JASON BRADY
Senoia,GA
Summary
Strategic Marketing & Communications Executive with a strong background in leading integrated marketing initiatives and brand development across various industries. Focused on enhancing brand visibility and market presence while driving business growth. Skilled in aligning marketing strategies with organizational goals, managing high-performing teams, and utilizing data and technology to optimize performance.
Overview
19
19
years of professional experience
Work History
Executive Director, Marketing & Communications
Bennett Family of Companies
McDonough, USA
07.2023 - Current
- Provide executive leadership for enterprise-wide marketing and communications strategy across a diverse portfolio of businesses, aligning brand positioning with growth objectives.
- Direct strategic planning and execution of marketing initiatives, ensuring alignment with organizational goals and measurable business outcomes.
- Managed multi-million-dollar marketing budget, ensuring alignment with strategic business objectives and optimized resource allocation.
- Lead and develop high-performing marketing teams, driving integrated multi-channel campaigns that enhance brand visibility and market presence.
- Drove cross-functional collaboration with senior leadership and stakeholders, leading corporate events and initiatives that strengthened brand impact.
- Managed marketing budgets, CRM systems, and technology platforms to optimize performance and enhance customer engagement.
Director, Marketing & Communications
Bennett Family of Companies
McDonough, USA
10.2022 - 09.2023
- Led marketing and communications strategy for multi-business portfolio, aligning initiatives with enterprise growth and brand objectives.
- Directed integrated multi-channel campaigns and daily marketing operations, driving brand visibility, engagement, and market expansion.
- Managed departmental budget and CRM platform, enhancing marketing performance and customer engagement.
- Partnered with senior leadership and key stakeholders to execute strategic initiatives, strengthen brand positioning, and support business growth.
Marketing Director
Harbinger Marketing
Tyrone, USA
01.2020 - 01.2022
- Directed integrated campaigns and content strategy, driving brand visibility, customer engagement, and measurable results.
- Led development and execution of strategic marketing plans for diverse clients, achieving alignment with business goals and driving growth.
- Partnered with C-suite executives and stakeholders to deliver tailored marketing solutions, enhancing client relationships and satisfaction.
Marketing Solutions Manager
KWSM
Atlanta, USA
01.2019 - 01.2020
- Directed client marketing strategies, developing and executing integrated campaigns that increased engagement and lead generation.
- Led content development and digital marketing initiatives, optimizing performance across channels to improve brand visibility and conversion rates.
- Partnered with cross-functional teams and clients to deliver data-driven marketing solutions that supported strategic objectives.
Sales Service Representative
Cintas
Atlanta, USA
01.2018 - 01.2019
- Drove revenue growth through targeted upselling and cross-selling initiatives based on customer needs.
- Managed customer accounts and service delivery, achieving high client satisfaction and retention rates.
- Collaborated with internal teams to resolve service issues and streamline processes, enhancing customer experience.
Account Manager
England Logistics
Atlanta, USA
01.2018 - 12.2018
- Managed client accounts and logistics solutions, delivering efficient service and fostering high customer satisfaction.
- Coordinated transportation operations and resolved service challenges, ensuring reliability and maintaining performance.
- Managed client relationships to ensure satisfaction and retention.
- Coordinated logistics solutions for diverse customer needs.
- Developed and maintained accurate account documentation and records.
Operations Manager
Perfect Pitch Events
Peachtree City, Georgia
01.2016 - 01.2018
- Led event operations and logistics for large-scale events, ensuring seamless delivery and exceptional client experiences.
- Coordinated vendor management, budget oversight, and operational processes, enhancing overall event effectiveness.
- Managed event logistics and coordination for multiple high-profile events.
- Streamlined vendor relationships and negotiated contracts for services and supplies.
- Developed operational procedures to enhance event execution efficiency.
Talent Development Manager
Cable News Network (CNN)
Atlanta, Georgia
01.2014 - 01.2016
- Led talent development programs and training initiatives to enhance workforce capability and improve organizational performance.
- Partnered with leadership to support employee engagement and implement succession planning and professional development strategies.
- Developed training programs for diverse employee skill enhancement.
- Facilitated workshops to promote team collaboration and communication.
- Evaluated talent development needs through employee feedback and assessments.
Production Services Manager
Cable News Network (CNN)
Atlanta, Georgia
01.2010 - 01.2014
- Managed production operations and technical services to achieve high-quality broadcast delivery and enhance operational efficiency.
- Coordinated cross-functional teams to meet deadlines, streamline workflows, and uphold production standards.
- Managed production schedules and resource allocation for live news broadcasts.
- Collaborated with technical teams to ensure seamless equipment functionality.
- