Years of product experience
JANINE MARTE
Downers Grove,IL
Summary
Dynamic Senior Product Leader with a proven track record at PARTS TOWN, driving product strategy and innovation. Expert in search optimization and cross-functional leadership, I delivered $873.8K in revenue within a month of launching a scalable platform. Passionate about enhancing user experiences through data-driven insights and customer empathy.
Overview
15
15
5
5
Certifications
Work History
Senior Product Manager, Innovation
PARTS TOWN
Addison, IL
09.2023 - Current
- Led the December 2025 relaunch of PartPredictor, transforming a spreadsheet-based symptom mapping tool into a scalable work-order intelligence platform.
- Guided development of a large language model-based system that extracts structured insights from technician work orders and supports multiple condition-to-part associations.
- Expanded platform coverage between versions 1.0 and 2.0 from 43 to 120 brands and from 4,000 to 18,500 equipment models.
- Delivered 27,278 sessions, 2,026 transactions, $873.8K in revenue, and 7.7% conversion within one month of launch, without dedicated marketing and before app availability.
- Engaged with technicians and operators to identify real-world equipment failures and validate service data for product intelligence.
- Led strategy and execution for Same Day Delivery platform improvements, driving 385% YoY growth.
- Received four Core Values Awards for leadership through ambiguity and cross-team collaboration.
Senior Product Manager, Personalization and Search
WEEDMAPS
Remote
04.2023 - 10.2023
- Led personalization and search strategy for a two-sided consumer marketplace.
- Collaborated with machine learning teams to develop recommendation and relevance models, driving user engagement and satisfaction.
- Owned roadmap for search improvements, enhancing ranking logic, filtering, sorting, and signal weighting to elevate product discovery and relevance.
- Implemented experimentation frameworks to foster a data-driven culture across the product organization, improving decision-making and innovation.
Senior Product Manager, Marketplace Demand
CINT
Remote
12.2021 - 12.2022
- Led product strategy for Marketplace Demand during the integration of the global research technology platform following the acquisition.
- Aligned priorities across global product, engineering, design, and data teams to streamline collaboration.
- Performed customer, partner, and competitive analysis to shape marketplace growth strategy and define opportunity sizing.
Senior Product Manager, SYW MAX App
SHOP YOUR WAY
Remote
10.2020 - 12.2021
- Defined and executed product vision for B2C affiliate commerce mobile application, aligning it with user needs and business goals.
- Launched the SYW MAX app in under six months, achieving 16% sales conversion.
- Led roadmap across browse, discovery, checkout, and end-to-end shopping experience.
- Enhanced onboarding and navigation experience through data-driven iterations, leading to increased user engagement.
Director of Product Management
BRAD'S DEALS
Chicago, IL
01.2017 - 03.2020
- Delivered $22M in annual consumer savings through predictive personalization, search optimization, and relevance improvements.
- Led product strategy for high-traffic consumer deals marketplace, enhancing shopper experience in discovering valuable offers.
- Drove 18,000+ new subscribers in three months by optimizing onboarding process.
Product Manager, Custom Portals and Key Account Management
GOGO
Chicago, IL
10.2010 - 02.2017
- Directed product strategy and roadmap for custom airline passenger portals, generating $18M in recurring revenue.
- Led product development initiatives aligned with market trends and customer needs.
- Collaborated with cross-functional teams to define product roadmap and strategy.
- Conducted market research to identify opportunities for new product features.
- Transitioned from key account management to product management, enhancing airline connectivity platforms.
Education
Bachelor of Arts - Journalism
Columbia College Chicago
Skills
- Product strategy and roadmapping
- Commerce and marketplace platforms
- Search and discovery optimization
- Experimentation and growth strategies
- Cross-functional leadership
- Effective communication
- Customer empathy
Certification
- Strategic Data Storytelling, University of Chicago, 2025
- AI for Product Management, Pendo, 2025
- Digital Adoption Certification, Pendo, 2024
- Product Led Certification, Pendo, 2022
- PMC III, Pragmatic Institute, 2015
Core Expertise
- Product Strategy & Roadmapping
- Commerce & Marketplace Platforms
- Search & Discovery
- Experimentation & Growth Optimization
- Cross-Functional Leadership
Timeline
Senior Product Manager, Innovation
PARTS TOWN
09.2023 - Current
Senior Product Manager, Personalization and Search
WEEDMAPS
04.2023 - 10.2023
Senior Product Manager, Marketplace Demand
CINT
12.2021 - 12.2022
Senior Product Manager, SYW MAX App
SHOP YOUR WAY
10.2020 - 12.2021
Director of Product Management
BRAD'S DEALS
01.2017 - 03.2020
Product Manager, Custom Portals and Key Account Management
GOGO
10.2010 - 02.2017
Bachelor of Arts - Journalism
Columbia College Chicago