Jaslyn Rose
Buda,TX
Summary
Accomplished higher education and digital operations executive with 10+ years of experience leading statewide advising platforms, digital products, and data-driven initiatives at the intersection of product, program, and performance operations. Proven ability to improve customer outcomes, operational efficiencies, and team performance across systems such as ApplyTexas, ADVi, Texas OnCourse, and My Texas Future. Recognized for leading cross-functional teams, aligning technology with strategic goals, and delivering measurable impact at scale. Expertise spans product performance, service design, stakeholder engagement, and process optimization. Currently advancing technical expertise through a Professional Certificate in Full Stack Software Development (UT Austin, McCombs/Great Learning) to strengthen digital product leadership with hands-on coding, backend, and cloud deployment skills.
Overview
15
15
years of professional experience
Work History
Senior Director, Learning Operations & Delivery
Texas Higher Education Coordinating Board (THECB)
01.2021 - Current
- Provide executive oversight for statewide advising systems including ApplyTexas, ADVi chatbot, My Texas Future, and Texas OnCourse, serving millions of Texas students annually.
- Lead 20+ cross-functional staff (SMEs, designers, PMs, contractors), improving retention by 87% through redesigned talent systems.
- Generate $1.3M in external partnerships/revenue with TEA, TWC, Texas Tech, and others to scale advising impact.
- Drive data-informed product enhancements via platform analytics, stakeholder feedback, and customer experience metrics.
- Optimize technology integrations (Salesforce, Smartsheet, Canvas LMS, WordPress), ensuring compliance, accessibility, and performance.
- Serve as strategic advisor to Assistant Commissioner, translating agency-wide goals into measurable KPIs, budgets, and operations plans.
Various Leadership Roles (Director → Program Coordinator)
University of Texas at Austin
01.2016 - 01.2021
- Founding team member for Texas OnCourse, a competency-based advising platform adopted by 12,000+ educators statewide.
- Led strategic planning, project and product roads, and content curation for 29+ professional learning modules, assessments, and digital toolkits.
- Secured $1.3M+ in partnership funding while aligning with institutional and state priorities.
- Leveraged analytics and educator feedback to iterate product development and measure engagement outcomes.
- Managed technology-enabled learning experiences; introduced standards for evaluation, reporting, and continuous improvement.
- Built and scaled partnerships with K–12 districts, higher ed institutions, nonprofits, and employers to strengthen statewide advising outcomes.
District College & Career Coordinator
Richardson ISD
01.2012 - 01.2015
- Spearheaded district-wide implementation of college & career readiness aligned with House Bill 5.
- Trained 100 counselors on advising practices and introduced Naviance, Princeton Review, and Kaplan programming.
- Coordinated large-scale events: Career Days, Job Fairs, College Fairs, Essay Workshops.
College Adviser
College Advising Corps, Texas A&M University
01.2011 - 01.2012
- Delivered advising to 5,000+ students, increasing enrollment for underrepresented students by 50%+.
- Supported submission of 1,300+ college applications and hosted large-scale financial aid & admissions workshops.
Education
Professional Certificate - Full Stack Software Development
UT Austin, McCombs
Austin, TX09.2025
BBA - Finance
Texas A&M University
College Station, TX08.2011
Skills
- Strategic Planning & Execution
- Customer Experience & Outcomes
- Product & Program Management
- Data-Driven Decision Making
- Technology Integration (Salesforce, Smartsheet, LMS, WordPress)
- Budget & Contract Oversight
- Equity & Student Success Initiatives
- Cross-Functional Team Leadership
- Full Stack Development (HTML, CSS, JavaScript, React, NodeJS, SQL, MongoDB, ExpressJS)
- Stakeholder relations
Timeline
Senior Director, Learning Operations & Delivery
Texas Higher Education Coordinating Board (THECB)
01.2021 - Current
Various Leadership Roles (Director → Program Coordinator)
University of Texas at Austin
01.2016 - 01.2021
District College & Career Coordinator
Richardson ISD
01.2012 - 01.2015
College Adviser
College Advising Corps, Texas A&M University
01.2011 - 01.2012
Professional Certificate - Full Stack Software Development
UT Austin, McCombs
BBA - Finance
Texas A&M University
Thought Leader
Speaker/Panelist – National College Advising Corps Innovation Summit (DC), National College Access Network (Pittsburgh), Career & Technical Association of TX, Texas Workforce Commission Pre-Conference, and multiple regional education summits.
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