Jancy Quinn
Los Gatos,CA
Summary
Results-driven leader adept at guiding high-performing teams and implementing strategic initiatives to drive business success. Known for fostering a collaborative environment and achieving measurable milestones. Exhibits strong leadership and adaptability to changing business needs.
Proven expertise leading cross-functional teams, managing omni-channel campaigns, growing partnerships, and building high-impact partnership programs across retail, integrated marketing campaigns, events, and consumer engagements. Demonstrated success in driving category growth and delivering measurable results.
Overview
2027
2027
years of professional experience
Work History
Senior Director, Experiential Partnerships
Outside Inc.
Remote
01.2025 - Current
- Leading the Experiential Partnerships team across Outside, Inc event and experiential properties: Outside Days Festival, and the Warren Miller Ski Film and National Tour; increased annual partner revenue to $7 Million, 38% increase YOY.
- Oversaw the partnerships team that delivered 120+ event activations and multi-channel marketing campaigns for Outside Days 2026.
- Partners included: Jeep, The North Face, REI Co-op, Capital One, Fjallraven, Visit Costa Rica, Southwest Airlines, Brooks Running.
- Led cross-functional teams to develop innovative strategies enhancing brand visibility and market reach.
- Directed high-level operational initiatives improving workflow efficiency across departments.
- Mentored junior leaders, fostering professional growth and enhancing team performance metrics.
Board Member
NatureBridge
Remote
01.2025 - Current
- Member, Board of Directors, Yosemite Campus
- National Board Committee Member - Marketing, Revenue & Development
- Providing strategic guidance in resource allocation for outdoor education projects.
- Collaborating with other board members to develop and execute programs and initiatives to advance organizational mission.
Founder
With Love From
01.2018 - Current
- Marketing, Partnerships, Sustainable Apparel Consulting, Fractional Leadership
- Clients include: Outdoor Afro Inc., California Parks, Magenta, Inc, REI Co-op, University of Washington, Red Sky PR, Steve Madden
Brand Partnerships & Marketing Lead
REI Co-op
01.2019 - 01.2025
- Leading key initiatives for REI across brand strategy, marketing campaign planning, and partnerships as a sought-after contractor for internal Marketing and Brand Partnerships teams.
- Led the launch of the Outdoor Afro product collaboration, achieving 264 million earned media impressions and 850k social impressions
- Partners: West Elm, Strava, Subaru, Outdoor Afro, HipCamp, Airstream, Outside Inc.
Senior Manager, Brand Partnerships & Business Development
Fair Trade USA
Remote
01.2021 - 01.2022
- Initiated new brand partnerships to increase storytelling and impact potential, resulting in four new brand deals and increased revenue by 37% with Athleta, J. Crew, Madewell, PACT, and Crate & Barrel
- Implemented prospecting process that grew outreach and introduction calls by +150% YOY
- Led cross-functional teams to develop and implement strategic initiatives enhancing fair trade practices.
- Streamlined operational processes, resulting in improved efficiency and reduced resource waste across multiple projects.
- Analyzed market trends to identify opportunities for expansion of fair trade products and partnerships.
Marketing Manager
REI Co-op
Kent, WA
01.2018 - 01.2019
- Analyzed and relaunched the marketing strategy, planning, and implementation of a strategic growth category, resulting in a 39% increase in category revenue.
- Managed allocation of six million dollar annual budget for marketing activities to maximize resource efficiency and effectiveness. Boosted return on investment for marketing expenditures by 167% within a nine-month period.
- Directed a five-member marketing team in evaluating campaign performance metrics to enhance strategic approaches. Increased site booking traffic by 52% within a six month period.
Innovation Product Lead
Nordstrom
2017 - 2018
- Led cross-functional teams to define product vision and roadmap.
- Collaborated with designers and engineers to refine product requirements.
- Analyzed market trends to inform strategic decision-making processes.
- Managed product lifecycle from ideation to launch, ensuring alignment with business goals.
