Summary
Overview
Work History
Education
Skills
Timeline
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Jasmine Frazier

Jasmine Frazier

New York

Summary

Versatile marketing professional with over 10 years of experience across brand strategy, media, and content marketing, and 3 years of focused experience managing affiliate partnerships. Skilled in leading performance-driven affiliate programs, building strategic publisher relationships, and delivering impactful campaign results through data analysis and cross-channel coordination.

Overview

14
14
years of professional experience

Work History

Affiliate Marketing Manager – Editorial & Media Pa

Spark Partnerships
03.2025 - Current
  • Manage day-to-day operations of affiliate programs, including recruitment, onboarding, activation, and ongoing optimization
  • Build and maintain strong affiliate relationships to secure added-value placements and increase program reach
  • Analyze performance data and KPIs to recommend improvements and inform strategic shifts
  • Coordinate marketing materials (banners, text links, emails) to align with content calendars and seasonal promotions
  • Lead communication efforts with affiliates to ensure clarity on expectations, performance goals, and campaign strategy
  • Manage relationships with affiliates to ensure alignment with marketing goals

Senior Associate Consultant

New Engen
03.2022 - 11.2024
  • Sourced, developed, and nurtured affiliate partnerships to meet client marketing objectives
  • Oversaw operational tasks including onboarding, compliance, recruitment, content updates, newsletters, and text link management
  • Led performance reporting (daily/weekly/monthly), providing actionable insights and optimization recommendations
  • Executed promotion and creative updates aligned with brand content calendars
  • Negotiated paid placements and value-adds to drive affiliate performance and revenue growth
  • Co-hosted client and publisher-facing calls, confidently communicating strategy and performance
  • Secured high-impact coverage through strategic media pitches and influencer collaborations

Head of Marketing

Emu Health
Queens
11.2021 - 03.2022
  • Visited local urgent care centers to meet with managers and promote Emu Health’s services, fostering referral relationships and expanding brand awareness
  • Directed brand strategy and positioning across digital and traditional channels
  • Built strategic partnerships to expand brand presence and reach
  • Conducted market research to guide marketing initiatives and identify growth opportunities

Marketing Brand Ambassador

Freelance
New York
05.2015 - 03.2022
  • Managed on-site event activations as Lead Brand Ambassador, overseeing ambassador teams to ensure smooth execution and brand consistency
  • Increased brand awareness and engagement at events and through social channels
  • Delivered customer-centric experiences while achieving promotional and sales goals
  • Developed and executed marketing campaigns tailored to target audiences
  • Coordinated the distribution of giveaway prizes to event attendees
  • Maintained brand and product knowledge to anticipate questions about products and deliver thoughtful responses

Marketing Manager

Lexington Plastic Surgeons
New York
03.2017 - 04.2019
  • Managed $300K+ monthly marketing budget and optimized spend across channels
  • Developed and reconciled ad placements across radio, print, and television
  • Managed media buying across radio, television, and billboard advertising for both local and national practice locations
  • Led promotions and tracked campaign performance to ensure ROI and lead generation
  • Led end-to-end planning and execution of large-scale convention center events across 6 major markets, overseeing budgets, staffing, and logistics; collaborated with graphic designers on booth design, managed on-site setup and breakdown, and drove high ROI with multiple booked surgeries exceeding marketing spend.

Traffic Continuity Director

CBS Radio
New York
07.2011 - 03.2015
  • Managed end-to-end scheduling and trafficking of radio commercials, including continuity processes, copy instructions, and daily log updates to ensure accurate placement and compliance with FCC guidelines
  • Acted as a key liaison between sales, programming, production, and advertisers, coordinating campaign details, last-minute changes, and ensuring flawless execution of client deliverables
  • Utilized traffic management systems (e.g., WideOrbit, Marketron) to input, monitor, and optimize commercial inventory, while resolving scheduling conflicts, and maximizing ad performance

Education

B.A. - Mass Communications

Shaw University
Raleigh, NC
05.2011

Skills

  • Affiliate Networks (Impact, Rakuten, CJ, ShareASale)
  • Paid Media
  • Reporting & Analysis
  • Influencer Partnerships
  • Negotiation
  • Publisher Recruitment
  • Campaign Optimization
  • PR Pitching
  • Marketing Events
  • Social Media Strategy
  • Affiliate program management
  • Performance analysis
  • Relationship building

Timeline

Affiliate Marketing Manager – Editorial & Media Pa

Spark Partnerships
03.2025 - Current

Senior Associate Consultant

New Engen
03.2022 - 11.2024

Head of Marketing

Emu Health
11.2021 - 03.2022

Marketing Manager

Lexington Plastic Surgeons
03.2017 - 04.2019

Marketing Brand Ambassador

Freelance
05.2015 - 03.2022

Traffic Continuity Director

CBS Radio
07.2011 - 03.2015

B.A. - Mass Communications

Shaw University

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