James Chou
New York City,NY
Summary
A results-driven Senior Ad Operations Manager with over 6 years of experience in managing and optimizing advertising campaigns. Proficient in programmatic advertising platforms and ad servers, with a proven track record of delivering high-quality campaigns with a focus on maximizing revenue and ROI. Exceptional analytical skills and strong attention to detail with the ability to manage multiple projects simultaneously.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Senior Ad Operations Manager
GlassView
Lower Manhattan, NY
08.2016 - 12.2022
- Managed the end-to-end campaign delivery process of ad setup, trafficking, QA, optimization, and reporting for multiple clients, including leading global brands.
- Successfully delivered programmatic advertising campaigns across various channels, including display, online video, mobile, and CTV, resulting in over 70% GPM.
- Optimized ad targeting and bidding strategies using data analysis to consistently meet or exceed client KPIs, resulting in maintaining high renewal rates.
- Improved and streamlined campaign processes, reducing turnaround times and enabling team members to manage more campaigns efficiently.
- Regularly collaborated with sales and accounts to discuss campaign performance, manage client expectations, and provide strategic recommendations.
- Developed new ad products upon client requests which served as templates for future advertising campaigns.
- Provided training, resources, and support to new team members, resulting in a reduction in onboarding time.
Web Developer Intern
Firstrade Securities
Flushing, NY
06.2012 - 08.2012
- Designed and implemented web components on the company's homepage.
- Collaborated frequently with members of the IT division to improve website features.
- Self-taught the LAMP (Linux/Apache/MySQL/PHP) stack, the company’s preferred method of developing dynamic web applications.
Clerk
Win Checker
Oakland Gardens, NY
02.2008 - 06.2008
- Provided quality clerical support through data entry and document management of financial records.
- Organized and filed hundreds of confidential documents on a daily basis.
- Answered and directed phone calls with detailed information.
Education
Bachelor of Science - Computer Science
City College of New York (CUNY)
05.2016
Skills
- Revenue Generation
- Cost Efficiency
- Strategic Vision
- Solution Development
- Quality Assurance
- Performance Monitoring
- Project Management
- Data Analysis
Certification
- Certification of Python for Data Science, Emeritus Institute of Management - 2019
Interests
Travel, Film Production, Game Development, Houseplants, My Neighborhood Cats
Timeline
Senior Ad Operations Manager
GlassView
08.2016 - 12.2022
Web Developer Intern
Firstrade Securities
06.2012 - 08.2012
Clerk
Win Checker
02.2008 - 06.2008
Bachelor of Science - Computer Science
City College of New York (CUNY)