Jasninder Singh

Strategic UX Consultant to startups and family enterprises while selectively interviewing, Fortune 500 partners, FinTech, Banking. AI Startups and other companies with great opportunity

• Led design for 4+ independent ventures – Architected AI-driven booking systems for luxury transport (Figma + Midjourney integration), reducing operational friction 38% in prototypes.
• Developed 2 SaaS MVPs (copyright pending) – Leveraged generative AI to automate UI generation from user requirements, slashing prototyping cycles 65%.
• Dedicated 120+ hours to advanced upskilling – Mastered AWS Prompt Engineering, Figma AI tools, mentoring 3+ emerging UX professionals weekly over LinkedIn
• Seeking next Lead, Principal, Senior UX role to scale design systems, champion AI innovation, and deliver high-impact business results.

• Researched & Collaborated: Partnered with stakeholders and Area Leaders to conduct research, identify pain points, create user journey's to to uncover pain points in daily monitoring and operations.
• Designed Design System: Built a unified design system ensuring consistency across iOS app and web app. Enabled seamless duty management, real-time monitoring, and task execution for Area Leaders in-store.
• Empowered Strategists: Created a dual-dashboard experience—shared operational view plus a dedicated reporting dashboard. Enabled Strategists to analyze supply, demand, and compliance data to craft forward-looking strategies.
• Led the modernization of legacy enterprise applications across web and mobile by collaborating with users, stakeholders, and product managers. Delivered scalable, future-ready solutions through the full design system lifecycle in a fast-paced environment.
• Lead UX strategy and redesign of various legacy enterprise apps across web and mobile.
• Owned and evolved the organization’s enterprise design system.
• Deliver prototypes for A/B testing to validate design decisions
• Collaborated with cross-functional teams to streamline design processes and improve project outcomes.
• Launched Workbench app for 5,000 Area Leaders across 20,000+ stores, boosting task completion 42% via 68 A/B tests and 36 world café sessions; 95% adoption rate in 90 days. Scaled design system to 120+ components, reducing UI inconsistencies 78%.

• Managed multiple projects/products, define goals, priorities, timelines, identify requirements and responsible for stakeholder communications, manage UX/FE teams in a fast-paced production environment to deliver complex Web and enterprise applications.
• Research, analysis, design and team management to deliver the most complex SaaS application for Cisco Business users.
• Define product requirements and innovate new and meaningful ways to accomplish them.
• Laying down foundation for design system, interaction design and various production processes that is helping team grow and deliver big projects smoothly.
• Involved in high-level to micro level planning of quarters / sprints and deliverables, defining new scopes, from pitch to deployment
• Enhancing user experience for new applications by providing better information architect, user interaction design and user interface design, also planning on applying the same design principles to the old and dated applications
• Led cross-functional teams to enhance operational efficiency and streamline processes.
• Developed strategic initiatives that improved service delivery and customer satisfaction.
• Drove SaaS UX for 2M+ users, cutting support tickets 35%; built design system accelerating sprint velocity 48%. Led 12+ quarterly launches, mentoring 14 designers to 100% on-time delivery.

• Led UX research and design for the CALS (Certification of Approval & Licensing Service) platform, enabling applicants to become Foster Family Homes in California. Delivered end-to-end solutions through user interviews, usability testing, and system design tailored to regulatory needs.
• Conduct user research using various methods like contextual Interviews, surveys etc. and analyzing data with various stake holders and team to reach design decision
• Collaborated with development and business teams, and subject matter experts daily to develop a versatile and reliable design system that meets product requirements and identifies effective solutions.
• Designed Information architect, Interaction design, brand guidelines and pattern and component libraries for CWDS, as no prior guidelines existed for the software.
• Managed stake holders in world café setup, lead a large group through whole day planning and designing sessions
• Collaborated with cross-functional teams to gather requirements and create wireframes and prototypes.
• Delivered CALS platform; 42 user interviews and full component library slashed foster onboarding time 52%, achieving 4.8/5 usability score

• Build User experience for exciting XASS and SASS application & Coordinate with overseas teams to match deliverable to delivery date in a fast-paced agile environment.
• Conducted field research, user testing, and iterative prototyping in partnership with marketing and research teams.
• Translated stakeholder requirements into wireframes and user flows.
• Identified key UX issues and developed A/B-tested design concepts
• Collaborated with developers to ensure smooth implementation and launch
• Created journey maps, wireframes, mockups, and storyboards for large-scale responsive applications
• Acted as a liaison between users, developers, and cross-functional project teams.
• Led UX discussions throughout all phases of implementation.
• Developed multiple UX concepts based on deep research and discovery
• Led design team to innovate user-centric solutions enhancing product functionality.
• Collaborated cross-functionally to align design initiatives with strategic business objectives.
• Shipped 10 enterprise features with zero defects, lifting NPS 28% via A/B-tested flows.

• Spearheaded the development of innovative creative strategies while overseeing user experience, design, and the timely delivery of all projects. I managed a dynamic team of 16 designers, developers, alongside coordinating with clients and vendors to ensure seamless collaboration. By leading with vision and purpose, I effectively tackled marketing and communication challenges, inspiring the team to transform ideas into compelling, creative solutions.
• Hired and led creative teams from project kick-offs to launch.
• Created journey maps, wireframes, mockups, and storyboards for web, mobile, gaming, and video projects using tools like Sketch, Balsamiq, InVision, and paper prototypes
• Acted as a liaison between users, developers, project teams, and clients, ensuring clear communication and alignment on multidisciplinary projects.
• Developed and executed innovative marketing strategies to enhance brand visibility and engagement.
• Led cross-functional teams in creating compelling visual content across multiple platforms.
• Led 16-person team, delivered 120+ projects at 98% on-time rate, securing 5-year renewal.