Jarata Jaffa
Potomac,MD
Summary
Professional Group sales coordinator with strong focus on team collaboration and achieving results. Proven track record in managing group sales processes, building client relationships, and driving revenue growth. Adept at adapting to changing needs and consistently delivering high-quality outcomes. Skilled in Marriott systems Fosse & Marsha Software , Hilton Systems OnQ, OnQ R&I , PEP sales strategy development, and effective communication. Reliable and results-driven with commitment to fostering team success.
Overview
8
8
years of professional experience
Work History
Group Sales Coordinator
AC Hotel by Marriott | Hersha Hospitality
10.2024 - 03.2025
- Point of contact for all Groups & streamlined internal processes for improved team efficiency and communication.
- Supported with planning and implementing marketing activities.
- Typed and processed correspondence, proposals and contracts.
- Filed and organized copies of contracts and correspondence ensuring records were up to date.
- Implemented a comprehensive follow-up process to solicit feedback from past clients, using their insights to continually improve service offerings and enhance client satisfaction.
- Implemented & streamlined new ways to keep the front desk team & sales team on the same path.
Front Office Supervisor
Hampton Inn By Hilton | Hersha Hospitality
04.2023 - 09.2024
- Supervised and guided new employees and responded quickly to questions to improve understanding of job requirements.
- Coached employees through day-to-day work and complex problems.
- Created lasting relationships with guests that built loyalty and drove hotel revenue
- Assisted in organizing and overseeing assignments to drive operational excellence.
- Evaluated employee performance and conveyed constructive feedback to improve skills.
- Entered and updated sensitive customer information during check-ins and room changes.
- Used internal software to process check-ins and check-outs.
Front Office Manager
Homewood Suites By Hilton | Crestline Hotels
11.2022 - 12.2023
- Assisted in overseeing front office operations to include supervising front office personal in accordance with established guest service and sustainability standards
- Coach and support associates, ensuring they performed in accordance with established brand or hotel standards.
- Oversee all front office operations in the absence of the Assistant General Manager. or General Manager
- Stayed aware of guest satisfaction scores and work toward increasing departmental and overall guest satisfaction.
- Supported the front desk team throughout all shifts.
- Assist in development, implementation and monitoring of daily, weekly, monthly, & annual department-wide budgets and forecasts.
Task Force Group Sales Coordinator
Marriott | Remington Hospitality
04.2020 - 11.2022
- Managed the property's reactive and proactive sales team efforts.
- Determined and developed new marketing communication activities, in conjunction with Regional Marketing Communications.
- Provided customer intelligence in evaluating the market and economic trends that may lead to changes in sales strategy that met or exceeded customer expectations.
- Researched competitor’s sales team strategies to identify ways to grow occupancy and RevPAR and increased market share.
- Suggested innovative marketing ideas and developed deployment strategies to continue to grow the market share.
- Managed the development of a strategic account plan for the demand generators in the market.
Night Auditor & Accounting Manager
Courtyard by Marriott | PM GROUP
03.2017 - 04.2021
- Prepared daily detailed reports which include account receivables and revenue balances.
- Audit daily transaction to identify any discrepancies.
- Inspect account books and accounting systems for efficiency, effectiveness, and use of accepted accounting procedures to record transactions.
- Keep automated and manual records of room availability and guests' accounts.
- Perform bookkeeping activities, such as balancing accounts and conducting nightly audits.
Education
Master of Arts - Communications
Georgetown University
Washington, DCBachelor of Arts - Mass Communications & Marketing
Towson University
Baltimore, MD12-2018
High School Diploma -
Winston Churchill High School
Potomac, MD06-2014
Skills
- Administration & Management
- Selling Room Blocks - Sales Strategies
- Effective Negotiation
- Customer Service
- Expense Reporting
- Design & Media
- Sales and Marketing
- MARSHA CERTIFIED - FOSSE CERTIFIED & EXPERT
- ONQ PM CERTIFIED - OPERA CERTIFIED
- PEP CERTIFIED - ONQ R&I
- SCRUM MASTER
Systems:
Timeline
Group Sales Coordinator
AC Hotel by Marriott | Hersha Hospitality
10.2024 - 03.2025
Front Office Supervisor
Hampton Inn By Hilton | Hersha Hospitality
04.2023 - 09.2024
Front Office Manager
Homewood Suites By Hilton | Crestline Hotels
11.2022 - 12.2023
Task Force Group Sales Coordinator
Marriott | Remington Hospitality
04.2020 - 11.2022
Night Auditor & Accounting Manager
Courtyard by Marriott | PM GROUP
03.2017 - 04.2021
Master of Arts - Communications
Georgetown University
Bachelor of Arts - Mass Communications & Marketing
Towson University
High School Diploma -
Winston Churchill High School
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