Jasai Munford Lee
City of Orange
Summary
Driven and creative Business Administration student with a strong background in digital media, entrepreneurship, and brand development. Founder of a streetwear brand with hands-on experience in product launches, marketing strategy, and audience engagement. Proven ability to grow and engage large online audiences, generating over 15 million views and 28,000+ followers on TikTok. Skilled in content creation, customer engagement, and strategic thinking, with a passion for building impactful brands and communities.
Overview
2
2
years of professional experience
Work History
Retail Associate
Target
East Hanover, NJ
12.2024 - 08.2025
- Delivered excellent customer service by assisting guests with purchases and product inquiries
- Operated cash register and handled transactions efficiently and accurately
- Managed Mobile Order Pickup, ensuring timely and organized order fulfillment
- Maintained clean, organized, and fully stocked sales floor across multiple departments
- Cross-trained in various store roles, demonstrating adaptability and strong teamwork
- Strengthened communication and problem-solving skills in a fast-paced environment
Founder & Brand Owner
STARZ Brand
East Orange, NJ
01.2024 - Current
- Founded and developed a streetwear brand centered on resilience and personal growth
- Planned and executed product launches, including design, marketing, and distribution
- Built brand identity and online presence through strategic social media marketing
- Managed branding, promotion, and customer engagement independently
- Demonstrated leadership, creativity, and business strategy in a competitive market
Education
Bachelor of Business Administration - Business Administration
Clark Atlanta University
Atlanta, GA2029
Skills
- Social Media Marketing & Content Strategy
- Brand Development & Entrepreneurship
- Customer Service & Communication
- Leadership & Team Collaboration
- Problem-Solving & Adaptability
- Time Management & Organization
Timeline
Retail Associate
Target
12.2024 - 08.2025
Founder & Brand Owner
STARZ Brand
01.2024 - Current
Bachelor of Business Administration - Business Administration
Clark Atlanta University
DIGITAL MEDIA & CONTENT CREATION
- Grew TikTok platform to 28,000+ followers and 15+ million views in one year
- Created engaging, viral content aligned with trends and audience interests
- Developed skills in audience analytics, content strategy, and brand positioning
- Consistently produced high-performing content with strong engagement