Janice Abad Landaz
Summary
Dedicated marketing professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
14
14
years of professional experience
Work History
Marketing Manager
Dignity Health - St. Rose Dominican
01.2022 - Current
- Developed and implemented marketing strategies for the launch of the Siena Pediatric Emergency Room, increasing visits 15% from the previous year.
- Managed social media accounts for optimal audience engagement, as well as reputation management and increased online presence.
- Created company brand messaging for digital, web, social and printed collateral materials.
- Optimized website content for improved search engine rankings and increased web traffic.
Marketing Operations Manager
MGM Resorts International
01.2017 - 12.2021
- Manage marketing implementation of companywide initiatives, citywide marketing and corporate partnership activations.
- Launched Uber partnership in 10 weeks at 15 properties while maintaining budget and grew user base at least 30% year over year, over 3 years.
- Drove customer retention efforts with targeted loyalty programs and promotional offers.
Marketing Manager
Bellagio
01.2013 - 01.2017
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions. The collaboration with multiple stakeholders led to the successful opening of three (3) new restaurants in 12 months.
- Managed hotel's Affinity programs in the transient segment and grew room revenue year over year by 25%.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
Assistant Marketing Manager
Bellagio
01.2010 - 01.2013
- Improved product marketing objectives by constructing communication initiatives and branding strategies to increase client outreach.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Attended conferences that showcased the company's products and services to potential clients.
Education
BSBA in Marketing -
University of Nevada, Las Vegas
Las Vegas05.2004
Skills
- Brand Messaging
- Creative Direction
- Marketing campaign development
- Marketing Program Management
- Partnership Development
- Project Management
- Relationship Building
- Social Media Platforms
Websites
Timeline
Marketing Manager
Dignity Health - St. Rose Dominican
01.2022 - Current
Marketing Operations Manager
MGM Resorts International
01.2017 - 12.2021
Marketing Manager
Bellagio
01.2013 - 01.2017
Assistant Marketing Manager
Bellagio
01.2010 - 01.2013
BSBA in Marketing -
University of Nevada, Las Vegas
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