Tori Murray
Somers,NY
Summary
Results-oriented Growth Marketing Director with over 13 years of experience in driving user acquisition, engagement, and revenue growth for consumer brands, SaaS, and tech companies. Proven track record of developing and executing data-driven marketing strategies, optimizing conversion rates, and leading high-performing teams. Adept at leveraging digital marketing, content marketing, SEO, PPC, and CRM tools to achieve ambitious business goals.
Overview
13
13
years of professional experience
Work History
Director of Growth Marketing
Justworks
New York, NY
04.2018 - Current
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
- Worked closely with organizational leadership and board of directors to guide operational strategy.
- Established a culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas.
- Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.
- Monitored and coordinated workflows to optimize resources.
- Monitored office workflow and administrative processes to keep operations running smoothly.
- Strengthened internal controls by reviewing existing policies and procedures, ensuring compliance with regulatory requirements.
- Improved project efficiency with strategic planning, resource allocation, and time management practices.
- Facilitated cross-functional collaboration for improved decision-making processes within the organization.
Senior Manager, Integrated Marketing
Justworks
12.2019 - 04.2022
Manager, Marketing Programs
Justworks
04.2018 - 12.2019
- Defines, implements, and executes omni-channel marketing campaigns and strategies aimed at acquiring high-value, qualified prospects to support new customer acquisition; responsible for driving $9M+ ARR in Fiscal Year 2019, +80% increase YoY
- Manages a team of six channel marketers and owns several inbound demand channels including paid social, SEM, programmatic display, email, events, offline, and web
- Owns relationship with digital performance agency and directed campaign optimizations resulting in +40% decrease in CPL in Fiscal Year 2019
Senior Manager, Customer Acquisition
Time Inc.
New York, NY
05.2011 - 04.2018
- Developed, lead strategy, and planning for omni-channel acquisition marketing programs for several brands including Sports Illustrated, InStyle, and Southern Living
- Delivered against aggressive goals for subscriber acquisition, revenue production, lead generation, and churn rate optimization, through successful management of a $14M marketing budget
- Lead a team of three direct reports, managed external agency and vendor relationships, including paid media buying and planning and oversight of all digital creative assets to ensure consistent messaging and brand voice across all channels
Education
Bachelor of Arts - American Studies & Writing
Providence College
Providence, RI2010
The Rome Study Center of Richmond
Rome, ItalySkills
- Growth Strategy & Execution
- Data-Driven Marketing
- Digital Marketing Campaigns
- Conversion Rate Optimization (CRO)
- Customer Acquisition & Retention
- Performance Marketing (PPC, Social Media, Programmatic Display)
- Marketing Analytics & A/B Testing
- Team Leadership & Development
- Budget Management & ROI Optimization
Timeline
Senior Manager, Integrated Marketing
Justworks
12.2019 - 04.2022
Director of Growth Marketing
Justworks
04.2018 - Current
Manager, Marketing Programs
Justworks
04.2018 - 12.2019
Senior Manager, Customer Acquisition
Time Inc.
05.2011 - 04.2018
Bachelor of Arts - American Studies & Writing
Providence College
The Rome Study Center of Richmond