Jasmine Brown
Sunnyvale,United States
Summary
Sales Enablement Manager with expertise in developing impactful sales playbooks and everboarding programs. Enhanced engagement through tailored templates, streamlining BDR processes to improve conversion rates. Mentored teams, leading to multiple promotions and fostering alignment across Sales, Marketing, and RevOps. Proven ability to translate marketing initiatives into actionable sales materials that drive performance and pipeline growth.
Overview
4
4
years of professional experience
Work History
Marketing Operations and Business Development Manager
ServiceChannel
Sunnyvale, United States
2023.10 - Current
- Oversaw enterprise account sales, driving $2M in pipeline growth through strategic outreach and relationship-building.
- Aligned sales strategy with marketing initiatives to improve campaign effectiveness and messaging uniformity, increasing overall conversion rates by 10%.
- Leveraged customer insights to tailor sales pitches, boosting conversion rates across targeted accounts.
- Mentored 3 struggling BDRs for three months, resulting in the promotion of said representatives.
- Spearheaded the creation of the inbound BDR playbook, resulting in a 15% increase in inbound conversion.
- Leveraged AI to streamline BDR meeting documentation, customer story building, territory planning, and budget allocation which increased BDR activity by 66%.
Senior Sales Development Rep
LiveRamp
2023.02 - 2023.10
- Drove prospecting and qualification of enterprise accounts through multi-channel outreach, consistently exceeding quota.
- Collaborated with Marketing to align campaigns and outbound messaging.
- Analysed funnel data and frontline feedback to enhance ICP definition and lead handoffs.
- Achieved quota consistently through effective outreach.
- Aligned marketing campaigns with sales efforts for better results.
- Improved lead handoff processes using data-driven insights.
Sr. Founding SDR
Wrapify
2022.07 - 2023.02
- Spearheaded collaboration with Marketing to create unified sales messaging, achieving a 15% boost in brand consistency across outbound channels.
- Enhanced customer outreach and presentations using marketing insights, leading to improved engagement with the value proposition.
- Developed sales collateral aligned with marketing campaigns, ensuring consistent branding and messaging.
- Drove cross-departmental initiatives to enhance sales strategies.
- Presented data-driven insights to optimise customer engagement.
- Championed branding efforts to align sales materials with campaigns.
Enterprise Business Development Representative
6sense
2022.02 - 2022.07
- Oversaw enterprise account sales, driving $2M in pipeline growth through strategic outreach and relationship-building.
- Collaborated with Marketing to execute targeted campaigns, enhancing engagement and pipeline generation.
- Aligned sales strategy with marketing initiatives to improve campaign effectiveness.
- Leveraged customer insights to tailor sales pitches, boosting conversion rates across targeted accounts.
- Achieved promotion within 6 months after exceeding quota by 120%.
- Drove significant pipeline growth through strategic outreach.
- Enhanced campaign effectiveness by aligning sales and marketing strategies.
Education
Journalism
Skyline College
San Bruno, CASkills
- Sales Strategy
- Marketing and Sales alignment
- Mentorship
- Pipeline building
- Onboarding
- Collaboration
- Playbook building
- Sales Coaching
- Tools: Highspot, Salesforce, Greenhouse, Lessonly, Kahoot, 6sense, Zoominfo, Seamless, Orum, Nooks, Outreach, Salesloft, Hubspot, Linkedin Sales Navigator, Copilot, Chatgpt, Claude, Clay, Microsoft Suite, Google Suite/Workplace, Vidyard, Loom, Gong, Chorus, Leandata, Zapier, Tableau, Figma, Canva
Timeline
Marketing Operations and Business Development Manager
ServiceChannel
2023.10 - Current
Senior Sales Development Rep
LiveRamp
2023.02 - 2023.10
Sr. Founding SDR
Wrapify
2022.07 - 2023.02
Enterprise Business Development Representative
6sense
2022.02 - 2022.07
Journalism
Skyline College