Janessa Martinez
Salt Lake City,,UT
Summary
Dynamic Lifecycle Marketing Manager with experience driving revenue growth through data-driven strategies. Proven track record of orchestrating end-to-end marketing campaigns that significantly boost user acquisition, engagement, and customer lifetime value.
Overview
10
10
years of professional experience
Work History
Senior Marketing Manager - Lifecycle
Credit.com
Salt Lake City, UT
01.2020 - Current
- Improved email performance metrics significantly, increasing open rates by 55%, and click-through rates by 42% through A/B testing, advanced segmentation strategies, and campaign optimization.
- Revamped the onboarding welcome series for clients, implementing a customer-centric approach, and optimizing content flow, resulting in a significant increase in the customer pay rate for the business.
- Assisted with a company-wide initiative to implement event-based communications and real-time triggered sends, resulting in a 22% increase in LTV, significantly enhanced customer engagement, increased pay rates, and boosted overall business revenue.
- Collaborated cross-functionally with developers, analysts, data architects, and creative teams to design and execute personalized, data-driven marketing campaigns.
- Optimized billing touchpoints in customer journey, implementing targeted campaigns projected to drive $4 million in additional annual revenue.
- Ensured compliance with data privacy regulations with TSR while maximizing the use of customer data for personalization and targeting.
Director of Operations
CreditRepair.com
Salt Lake City, UT
01.2015 - 01.2020
- Led strategic operations transformation for a major credit repair company, implementing CX-driven service improvements across multiple call centers, serving 200,000+ customers.
- Achieved a record-breaking 63% reduction in customer churn (from 30% to 11%) and tripled the average client tenure through data-driven process optimization and enhanced performance management frameworks.
- Successfully scaled performance management initiatives to sister company (Lexington Law), replicating KPI improvements and establishing standardized operational excellence across brands.
- Spearheaded company-wide cultural transformation initiatives resulting in a reduction in employee turnover, creating a more stable and engaged workforce while reducing hiring and training costs.
Education
Post-graduate Diploma - Digital Marketing
Hubspot Academy
01-2020
Associate of Science - Nursing Administration
Davis Applied Technical College
Utah05-2007
Skills
- Lifecycle Strategy Development
- Campaign Management
- Email Optimization
- Testing & Data Analysis
- Marketing Automation
- HTML
- Creativity
- Process Improvement
Timeline
Senior Marketing Manager - Lifecycle
Credit.com
01.2020 - Current
Director of Operations
CreditRepair.com
01.2015 - 01.2020
Post-graduate Diploma - Digital Marketing
Hubspot Academy
Associate of Science - Nursing Administration
Davis Applied Technical College
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