Janelle Meyers

The Santa Rosa Metro Chamber (SRMC) is the leading business association in the North Bay, providing services and support to help businesses succeed and create a thriving economy for all in our region.

Visit Santa Rosa, a program under SRMC, supports, promotes and advocates for tourism which contributes to a vibrant, sustainable economy in our region, improved quality of life for our residents, and benefits visitors to our area. We are the acknowledged leader in destination marketing, convening business and community leaders and advocating for a healthy tourism climate in our region.

As the Vice President of Marketing and Communications, I am responsible for the organization’s overall marketing and communications, and specifically for the coordination of destination marketing for the benefit of Santa Rosa tourism and the hospitality industry. I provide coordination of the organization’s event promotion, media and public relations, and marketing-related customer relationship and engagement activities.

I oversee a team of six, across both organizations, the Chamber and the Destination Marketing Organization (DMO). I am responsible for overseeing sales / group leads to hospitality / hotel partners and facilitate press trips.

Mendocino College is a community college district in Northern California offering over 90 degrees and certificates at three locations and online. Responsible for serving as the principal community contact for all college matters involving the press and media. Report directly to the Superintendent/President, oversee and coordinate the promotion of enrollments, college-wide projects including athletics, classes, performing arts events, special events, community programs, and other activities. Provide oversight regarding website content management. Develop and oversee the district marketing department budget and grant. Responsible for all crisis communications. Research, write, edit, and supervise the production and distribution of all digital and print marketing content. Lead a team of two, both full-time Classified positions. Notable Accomplishments: 3.5x return on "stop out student" marketing campaign Transitioned 15 departments to online services in less than one week during COVID-19 Spearheaded branding redesign and website redesign/upgrade projects in development Increased marketing budget by 8X Increased fill rates by 20% in CTE programs with digital campaign efforts Increased student engagement by 50% with new ChatBot & college app implementation

Committees Appointments: Marketing & Outreach Committee Chair - Accessibility Committee Chair - Enrollment Management Committee Active Member - Management Team Past President - President's Policy Advisory Committee, former Management Team representative

Led marketing project planning, management, and execution within high-growth personal care product brand; held responsibility for $3.5M in daily warehouse inventory. Partnered with suppliers on product development and direct marketing / sales collateral design, including packaging, brochures, planograms, product displays, coupons, sell sheets, broker materials, and sales presentations. Developed sales / profit margin forecasting, tracking, and reporting tools. Notable Accomplishments: Increased revenue growth from $16M to over $21M for product expansion Successfully launched 100+ products in less than three years leading to an $53M acquisition Launched deluxe demo booth at Wegmans that propelled sales by 40% first year.

Collaborated on development of custom product packaging, marketing collateral, and promotions for luxury custom / private label personal care products manufacturer, as well as created customer-facing, brand-aligned communications for traditional, digital, and online / social media communication channels. Played integral role in convention / trade show planning and coordination. Performed diverse account management, billing, and customer service functions. Routinely presented to groups of 20+ on company and product information. Drove prospecting, lead generation, and business development in collaboration with senior business leaders; developed winning product marketing, sales presentation, and product portfolio positioning strategies.

• Member of Cuesta College Women's Soccer

• Anchor, Reporter, and Producer for CPTV & Radio News broadcaster
• Completed internship at KCOY TV, Santa Maria, CA