James Cornell
Deerfield Beach,FL
Summary
Dynamic sales leader with a proven track record of driving revenue growth and enhancing team performance. Expertise includes sales strategy development, client relationship management, and comprehensive market analysis. Strong emphasis on teamwork, adaptability, and results-oriented approaches consistently leads to exceeding targets. Recognized for exceptional leadership, effective communication, and innovative problem-solving abilities that foster a high-performing sales environment.
Overview
11
11
years of professional experience
Work History
Sales Director - The Craft Collection
SOUTHERN GLAZER'S WINE & SPIRITS
04.2021 - Current
- Oversaw spirits business for Signature/The Craft Collection and a team of 2 directly, and 40 indirectly
- Spearheaded supplier relations, initiatives, and collaboration between SGWS and Trade Development.
- Worked closely with Trade Development to have proper forecasting, programming, and incentive management in place to ensure a successful partnership between our suppliers, SGWS, and our salesforce. to help establish a “go to market” strategy aimed at accomplishing our corporate objectives and fulfilling our supplier needs.
- Hired, trained and educated a team of best-in-class BDMs who have been key to our double-digit growth throughout our past 3 years.
- Launched new products successfully into the market, coordinating marketing initiatives and comprehensive sales campaigns.
- Managed team of sales representatives, providing guidance, coaching and support.
Strategic Spirit Sales Manager
Signature
08.2018 - 04.2021
- Oversaw entire spirits portfolio for Signature.
- Responsible for growing business from 10M in rev to 17M.
- Worked with area managers and consultants to increase sales in their territories. Developed and implemented strategic and targeted plans for territories.
- Planned a tactical approach to 20% growth expectations across territories in FL
- Provided ongoing training and mentorship for junior sales staff, fostering professional development and career growth.
On/Off Premise Wine and Spirits Consultant
Transatlantic
03.2014 - 08.2018
- Managed over 100 accounts on/off-premise for Transatlantic wine and spirits
- Continuously built relationships with buyers, general managers, and suppliers.
- Covered accounts from Deerfield Beach FL to Jupiter to Wellington FL.
- Maintained and expanded knowledge base on 120 page portfolio covering champagne, fine wine, and craft spirits.
- Grew my territory an average of 33% year over year with some months being as high as 56%, Craft Spirit distribution volume last month was up 355%.
- Conducted mixology/cocktail training for the entire South Florida sales force
- Written mixology/cocktail menus that were distributed to all South Florida sales force and worked with other consultants in their accounts to ensure the success of our craft spirits.
Education
Bachelor of Science - Social Work
University of Cincinnati
Cincinnati, OHMasters of Science - Clinical Psychology
University of Cincinnati
Cincinnati, OHSkills
- Sales training and leadership
- Revenue growth
- Sales funnel management
- Deal closing
- Sales team training
- Sales team motivation
- Sales process optimization
- Sales coaching
- Key account targeting
- Sales presentations
- Client relationship management
- Profitability optimization
- Sales strategy development
- Sales reporting
- KPI analysis
- Sales leadership and training
- Business development and planning
- Strategic account development
PREVIOUSLY HELD JOBS
- General Manager/Managing Partner/Owner Kahuna Bar and Grill, Deerfield Beach FL
- General Manager ICEBAR Orlando, Orlando FL
- Owner Liquid Consulting Solutions
- General Manager Murrays Pub, Cincinnati, OH
Timeline
Sales Director - The Craft Collection
SOUTHERN GLAZER'S WINE & SPIRITS
04.2021 - Current
Strategic Spirit Sales Manager
Signature
08.2018 - 04.2021
On/Off Premise Wine and Spirits Consultant
Transatlantic
03.2014 - 08.2018
Masters of Science - Clinical Psychology
University of Cincinnati
Bachelor of Science - Social Work
University of Cincinnati
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