Jasmine Ramirez
San Diego,USA
Summary
Dynamic PR & Digital Communications Consultant with a proven track record at CBS 8, enhancing brand visibility through strategic campaign planning and compelling storytelling. Expert in crisis management and SEO, I successfully increased engagement and audience growth, driving impactful results in diverse sectors. Proficient in analytics and adept at stakeholder engagement.
Overview
10
10
years of professional experience
Work History
PR & Digital Communications Consultant
Freelance
, Remote
05.2016 - Current
- Formulated brand voice and public relations campaigns, boosting organic web traffic by 25%.
- Produced SEO-focused content and thought leadership pieces across health, technology, real estate, and finance sectors.
- Advised international clients on media relations strategies, social media engagement, and audience growth initiatives.
Multimedia & Digital Strategist
CBS 8
San Diego, CA
03.2022 - 03.2025
- Developed multi-platform communications strategy that reached over 3 million people, boosting engagement and brand awareness.
- Increased Instagram following by 20% through targeted content creation and compelling storytelling.
- Directed crisis communications during high-profile events, ensuring timely and accurate messaging.
- Managed cross-functional campaigns involving internal teams and external partners, including nonprofits and government agencies.
- Secured and conducted interviews with exclusive sources, achieving significant media placements under tight deadlines.
Reporter & Social Media Producer
KOLD 13 & ABC 17
Tucson, AZ
05.2018 - 03.2022
- Translated complex state policies into accessible public communications.
- Produced and anchored weekend primetime broadcasts, increasing social media and website engagement by 24%.
- Collaborated with stakeholders to ensure cohesive messaging and enhance community impact.
- Researched and wrote engaging news articles for broadcast and online platforms.
- Edited video footage and audio segments for live news reporting.
Education
B.A. - Journalism
University of Missouri
Columbia, MO05.2018
Skills
- Crisis management and reputation
- Strategic campaign planning
- Brand storytelling
- Social media strategy
- Stakeholder engagement
- SEO and analytics
- AP style proficiency
- Google Analytics expertise
- Adobe Premiere Pro proficiency
- Edius expertise
- CapCut experience
- Excel proficiency
- Press release writing
Accomplishments
3x Emmy-Nominated Journalist
Timeline
Multimedia & Digital Strategist
CBS 8
03.2022 - 03.2025
Reporter & Social Media Producer
KOLD 13 & ABC 17
05.2018 - 03.2022
PR & Digital Communications Consultant
Freelance
05.2016 - Current
B.A. - Journalism
University of Missouri