Summary
Overview
Work History
Education
Skills
Accomplishments
Additional Information
References
Timeline
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Janet Cook

Normal,IL

Summary

Dynamic leader and entrepreneur with a proven track record at University Housing Services and Vivacious Wellness Personal Training, excelling in operational management and team development. Leveraged Microsoft Office Suite and leadership skills to drive over $660,000 in revenue, significantly enhance student engagement, and improve operational procedures. Demonstrates exceptional organizational and project management abilities, achieving high client and student satisfaction. Multi-talented professional with several years of experience guiding residents while maintaining facilities. Dedicated to creating safe and enjoyable experiences for residents by monitoring facility upkeep and planning social events. Successfully hired, trained, and oversaw talented team. Decisive leader with phenomenal communication skills.

Overview

18
18
years of professional experience

Work History

Service Area Coordinator (SAC)

University Housing Services
Springfield, IL
01.2024 - Current
  • Managed daily operations for a residential service area serving 900-2,000 students, including overseeing fitness centers, 24/7 front desk operations, and mailroom services
  • Led and developed a team of student staff, ensuring compliance with operational standards, enforcing university policies, and delivering a high-quality service experience
  • Implemented and monitored operational procedures to maintain cleanliness, safety, and functionality of facilities in line with brand expectations
  • Collaborated with campus partners to enhance student engagement, ensuring that initiatives aligned with university and residential life goals
  • Participated in a 24-hour on-call rotation, resolving conflicts, responding to emergencies, and ensuring adherence to university policies
  • Acted as a resource for students and staff, identifying leadership and growth opportunities for underrepresented groups

Owner & Head Personal Trainer

Vivacious Wellness Personal Training
Springfield, IL
01.2012 - 12.2023
  • Founded and scaled a personal training business to generate over $660,000 in revenue, building a loyal client base through consistent brand execution and high-quality service
  • Developed and implemented client-centric fitness and nutrition programs, ensuring all services adhered to brand standards and operational excellence
  • Managed all aspects of the business, including staff training, client engagement, marketing, and financial performance, ensuring alignment with company goals
  • Executed regular business audits to identify areas for improvement, optimizing client retention strategies and generating high referral rates
  • Delivered ongoing team training to ensure alignment with brand standards and fostered a culture of excellence within the staff

Modere Social Marketer

Modere
05.2020 - 12.2022
  • Promoted and sold Modere’s health and wellness products, leveraging social media and digital marketing strategies to expand customer reach and increase sales
  • Developed and executed online campaigns that reinforced brand values and product benefits, building a loyal customer community and fostering repeat business
  • Trained and mentored new associates on best practices for customer acquisition, sales strategies, and maintaining brand consistency
  • Achieved significant growth in brand visibility, customer engagement, and sales by aligning marketing initiatives with customer needs and industry trends

Isagenix Associate

Isagenix
06.2007 - 04.2020
  • Successfully marketed and sold Isagenix nutritional products through network marketing, developing long-term relationships with customers and team members
  • Trained new associates and ensured adherence to company policies and brand standards, building a cohesive team aligned with the Isagenix mission
  • Exceeded sales targets by applying effective customer-focused marketing strategies and product knowledge
  • Utilized social media and direct marketing to promote products, drive sales, and engage customers in an authentic and impactful way

Education

Certified Personal Trainer (CPT) -

National Academy of Sports Medicine (NASM)
01.2026

Certified Corrective Exercise Specialist (CES) -

National Academy of Sports Medicine (NASM)
01.2024

Certified Nutrition Coach (CFC) -

National Academy of Sports Medicine (NASM)
01.2022

Certified Fitness Nutrition Specialist (FNS) -

National Academy of Sports Medicine (NASM)
01.2020

Certified Gut Health Educator -

Institute for Integrative Nutrition
01.2018

Certified Behavioral Change Specialist (CBCS) -

National Academy of Sports Medicine (NASM)
01.2018

Certified Hormone Health Educator -

Institute for Integrative Nutrition
01.2017

Certified Holistic Health Coach -

Institute for Integrative Nutrition
01.2009

Personal Training Certification -

American Academy of Personal Training
01.2008

Bachelor’s of Science - Applied Sciences

Illinois State University

Skills

  • Microsoft Office Suite
  • Dropbox
  • Smartsheet
  • OneDrive
  • Microsoft Teams
  • Canvas
  • CRM tools
  • Auditing
  • Process improvement
  • Operational management
  • Leadership
  • Conflict resolution
  • Team development
  • Organizational skills
  • Project management skills

Accomplishments

  • Increased revenue by $660,000+ through strategic marketing, client retention, and brand management at Vivacious Wellness Personal Training.
  • Successfully implemented brand compliance initiatives in a multi-location service area for University Housing Services, ensuring operational excellence and high customer satisfaction.
  • Expanded brand presence for Modere and Isagenix, driving significant sales growth and developing loyal customer bases through targeted social marketing and relationship-building.
  • Developed and led staff training programs that promoted brand adherence, customer service excellence, and operational efficiency.
  • Awarded "Most Innovative" and "Community Champion" by the Women's Entrepreneurs of Central IL

Additional Information

Willing to travel up to 70% for field visits and brand audits., Committed to maintaining and promoting Crunch’s 'No Judgments' philosophy through positive, inclusive brand experiences., Experienced in multi-location environments, working collaboratively across departments to ensure consistency and drive brand success.

References

References available upon request.

Timeline

Service Area Coordinator (SAC)

University Housing Services
01.2024 - Current

Modere Social Marketer

Modere
05.2020 - 12.2022

Owner & Head Personal Trainer

Vivacious Wellness Personal Training
01.2012 - 12.2023

Isagenix Associate

Isagenix
06.2007 - 04.2020

Certified Personal Trainer (CPT) -

National Academy of Sports Medicine (NASM)

Certified Corrective Exercise Specialist (CES) -

National Academy of Sports Medicine (NASM)

Certified Nutrition Coach (CFC) -

National Academy of Sports Medicine (NASM)

Certified Fitness Nutrition Specialist (FNS) -

National Academy of Sports Medicine (NASM)

Certified Gut Health Educator -

Institute for Integrative Nutrition

Certified Behavioral Change Specialist (CBCS) -

National Academy of Sports Medicine (NASM)

Certified Hormone Health Educator -

Institute for Integrative Nutrition

Certified Holistic Health Coach -

Institute for Integrative Nutrition

Personal Training Certification -

American Academy of Personal Training

Bachelor’s of Science - Applied Sciences

Illinois State University
Janet Cook