Jasmine Martins
New York,NY
Summary
Dynamic and results-driven professional with over 8 years of experience in the experiential marketing industry, specializing in event management across on- and off-premise activations, as well as large-scale events. Skilled in building immersive consumer experiences, leading high-performing teams, and managing budgets while exceeding client expectations. Adept at tracking KPIs, developing strategic initiatives, and delivering exceptional brand activations that drive consumer engagement and brand loyalty.
Overview
8
8
years of professional experience
Work History
New York Regional Sampling Manager
TEAM Enterprises
New York, NY
09.2022 - Current
- Oversee on- and off-premise events across the Metro New York and Long Island markets, ensuring seamless execution of regional operations and delivering exceptional brand activations
- Manage high-profile events, including the New York Wine and Food Fest, Bacardi Rum Room, Grey Goose Patio, and Bombay Sparkling Citrus Tier 1 activations
- Track KPIs for over 500 annual events, analyzing performance metrics to optimize event execution and exceed client expectations
- Develop and maintain event budgets, ensuring financial accountability while aligning with brand goals and strategies
- Manage a roster of 250 Promotional Specialists (PS), providing leadership, guidance, and support to ensure top-tier performance
- Implement clear communication protocols to improve team collaboration and ensure prompt resolution of event needs
Brand Ambassador
MKTG
New York, NY
01.2021 - 09.2022
- Represented Diageo brands at on- and off-premise events across the Metro New York area, delivering exceptional brand experiences and driving product trial
- Collaborated with event teams to ensure flawless execution of activations, targeting key consumer demographics and aligning with client objectives
- Engaged with consumers in-depth to build brand awareness and foster loyalty for Diageo products
- Developed deep product knowledge across Diageo's spirits portfolio to enhance storytelling and consumer interaction
- Assisted in managing event logistics, ensuring the timely setup, smooth operations, and the breakdown of activation materials
- Provided detailed post-event feedback to improve future activations and align strategies with consumer insights
Area Lead/Promotional Specialist
TEAM Enterprises
New York, NY
12.2016 - 09.2022
- Represented Bacardi portfolio brands at on- and off-premise events, delivering engaging brand experiences and driving product trial
- Collaborated with the Regional Sampling Manager (RSM) to ensure smooth event operations across the Long Island area
- Supported event logistics by handling storage inventory and managing kit distribution and returns
- Actively engaged with consumers to build brand awareness, aligning with Bacardi's marketing goals and objectives
- Provided feedback after events, assisting in refining strategies and improving future activations
Assistant Property Manager
Genesis Realty
New York, NY
03.2020 - 09.2021
- Managed a portfolio of 25 residential buildings, overseeing day-to-day property operations and tenant relations
- Supervised a team of 15 supers, ensuring timely maintenance and repairs across all buildings
- Coordinated lease renewals, tenant move-ins, and move-outs, ensuring all administrative tasks were completed accurately and on time
- Handled tenant complaints and resolved issues promptly to maintain tenant satisfaction and retention
- Managed property budgets, tracked expenses, and ensured that properties operated within financial parameters
- Assisted with property marketing, including preparing rental units for leasing and managing showings
- Maintained up-to-date records for each property, ensuring compliance with safety and legal requirements
- Collaborated with vendors to schedule and oversee regular maintenance, repairs, and upgrades to enhance property value
Education
Bachelor of Arts - Fashion Design
Art Institute of NY
New York, NY06-2016
Skills
- Event Management & Execution
- Team Leadership & Development
- Budget Management & KPI Tracking
- Client Relationship Management
- Communication & Collaboration
- Building Immersive Consumer Experiences
- Experiential Marketing Expertise
- Regional Operations Management
- Property Management & Tenant Relations
- Inventory Management & Logistics
- Vendor Relationship Management
- Brand Activation & Consumer Engagement
- Strategic Planning & Execution
- Conflict Resolution & Problem Solving
Timeline
New York Regional Sampling Manager
TEAM Enterprises
09.2022 - Current
Brand Ambassador
MKTG
01.2021 - 09.2022
Assistant Property Manager
Genesis Realty
03.2020 - 09.2021
Area Lead/Promotional Specialist
TEAM Enterprises
12.2016 - 09.2022
Bachelor of Arts - Fashion Design
Art Institute of NY