Jamie Marie Alu
Columbus,OH
Summary
Marketing and event coordination professional with diverse experience planning and executing live events, from global esports tournaments with Esports Engine to community activations, fundraisers, and university programs. Skilled in on-site logistics, team supervision, audience engagement, and cross-functional collaboration. Strong background in digital marketing, content creation, and brand strategy, supported by a BBA in Marketing from the University of Cincinnati.
Overview
7
7
years of professional experience
Work History
Production Assistant (Freelance)
Esports Engine
12.2022 - Current
- Supervised a team of five to ensure smooth and successful show-day operations.
- Coordinated with event and broadcast teams to ensure all talent, stage crew, VIPs, associates, and broadcast personnel received appropriate credentials and access passes.
- Acted as a key point of contact for talent, audience members, stage crew, and VIPs, providing essential information and promptly resolving on-site issues.
- Supported production and live streaming logistics for global esports tournaments.
Freelance Market Researcher
10.2024 - Current
- Conduct brand competitive analysis, market research, and customer experience evaluations.
- Assess brand perception and engagement through digital touchpoints and UX analysis.
- Provide data-driven recommendations to improve brand positioning and strategic marketing initiatives.
Marketing, Social Media, & Events Intern
Dublin Arts Council
06.2023 - 09.2023
- Conducted market research and competitive analysis to refine social media engagement strategies.
- Assisted with social media content creation and rebranding initiatives to strengthen brand presence.
- Developed exhibition content through historical research and storytelling.
- Evaluated CRM systems and managed donor information to provide strategic recommendations.
- Coordinated and supported community events and sponsorship activations.
Family Care Provider
06.2021 - Current
- Maintained daily household tasks while providing a safe and educational environment.
Student Ambassador
University of Cincinnati, Blue Ash
08.2021 - 05.2022
- Organized and promoted university events and marketing campaigns through multi-channel outreach.
- Strengthened public speaking and event coordination skills through student engagement.
Student Orientation Leader
University of Cincinnati, Blue Ash
03.2021 - 08.2021
- Created and published digital content, including blogs and student guides.
- Provided marketing insights and engagement strategies for campus-wide programs.
Retail Customer Service Representative
Al’s Delicious Popcorn
05.2018 - 05.2022
- Developed customer service, sales, and merchandising skills in fast paced high volume retail setting.
Education
Bachelor of Business Administration - Marketing
University of Cincinnati, Carl H. Lindner College of Business
Cincinnati, Ohio04.2024
Skills
- Marketing strategy development
- Social media campaign management
- Content writing expertise
- Coordinated event management
- Proposal development
- In-depth research skills
- Adobe Creative Suite proficiency
- Experienced with Google Suite applications
- Microsoft Office Suite
- Canva design proficiency
- Strong Analytical & Problem-Solving Skills
- Market & Competitive Research
- Organization & Effective Time Management
- Ability to Multitask in a Fast-Paced, Deadline-Driven Environment
- Self-Starter & Independent Worker
- Team-Oriented & Strong People Skills
- Excellent Communication (Verbal & Written)
- Detail-Oriented with an Eye for Design
Community Service
Tri Delta Sorority, Assistant Director of Philanthropy / Wellness Committee / Selection Committee, Cincinnati, Ohio, 2021-03, 2024-04, Planned and executed events to enhance engagement and fundraising success., Conducted candidate interviews and selection processes.
Timeline
Freelance Market Researcher
10.2024 - Current
Marketing, Social Media, & Events Intern
Dublin Arts Council
06.2023 - 09.2023
Production Assistant (Freelance)
Esports Engine
12.2022 - Current
Student Ambassador
University of Cincinnati, Blue Ash
08.2021 - 05.2022
Family Care Provider
06.2021 - Current
Student Orientation Leader
University of Cincinnati, Blue Ash
03.2021 - 08.2021
Retail Customer Service Representative
Al’s Delicious Popcorn
05.2018 - 05.2022
Bachelor of Business Administration - Marketing
University of Cincinnati, Carl H. Lindner College of Business
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