Jasmine Hill
Hyattsville,MD
Summary
Dynamic Brand Activation Manager with over 10 years of experience in driving experiential marketing, executing high-impact events, and cultivating strategic partnerships. Proven expertise in specialized task execution and strategic implementation, consistently delivering results that exceed expectations. Strong problem solving skills optimize operational processes and enhance overall efficiency. A history of fostering team collaboration ensures successful project outcomes and achievement of organizational goals.
Overview
2026
2026
years of professional experience
Work History
Event Manager | Experiential Specialist | Marketing Project Lead
Freelance Experiential Marketing & Events Specialist
07.2013 - Current
- Directed strategy and execution of immersive brand experiences and large-scale events for clients including NBA 2K, Disney, Tito’s, and Walmart.
- Managed all phases of event production from concept through post-event analysis, ensuring brand alignment, flawless execution, and measurable results.
- Collaborated with cross-functional teams and secured vendor partnerships to deliver integrated marketing activations and seamless logistics.
- Efficiently managed budgets and resources in fast-paced environments, consistently driving strong brand engagement.
Experiential Specialist
Molson Coors
- Led product sampling and event activations on- and off-premise, ensuring timely logistics, inventory control, and product delivery.
- Partnered with venue staff to deliver seamless brand experiences, increasing product awareness and boosting sales.
Field Market Manager
Never Too Hungover
- Spearheaded market development and brand activation across Houston and surrounding areas by partnering strategically with distributors and retail accounts.
- Increased territory sales by 18% through targeted tastings and product placement designed to boost brand visibility and consumer engagement.
- Managed project budgets, timelines, and resources, ensuring smooth execution of marketing initiatives from start to finish.
Sponsorship Management Team
Live Nation
- Supervised sponsor relationships to ensure contract fulfillment and maximize sponsor satisfaction at concerts and events.
- Coordinated with marketing, production, and sales teams to activate sponsor branding and on-site presence, ensuring alignment with brand objectives.
Community Liaison
Firefly Children Family Alliance
08.2020 - 03.2025
- Provided personalized support and resource navigation for families, building trust and fostering community connections.
- Collaborated with local service providers to improve family stability and long-term well-being.
- Utilized motivational interviewing to empower parents, supporting goal setting and sustainable change.
Founder & Executive Director
Indy Plants on Plates
07.2019 - Current
- Founded organization delivering nutrition education and wellness programming to underserved urban communities.
- Developed curriculum impacting 100+ students, increasing knowledge and adoption of healthy eating habits.
- Built strategic partnerships with schools and community organizations to expand program reach and impact.
- Created and managed digital content and social media, growing online engagement by 100% and reaching 200+ monthly users.
Marketing Specialist & Peer Recovery Coach
Minority Recovery Collective Inc.
01.2022 - 01.2023
- Designed and implemented marketing campaigns and digital content to promote recovery services and wellness initiatives.
- Facilitated recovery support groups and fostered community partnerships aligned with brand values of inclusivity and education.
Assistant Store Manager
Sam’s Club
05.2013 - 10.2016
- Led and coached a team of 30+ sales associates to achieve operational goals and exceptional customer service.
- Improved inventory accuracy and reduced shrinkage by 12%, contributing to cost savings.
- Managed merchandising, staffing, and customer service initiatives to enhance store performance.
Legal Assistant
United States Department of Justice
12.2007 - 05.2013
- Supported attorneys with case management, legal research, trial preparation, and administrative tasks.
- Organized case files and materials ensuring readiness for court proceedings.
Education
B.A. - Telecommunication: Radio, Television, and Film
Texas Southern University
Houston, TX05.2013
Skills
- Brand Activation & Experiential Marketing
- Event Strategy & Execution
- Team Leadership & Development
- Strategic Partnership Building
- Budget Management & ROI Analysis
- Logistics & Inventory Control
- Consumer Engagement & Sampling
- Integrated Marketing Campaigns
- MS Office
- Salesforce
- Adobe Creative Suite
- Final Cut Pro
- Canva
- SEO
- Slack
- Customer relations
- Analytical thinking
- Quality assurance
Professional Highlights
- Delivered 18% sales growth through targeted experiential activations and strategic product placement across multiple territories.
- Managed large-scale events and brand activations for Fortune 500 clients with budgets exceeding $X, leading teams of 20+ associates and vendors.
- Developed integrated marketing strategies leveraging digital content, influencer partnerships, and trend insights to boost consumer engagement and brand loyalty.
- Built and maintained strategic partnerships with distributors, retailers, venues, and community organizations to maximize brand reach.
- Directed seamless event logistics, inventory control, and on-site execution ensuring high-quality brand experiences and compliance with KPIs.
Timeline
Marketing Specialist & Peer Recovery Coach
Minority Recovery Collective Inc.
01.2022 - 01.2023
Community Liaison
Firefly Children Family Alliance
08.2020 - 03.2025
Founder & Executive Director
Indy Plants on Plates
07.2019 - Current
Event Manager | Experiential Specialist | Marketing Project Lead
Freelance Experiential Marketing & Events Specialist
07.2013 - Current
Assistant Store Manager
Sam’s Club
05.2013 - 10.2016
Legal Assistant
United States Department of Justice
12.2007 - 05.2013
Experiential Specialist
Molson Coors
Field Market Manager
Never Too Hungover
Sponsorship Management Team
Live Nation
B.A. - Telecommunication: Radio, Television, and Film
Texas Southern University