James Rothwell
Woodstock,VA
Summary
Seasoned digital manager, planner, and buyer with experience ranging from local accounts to Fortune 500s. Strong believer in clear, fluid communication. Driven to streamline work and processes for teammates and clients alike.
Overview
6
6
years of professional experience
Work History
Manager of Media Planning
iProspect
03.2024 - Current
- Lead planning cycles across multiple accounts, encompassing strategic and competitive research, budgeting, RFPs, negotiation, deck builds, presentations, and execution.
- Manage media planners on daily tasks and fostered individual growth through open communication, training, responsibility development, and workload delegation.
- Act as a resource and the team expert on all things data related. Steer team through reporting standardization and automation with client needs and goals as guidelines.
- Build client trust as their main point of contact, growing holistic account business, and securing significant YoY and QoQ ad spend commitments.
Media Planner
Merkle
01.2022 - 03.2024
- Acted as primary contact for clients and partners, building out media recommendations rooted in competitive research and historical performance.
- Managed ad ops and campaign builds in DCM, ensuring correct creative rotations, ad serving, and cost structures across digital campaigns.
- Led pixel implementation projects and back-end troubleshooting, securing accurate data and insights for client and internal teams.
- Tracked spend and billing, ensuring partners fulfilled IOs and negotiated make-goods or added value media for underdelivery.
- Developed reporting templates, summarizing key takeaways for clients during weekly/monthly calls.
- Trained and mentored small teams of 1-2 junior planners, fostering their growth before advancing to Manager.
Media Buying Associate
The New Media Firm
08.2020 - 12.2021
- Executed media buying strategies across DSPs, social platforms, and Google Ads, optimizing audience targeting.
Digital Media Planning Intern
Basis (formerly Centro)
01.2020 - 03.2020
Education
Bachelor of Arts - Art History
Skidmore College
Saratoga Springs, New York05-2019
Skills
- Google Ad Platforms
- Social Ad Platforms
- DSPs
- Ad Operations
- Data/Analytics/Reporting
- Content Syndication
- Research Tools (Kantar/Vivvix, Pathmatics, MRI)
- Digital Campaign Strategy
- Adobe Creative Suite
- Microsoft Office
- Team Management
- Client Relationship Management
- Microsoft Office
Timeline
Manager of Media Planning
iProspect
03.2024 - Current
Media Planner
Merkle
01.2022 - 03.2024
Media Buying Associate
The New Media Firm
08.2020 - 12.2021
Digital Media Planning Intern
Basis (formerly Centro)
01.2020 - 03.2020
Bachelor of Arts - Art History
Skidmore College