Jared Samakosky
Santa Barbara,CA
Summary
Motivated and dynamic professional with a progressive career in the cannabis industry. Proven
track record in managing marketing efforts, sales teams, and developing strategic partnerships
with brands and vendors. Seeking to leverage skills and experience in a leadership role.
Overview
6
6
years of professional experience
Work History
Director of Marketing
One Plant
, California
01.2023 - 12.2025
- Architected and executed integrated go-to-market campaigns for product launches, seasonal promotions, and statewide sell-through initiatives.
- Built and managed annual commercial marketing calendar, balancing trade promotions, consumer campaigns, and experiential activations across diverse regional markets.
- Forged and maintained 50+ strategic brand and vendor partnerships, negotiating co-op budgets and joint marketing initiatives to enhance ROI.
- Oversaw consumer engagement programs, including loyalty platform (60k+ members), mobile app, and SMS/MMS communications.
- Executed large-scale field activations and events, driving brand visibility and customer acquisition through targeted holiday campaigns and store anniversaries.
- Managed marketing operations team, including graphic designers, POS material development, merchandising kits, and promotional assets.
- Supervised 8 General Managers, ensuring consistent execution of promotions, brand standards, and staff training.
- Leveraged market insights and regional demographic data to tailor campaigns, maximize engagement, and drive conversion.
- Represented One Plant at industry trade shows and networking events, sourcing innovative brand opportunities and partnership activations.
- Unified marketing execution across California, strengthening brand consistency and elevating revenue in regional retail markets.
- Increased customer engagement through loyalty campaigns and targeted activations, achieving measurable uplift in product sell-through and foot traffic.
General Manager (Goleta)
One Plant
Goleta
12.2020 - 01.2023
- Opened three new locations in 15 months, including Lompoc, Goleta, and Palm Springs, on time and within budget.
- Designed retail layouts, in-store merchandising, and brand displays, optimizing customer experience and conversion.
- Built strategic relationships with vendors and distributors, negotiating promotions, exclusive product placements, and co-op marketing support.
- Managed COGS, purchasing, and promotional budgets, delivering measurable ROI on campaigns.
- Designed retail layouts, in-store merchandising, and brand displays, optimizing customer experience and conversion.
- Maintained labor costs at 6-8% of revenue, achieving triple-digit annual gross revenue growth.
- Managed COGS, purchasing, and promotional budgets, delivering measurable ROI on campaigns.
- Co-developed SOPs and operational guidelines in partnership with VP of Operations.
- Co-developed SOPs and operational guidelines in partnership with VP of Operations.
Assistant General Manager
Coastal Dispensary
Santa Barbara, CA
07.2019 - 10.2020
- Oversaw daily operations and KPI reporting (sales, labor, profit margins, units per transaction) for executive leadership, providing insights for informed decision-making.
- Maintained labor costs at 7-8% of revenue while supporting high-volume sales, ensuring operational efficiency.
- Led staff training and development, optimizing sales performance and customer experience.
- Assisted in opening a second location, including staff hiring, training, and operational setup.
- Managed vendor relations and promotional programs to enhance brand presence and drive customer engagement in-store.
- Implemented store-wide SOPs and compliance procedures aligned with state/city regulations.
Education
Associate of Arts -
Santa Barbara City College
Santa Barbara, CA05.2009
Skills
- Go-to-market strategy
- Channel marketing
- Digital marketing
- Experiential marketing
- CRM & Loyalty Platforms
- Consumer loyalty
- Budget & Promotional Planning
- Performance tracking
- KPI Reporting
- POS Analytics & Reporting
- Vendor negotiation
- Multi-Location Operations Leadership
- Team collaboration
- METRC Compliant
Timeline
Director of Marketing
One Plant
01.2023 - 12.2025
General Manager (Goleta)
One Plant
12.2020 - 01.2023
Assistant General Manager
Coastal Dispensary
07.2019 - 10.2020
Associate of Arts -
Santa Barbara City College