Summary
Overview
Work History
Education
Skills
Timeline
Generic

Hope Allsup

360 Jackson St, Vidor,TX

Summary

Marketing strategist with proven success at CNVS Nails, specializing in campaign management and data analysis. Expertise in digital advertising and cross-functional collaboration led to enhanced engagement metrics through innovative social media content and A/B testing. Achieved significant revenue growth while building strong team relationships.

Overview

7
7
years of professional experience

Work History

Freelance Marketing Strategist

CNVS Nails
Remote
04.2024 - Current
  • Managed development of social media content for product launches and promotions.
  • Led campaign calendar planning and content scheduling to meet monthly KPIs.
  • Implemented A/B testing methods to improve ad campaign effectiveness.
  • Collaborated with design and operations teams to ensure brand consistency across platforms.
  • Analyzed performance data to refine strategies and report engagement metrics.
  • Evaluated marketing campaign effectiveness using analytics tools.
  • Developed and supervised campaigns and events to maximize revenue and reach audience targets.

Seasonal Agent Results Advocate

Liveops
Remote
11.2024 - 01.2025
  • Analyzed performance data to identify trends for strategic improvement.
  • Helped develop onboarding materials and documentation to enhance training efficiency.
  • Maintained accurate records of customer interactions and processed accounts.
  • Provided leadership, guidance, and support to team members as needed.
  • Trained and mentored customer service staff on best practices in care.
  • Monitored call center queues to ensure prompt and efficient responses.
  • Implemented strategies to achieve high customer satisfaction ratings.

Independent Customer Care Agent

Liveops
Remote
11.2023 - 11.2024
  • Promoted self-service tools while escalating issues to tech and HR teams as necessary.
  • Maintained up-to-date customer records, ensuring accurate communication tracking.
  • Resolved customer complaints efficiently and professionally.
  • Provided prompt, accurate responses to customer inquiries via phone, email, and chat.
  • Documented all customer interactions meticulously in CRM system.
  • Processed orders, returns, exchanges, and refunds with high efficiency.
  • Utilized problem-solving skills to pinpoint root causes of customer issues.
  • Built strong customer relationships through exceptional service delivery.

Insurance Sales Agent

State Farm
Vidor, TX
08.2022 - 07.2023
  • Guided clients in selecting insurance products and processed policy modifications.
  • Assisted with claims processing, ensuring accuracy and demonstrating empathy.
  • Documented benefits communications while responding to HR-related inquiries from employees.
  • Generated leads through cold calling, networking, referrals, and targeted marketing initiatives.
  • Developed and executed effective sales strategies to expand customer base.
  • Processed applications and documentation for policy issuance or renewal.
  • Analyzed customer feedback to refine sales strategies and improve outcomes.

Retention and Sales Specialist

DISH Network
Remote
01.2022 - 08.2022
  • Managed account escalations, renewals, and upsells with professionalism and tact.
  • Collaborated across teams to resolve billing and service issues effectively.
  • Documented service notes in CRM to maintain policy adherence and performance tracking.
  • Participated in team meetings to evaluate progress toward management objectives.
  • Entered data into CRM system, including account details and sales activity logs.
  • Produced daily reports on sales performance metrics, highlighting revenue goals achieved.
  • Identified cross-selling opportunities within existing accounts to enhance revenue.
  • Monitored industry trends and competitor activities to inform strategic decisions.

Lead Daycare Teacher

Home Away From Home Childcare
Washington, Utah
12.2020 - 07.2021
  • Designed and executed age-appropriate activities to foster children's holistic development.
  • Administered first aid in response to accidents or injuries during supervision.
  • Supervised children's safety during indoor and outdoor play activities.
  • Ensured facility cleanliness aligned with safety standards.
  • Cultivated strong relationships with parents through regular updates on children's progress.

Sales Associate

AT&T Authorized Retailer
Many, LA
02.2019 - 11.2020
  • Mentored new hires on store policies, products, and systems to ensure consistency.
  • Conducted performance reviews for team members to foster professional development.
  • Led regular meetings with staff to evaluate progress and identify improvement areas.
  • Developed strategies to enhance customer satisfaction and loyalty through targeted initiatives.
  • Analyzed customer feedback data to create actionable plans for service enhancement.
  • Processed transactions accurately using point-of-sale system, maintaining operational efficiency.
  • Provided training for new employees on equipment usage and software applications.
  • Delivered technical support for customers setting up wireless devices, ensuring user satisfaction.

Education

MBA - Marketing

Lamar University
Beaumont, TX
08.2025

Bachelor of Business Administration (BBA) - Management

Lamar University
Beaumont, TX
05.2024

Klaviyo Product Certification - Email Marketing

Klaviyo

Skills

  • Campaign management and strategy
  • Digital advertising and meta ads
  • Email and SMS marketing
  • Social media content creation
  • CRM platforms (Salesforce, Klaviyo, HubSpot)
  • Copywriting and brand voice
  • Cross-functional collaboration
  • Microsoft Office Suite
  • Time management and organization
  • Marketing strategy development
  • Data analysis and insights
  • Social media management
  • Content creation and design
  • Graphic design tools (Canva, Adobe Suite)
  • Growth marketing

Timeline

Seasonal Agent Results Advocate

Liveops
11.2024 - 01.2025

Freelance Marketing Strategist

CNVS Nails
04.2024 - Current

Independent Customer Care Agent

Liveops
11.2023 - 11.2024

Insurance Sales Agent

State Farm
08.2022 - 07.2023

Retention and Sales Specialist

DISH Network
01.2022 - 08.2022

Lead Daycare Teacher

Home Away From Home Childcare
12.2020 - 07.2021

Sales Associate

AT&T Authorized Retailer
02.2019 - 11.2020

MBA - Marketing

Lamar University

Bachelor of Business Administration (BBA) - Management

Lamar University

Klaviyo Product Certification - Email Marketing

Klaviyo

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