-commerce professional with over 10 years of experience in both B2B and B2C sectors. Proven track record in developing and implementing strategies that significantly enhance sales performance for multi-million dollar accounts. Skilled in creating compelling product content tailored for diverse marketplaces to drive visibility and consumer engagement.
Overview
9
9
years of professional experience
Work History
Web Merchandiser
Blackhawk Industrial
Tulsa, OK
05.2022 - 06.2024
- Increased the company's fastest growing category sales by 15%
- Created strategic promotions to drive website traffic and increased cart conversion by 4%
- Optimized over 300,000 SKUs by enhancing the PDP using SEO driven content
- Utilized analytics to observe UX behaviors to better Merchandise the site and generate more revenue
- Developed training documents for internal systems
- Utilized digital platform for overall site maintenance including individual product boosts, badges/tags, and related products
E-Commerce Manager
Elements International
Mesquite, TX
10.2016 - 05.2022
- Grew sales 30% YoY with strategic and creative planning
- Promoted to manager within 2 years of being with the company
- Analyze sales and implement roadmaps to help revamp SKUs ranks on sites
- Created company-wide product content standards resulting in increased sales for both online and B&M stores
- Manage and maintain PIM/DAM to create various workflows for internal and overseas teams
- Coordinate with several different teams to help plan and execute promotional sales
- Coached a team of 6 on proper account management, improving operations, and exceeding sales goals
Assistant Buyer
Zulily
Columbus, OH
02.2015 - 09.2016
- Grew existing account YTD sales by 112%
- Negotiate costs/terms to maximize profits and maintain company-wide margin
- Analyze selling reports by account and determine which categories to expand
- Maintain category strategy and present report-outs to leadership
- Develop merchandise plans based on current customer trends and demands
- Work with distributors to source new products and expand into additional categories
Education
Bachelor of Arts - Merchandise Management
Wade College
Dallas, TX02-2013
Skills
- Data Analysis
- SEO Content Marketing
- PIM/DAM
- Project Management
- Microsoft Office
- Strategic Planning
Timeline
Web Merchandiser
Blackhawk Industrial
05.2022 - 06.2024
E-Commerce Manager
Elements International
10.2016 - 05.2022
Assistant Buyer
Zulily
02.2015 - 09.2016
Bachelor of Arts - Merchandise Management
Wade College