JAMIE OLSEN
Hyrum,UT
Summary
Accomplished product development executive with expertise in launching and managing diverse product lines. Proven ability to integrate acquisitions, enhance brand positioning, and lead cross-functional teams to deliver innovative solutions that meet evolving consumer demands and expand market reach.
Overview
18
18
years of professional experience
Work History
Director of Product Development, Design and Merchandising
Wine Racks America / Millesime Modern Cellars
North Salt Lake, UT
01.2023 - Current
- Lead product strategy, development, merchandising, sourcing, pricing, and lifecycle management across five brands representing approximately $30M in annual sales, with development relationships across 5–10 supplier and manufacturing partners.
- Built and scaled the Product Development function from the ground up, establishing the team, development processes, product strategy, sourcing structure, and cross-functional workflows supporting a five-brand portfolio and 50,000+ SKU ecosystem.
- Expanded the business beyond its existing InstaCellar offering, leading the development and commercialization of multiple new product lines and adjacent categories, including GrandCellar, Bar & Beverage, WineStack, and Saunas.
- Conceived and led GrandCellar from development through commercialization, creating a premium wood product line that generated $1M in first-year sales and is projected to grow approximately 200% by the end of the second year.
- Led development of Bar & Beverage, creating a premium adjacent category that expanded company offerings beyond traditional wine storage and enhanced engagement in home entertainment and lifestyle markets.
- Led the launch of WineStack, an eCommerce-focused product line, and the expansion into Saunas, broadening the portfolio across new products, channels, and lifestyle categories.
- Facilitated acquisition of Millesime Modern Cellars, overseeing post-acquisition portfolio redevelopment and transition of manufacturing to headquarters, aligning product architecture with internal production capabilities.
Director, Product Development & Sourcing
Malouf
Logan, UT
01.2020 - 01.2023
- Led global sourcing strategy, factory nomination, capacity assessments, and supplier negotiations to optimize costs and support scalable, margin-driven product lines.
- Owned the full development lifecycle from concept, specifications, sampling, and costing through production, quality control, merchandising rollout, and launch.
- Directed sourcing and development for a multi-million-dollar furniture portfolio spanning sofas, beds, casegoods, and accent seating across domestic and international channels.
- Partnered with Sales, Marketing, Creative, Operations, and suppliers to align assortment strategy with retailer requirements and seasonal calendars, ensuring timely brand direction and launch timelines.
- Utilized market, trend, competitive, and channel insights to inform assortment planning, product positioning, and development priorities.
Product Manager
iFit (ICON Health & Fitness)
Logan, UT
01.2009 - 01.2020
- Oversaw strategic planning and lifecycle management for a $50M+ fitness accessories and apparel category.
- Built business cases, pricing architecture, and margin targets for new product introductions across national retail and eCommerce channels.
- Analyzed competitive offerings, consumer trends, category performance, and channel needs to inform product strategy and assortment decisions.
- Delivered product and account presentations to Walmart, Target, Amazon, and other major retailers; collaborated with engineering, packaging, marketing, testing, and operations to successfully commercialize products.
- Managed domestic and international factory relationships to optimize costing, production scheduling, quality, and delivery performance.
Education
Bachelor's Degree - Communications
Utah State University
Logan05-2009
Skills
- Product strategy and lifecycle management
- New product introduction and launches
- Pricing and merchandising strategies
- Portfolio management
- Product roadmapping
- Cross-functional collaboration
- Supply chain management and optimization
- Negotiation
- Partner relationship management
- Direct to consumer and eCommerce strategy
- Brand and product positioning
- Process automation
- Strategic planning
- Effective communication
- Go-to-market strategies
- Team leadership
Personal Information
Title: PRODUCT DEVELOPMENT & MERCHANDISING EXECUTIVE
Timeline
Director of Product Development, Design and Merchandising
Wine Racks America / Millesime Modern Cellars
01.2023 - Current
Director, Product Development & Sourcing
Malouf
01.2020 - 01.2023
Product Manager
iFit (ICON Health & Fitness)
01.2009 - 01.2020
Bachelor's Degree - Communications
Utah State University