Jarod May
Carmel,IN
Summary
Strategic and results-driven growth marketing leader with a proven track record of driving multi-channel performance across Healthcare, Consumer, EdTech and digital-first industries. Currently serving as Director of Growth Marketing at Reveal Dental Partners, overseeing integrated campaigns across Digital and Offline channels to deliver measurable revenue growth and strong ROAS. Skilled in marketing analytics, automation, and attribution modeling, with deep expertise in scaling performance-driven strategies for multi-location organizations and complex funnels. Experienced in leading cross-functional teams, standardizing processes, and unlocking scalability for high-growth environments. Entrepreneurial mindset with demonstrated success as a co-founder, consultant, and team builder, committed to maximizing customer engagement and long-term brand value.
Overview
10
10
years of professional experience
Work History
Director of Growth Marketing
Reveal Dental Partners
Remote
04.2025 - Current
- Directed growth marketing strategy for all brands and locations, new or M&A
- Managed multi-channel campaigns such as Search, Social, TV, and Direct Mail to meet revenue targets.
- Implemented marketing standardization and automation via HubSpot launch to enhance scalability across expanding portfolio.
- Oversaw reporting processes to track performance and optimize return on advertising spend (ROAS).
- Launched Call Center to improve conversion rate and unlock additional funnels
- Developed Multi-Touch Attribution model
Co-Founder
JAM Digital Consulting
Remote
05.2022 - Current
- Manage ad buying, creative production, SEO initiatives, analytics, CRM, and email/SMS campaigns for diverse clients.
- Formulate digital marketing strategies that elevate client engagement and brand recognition.
- Execute market research to shape service offerings and strengthen competitive stance.
- Recruit and train staff while overseeing performance assessments.
- Design and update corporate website, marketing collateral, and social media presence.
- Streamline business processes during transitions to ensure scalability and profitability.
Director of Growth Marketing
Britely Dentures + Implants Studio
Indianapolis, IN
05.2023 - 04.2025
- Acquired by Reveal Dental Partners in April 2025
- Directed growth marketing initiatives across Paid Search, Paid Social, CTV, and Direct Mail channels.
- Built full-funnel reporting and attribution models to enhance decision-making and ROI tracking.
- Scaled lead generation and bookings while achieving profitability targets in long lead-cycle environment.
- Identified opportunities for improvement in operational performance metrics to boost efficiency.
- Oversaw integration of emerging channels to optimize overall marketing strategy.
- Established benchmarks for performance metrics to drive continuous improvement efforts.
- Analyzed market trends to inform strategic initiatives and resource allocation.
Lead Growth Marketer
SV Academy
Remote
11.2021 - 04.2023
- Scaled new student enrollment ~100% YoY
- Established budgets and forecasted performance metrics for diverse acquisition channels.
- Collaborated with cross-functional teams to launch innovative marketing campaigns.
- Conducted competitor analysis to enhance strategic positioning and messaging.
- Created content for digital channels, aligning with overall marketing objectives.
- Managed ad spend across platforms including Google, Meta, TikTok, LinkedIn, and Bing.
- Led company-wide analysis and reporting on performance metrics to drive improvements.
Paid Marketing Lead
Curated
San Francisco, California
12.2019 - 09.2021
- Acquired by Flip, after CapitalG investment
- Managed marketing budget allocation and forecasting for eight departments.
- Led ad buying initiatives and marketing data analysis, enhancing conversion metrics through A/B testing.
- Contributed innovative solutions to elevate team performance and achieve better outcomes.
Chief of Staff, Sr. Programmatic Manager
TechStyle Fashion Group
El Segundo, California
05.2017 - 12.2019
- Managed annual budgets exceeding $200M, achieving 90% year-over-year growth in spend.
- Developed data-driven attribution models to quantify full-funnel marketing impact.
- Led project management and communications across 12 countries and 5 brands.
- Coordinated cross-functional teams to align strategic initiatives with operational goals.
- Created comprehensive project plans for high-priority organizational objectives.
- Facilitated executive meetings to enhance communication and streamline decision-making processes.
- Cultivated internal communications, promoting collaboration across departments.
Assistant Media Planner/Social Media Intern
Razorfish
Seattle, Washington
06.2016 - 08.2016
- Conducted quantitative analysis to enhance media spending for Nike, Target, and Acura digital campaigns.
- Evaluated new Influencers/Partners across multiple social platforms to identify partnership prospects.
- Oversaw and executed social media efforts for Phillips 66, 76, and Conoco on Facebook, Twitter, Twitter, Snapchat, and Instagram.
Education
Full Stack Coding Program - Fu Foundation School of Engineering & Applied Sci.
Columbia University
New York, NY01.2022
Economics, Environmental Studies - Bachelor of Arts, Cum Laude
Colgate University
Hamilton, NY05-2017
Skills
- Growth marketing and multi-channel campaigns
- Performance analysis and budget management
- Data-driven strategies and market forecasting
- Customer relationship management and brand integration
- Advertising analytics and process automation
- Performance management and staff development
- Strategic goal setting and market analysis
- AI-enabled marketing automation strategy and setup
Timeline
Director of Growth Marketing
Reveal Dental Partners
04.2025 - Current
Director of Growth Marketing
Britely Dentures + Implants Studio
05.2023 - 04.2025
Co-Founder
JAM Digital Consulting
05.2022 - Current
Lead Growth Marketer
SV Academy
11.2021 - 04.2023
Paid Marketing Lead
Curated
12.2019 - 09.2021
Chief of Staff, Sr. Programmatic Manager
TechStyle Fashion Group
05.2017 - 12.2019
Assistant Media Planner/Social Media Intern
Razorfish
06.2016 - 08.2016
Full Stack Coding Program - Fu Foundation School of Engineering & Applied Sci.
Columbia University
Economics, Environmental Studies - Bachelor of Arts, Cum Laude
Colgate University