Senior Program Manager
REI Co-op
01.2016 - 01.2017
- Grew program revenue by 52% within 12 months by overseeing strategic planning and GTM development with critical partners to expand customer engagement opportunities
- Developed integrated marketing initiatives and retail activations for multi-channel storytelling with REI and top brand partners annually, including Burton, Patagonia, The North Face, Arc'teryx
Senior Director, Business Development & Account Management
POP Agency
01.2013 - 01.2016
- Spearheaded comprehensive marketing strategies and client growth, securing multi-year contracts valued at over $3 Million by leading targeted pitches to high-profile clients, including Target, Disney, and Nordstrom
Senior Account Director, Kellogg's Australia
STW Group
01.2010 - 01.2012
- Led a six-person account team, overseeing annual budget and marketing planning and delivery teams for Kellogg's Australia & New Zealand digital marketing, achieving the highest campaign ROI annually
- Directed strategic business pitches and redefined the agency's pitching methodology, resulting in a 40% increase in proposal acceptance rate and securing $2M in new contracts annually
- Clients included: Kellogg's Australia & New Zealand Special K, Nutri-Grain, Crunchy Nut, Rice Krispies, All Bran, Cocoa Pops
Account Supervisor, The North Face & Audi USA
Factory Design Labs
01.2007 - 01.2009
- Orchestrated multi-channel marketing for The North Face, resulting in a measurable increase of 38% in brand interactions by collaborating with cross-functional teams while increasing efficiency against tight deadlines
- Led the strategic redesign of Audi USA's website, overseeing the dealer website program and managing a team of four direct reports, enhancing delivery excellence and career growth
- Clients included: The North Face, Audi USA, Oakley, Scarpa, Winter Park Ski Resort
Education
Bachelor of Arts - Business
Michigan State University
East Lansing, MICorporate Sustainability Certificate Program - Sustainability Studies
New York University
Skills
- Team management
- Collaborative Leadership
- Culture transformation
- Organizational development
- Stakeholder relations
- Core values management
- Strategic Planning
- Process Improvement
- Contract and vendor management
- Financial management
- Brand Partnerships
- Innovation Management
Accomplishments
- Led the development and execution of the Outdoor Afro product collaboration, achieving 264 million earned media impressions and 850K+ social impressions through a comprehensive go-to-market strategy.
- Drove brand growth by increasing revenue by 50% from brand partnerships within 12 months at Fair Trade USA through new business development and integrated campaigns.
- Directed a 5-person team delivering integrated marketing across Kellogg's Australia & New Zealand, increasing campaign ROI and market share.
- Generated 255M+ earned impressions and drove 124K site visits through the REI x West Elm product and campaign collaboration.
Timeline
Senior Director, Experiential Partnerships
Outside Inc.
01.2025 - Current
Board Member
NatureBridge
01.2025 - Current
Senior Manager, Brand Partnerships & Business Development
Fair Trade USA
01.2021 - 01.2022
Brand Partnerships & Marketing Lead
REI Co-op
01.2019 - 01.2025
Founder
With Love From
01.2018 - Current
Marketing Manager
REI Co-op
01.2018 - 01.2019
Senior Program Manager
REI Co-op
01.2016 - 01.2017
Senior Director, Business Development & Account Management
POP Agency
01.2013 - 01.2016
Senior Account Director, Kellogg's Australia
STW Group
01.2010 - 01.2012
Account Supervisor, The North Face & Audi USA
Factory Design Labs
01.2007 - 01.2009
Innovation Product Lead
Nordstrom
2017 - 2018
Bachelor of Arts - Business
Michigan State University
Corporate Sustainability Certificate Program - Sustainability Studies
New York University
BRAND EXPERIENCE
- In-house: REI Co-op, Outside Inc., Nordstrom, Fair Trade USA, Outdoor Afro
- Clients: Kellogg's Australia, The North Face, Audi USA, Brooks Running, Ford Motor Company
- Collaborations: West Elm, Strava, The North Face, HipCamp, Capital One