Jameson Draper
Baltimore,MD
Summary
They say a man is only as good as his word. I hope that's true, because words are my lifeblood. A dynamic writer, I've spent my life enamored with words. From short-form copy to long-form journalism and everything in between, my professional career has been dedicated to writing. With five years of experience in professional agency and client-side marketing, as well as a decade-plus of freelance journalism, I'm well-equipped to succeed across all media platforms.
Overview
9
9
years of professional experience
Work History
Digital Marketing Manager (Remote)
The Goodyear Tire & Rubber Company
Akron, OH
09.2020 - Current
- Cross-functional collaboration with external agencies and internal team to bring Goodyear.com promotional emails to consumers
- Assistance with master brand creative strategy
- Copywriting support for internal creative team on Goodyear, Cooper, and Kelly brands across traditional and digital marketing channels
- Responsible for bringing Cooper Tire's messaging to life via organic social.
- Improved engagement and reach by 10%. Garnered over 1.4 million impressions in 2021.
- Engaged with consumers on the Amazon Brand Store and CooperTire.com.
Reporter/Writer
Warner Music Group, The State News, and other freelance roles
Remote
01.2016 - Current
- Worked on the features desk at The State News, in addition to freelance roles at Warner Music Group, the Detroit News, the Detroit Free Press, Flintside Magazine, ESPN, and more
- Reported on city culture, writing post-game recaps, profiles, opinion columns, and artist biographies for Spotify and Apple Music
- Became proficient in interviewing, video content and meeting tight deadlines
- Built connections in the industry, from Warner Music publicists to interviews with Babyface Ray, Draymond Green, and CJ McCollum
- View my clippings at http://clippings.me/jamdraper
SEO Content Lead
IntellaSoft Solutions
Clawson, MI
03.2019 - 09.2020
- Managed content creation for Wordpress SEO plugins for over 100 clients in the restoration industry
- Generated over 30,000 qualified leads for clients based on higher Google search ranking results
- Presented potential business and managed discussions and expectations with more than 15 IntellaSoft clients
Social Content Creator (Freelance)
Rebuild Group
Detroit, MI
08.2019 - 10.2019
- Created content and social media campaigns for several regional brands
- Managed Rebuild's own social media channels to highlight their role in investing in the city of Detroit
Associate Content Manager (Freelance)
MRM // McCann
Birmingham, MI
05.2019 - 08.2019
- Launched Chevrolet, Buick, Cadillac, and GM Fleet websites worldwide
- Generated content for websites with Adobe Experience Manager CMS
- Created workflow processes and roles within the content team to increase efficiency
Marketing Intern
Park West Gallery
Southfield, MI
01.2016 - 01.2018
- Recurring summer internship during college
- Responsible for onboard digital cruise ship marketing and website blog content to drive traffic and awareness for the gallery
- Wrote news stories and press releases and edited/proofread artist books
- Interviewed influential living artists, such as Michael Godard and Simon Bull
Education
Bachelor of Arts - Advertising
Michigan State University
East Lansing, MI05.2019
Skills
- Copywriter
- Critical problem solver
- Creative writer
- Digital marketing
- Results and data-driven
- AP Style
- Public speaker
- Social Media
- Blogging
- Photography Tools
- WordPress
- CX Management Platforms
- Adobe Premiere & Photoshop
- Microsoft Office
- Google Suite
Hobbies
- MSU sports
- Cooking
- Writing about movies
- Reading novels
- Trivia
- Playing soccer
Timeline
Digital Marketing Manager (Remote)
The Goodyear Tire & Rubber Company
09.2020 - Current
Social Content Creator (Freelance)
Rebuild Group
08.2019 - 10.2019
Associate Content Manager (Freelance)
MRM // McCann
05.2019 - 08.2019
SEO Content Lead
IntellaSoft Solutions
03.2019 - 09.2020
Reporter/Writer
Warner Music Group, The State News, and other freelance roles
01.2016 - Current
Marketing Intern
Park West Gallery
01.2016 - 01.2018
Bachelor of Arts - Advertising
Michigan State University