Jarred G. Hopkins
Atlanta,GA
Summary
Results-driven corporate communications specialist with expertise in public and media relations and stakeholder engagement. Develops and implements press strategies that elevate brand positioning while cultivating interdepartmental collaboration. Excels in narrative creation, crisis management, and community engagement, enhancing corporate image and brand awareness through impactful initiatives.
Overview
13
13
years of professional experience
Work History
Manager, Public Relations & Grassroots
CHURCH'S TEXAS CHICKEN
Atlanta, Georgia
01.2025 - 01.2026
- Spearheaded PR efforts for the “Church’s Vs. Everybody” campaign, elevating brand visibility through collaborations with hip-hop icons Juvenile and Mannie Fresh.
- Spearheaded PR efforts for the “Church’s Vs. Everybody” campaign featuring hip-hop icons Juvenile and Mannie Fresh.
- Led PR and creative strategy for a branded music video collaboration with Project Pat and influencer Lil Lucky, overseeing concept development and messaging.
- Directed PR initiatives for enhancing executive visibility, franchisee storytelling, and managing brand reputation.
- Managed external PR agencies and creative partners, overseeing scopes of work, timelines, and performance against KPIs.
Manager, Corporate Communications
PORSCHE CARS NORTH AMERICA, INC.
Atlanta, Georgia
01.2023 - 01.2025
- Managed PR communications for Experience Centers in Atlanta and Los Angeles, securing top press coverage.
- Drafted press releases, reactive statements, Q&As, talking points, and social posts for PCNA Executive Committee.
- Coordinated and executed PCNA’s Corporate Social Responsibility initiatives, enhancing community engagement.
- Established and nurtured relationships with top-tier business and finance outlets, facilitating strategic story placements.
- Collaborated across multiple departments to align messaging and accuracy for the external audience.
Manager, Corporate Communications
THE ORCHARD (SONY MUSIC)
New York, New York
01.2020 - 01.2023
- Developed and led global press strategy for entire organization and sub-brand across 45 offices.
- Partnered with brands and offices to develop and execute tailored press campaigns that supported key business initiatives.
- Partnered with brands and offices to proactively create customized press campaigns for business initiatives.
- Crafted press release for The Orchard’s partnership with Rimas Entertainment, highlighting featured artists including Bad Bunny to maximize visibility.
- Wrote press release announcing The Orchard’s partnership with Rimas Entertainment with featured artists including Bad Bunny.
- Oversaw corporate speaking engagements, editorial awards, and coordinated press announcement schedule to enhance media presence.
- Drafted materials such as press releases, speaking points, quotes, statements, and internal onboarding messaging.
Public Relations Manager
APOLLO THEATER
New York, New York
01.2016 - 01.2020
- Produced high-level press campaigns that led to sold out shows for Africa Now, Apollo Spring Gala, and Soundtrack ‘63. Developed key media and influencer relationships for brand activations like Apollo’s GRAMMYs Luncheon 2018.
- Collaborated with key stakeholders to shape press narratives for the theater.
- Established brand activation opportunities through sponsorships with the GRAMMYs, Coca-Cola, Afropunk, and Spotify; coordinated creative, planning, and logistics for influencer events including Apollo in the UK and Breakin' Convention launch.
- Worked closely with key stakeholders to drive successful long-term press narratives and placements for the theater.
- Led orchestration of Black Panther event and panel featuring Lupita Nyong’o, Chadwick Boseman, and Ta-Nehisi Coates.
Corporate Affairs & Regional PR Coordinator
HBO (HOME BOX OFFICE INC.)
New York, New York
01.2015 - 01.2016
- Produced pre-premiere screenings nationally for HBO’s entire programming roster including Game of Thrones and Veep.
- Developed key local press connections to secure coverage for promotional screenings. and coverage for local invite-only promotional screenings.
- Strategized and managed event creative and production for promotional screenings, ensuring seamless execution and impactful audience engagement.
- Served as liaison for network talent from conception and planning through fulfillment of the event.
Media Relations Coordinator
OWN (OPRAH WINFREY NETWORK)
Los Angeles, California
01.2013 - 01.2015
- Secured press coverage for Kym Whitley, star of Raising Whitley, on major outlets including Huffington Post Live, enhancing visibility.
- Managed logistics for press event and premiere screening for Tyler Perry’s If Loving You Is Wrong.
- Coordinated logistics for press event and premiere screening of Tyler Perry’s If Loving You Is Wrong, ensuring smooth execution.
- Drafted press releases and social media copy for series including Deion’s Family Playbook and For Better or Worse, contributing to audience engagement.
Education
Bachelor of Journalism - Strategic Communication, Design
University of Missouri
Columbia, Missouri01-2012
Skills
- Project management
- Strategic planning
- Brand strategy
- Problem-solving
- Data analysis
- Decision-making
- Time management
- Task delegation
- Team leadership
- Team collaboration
- Relationship building
- Customer service
- Communication skills
- Goal setting
- Media relations
ADDITIONAL EXPERIENCE
SUE PROCKO PUBLIC RELATIONS, Los Angeles, California, Social Media / PR Coordinator, 2012-2013. Served as point person on PR initiatives for titles such as Syfy Channel’s Collision Earth and The Trouble with Bliss. Organized press junkets for DVD releases for clients such as Anchor Bay Entertainment and The Weinstein Company. Drafted branded materials such as press releases, talking points, copy, and social media language.
Timeline
Manager, Public Relations & Grassroots
CHURCH'S TEXAS CHICKEN
01.2025 - 01.2026
Manager, Corporate Communications
PORSCHE CARS NORTH AMERICA, INC.
01.2023 - 01.2025
Manager, Corporate Communications
THE ORCHARD (SONY MUSIC)
01.2020 - 01.2023
Public Relations Manager
APOLLO THEATER
01.2016 - 01.2020
Corporate Affairs & Regional PR Coordinator
HBO (HOME BOX OFFICE INC.)
01.2015 - 01.2016
Media Relations Coordinator
OWN (OPRAH WINFREY NETWORK)
01.2013 - 01.2015
Bachelor of Journalism - Strategic Communication, Design
University of Missouri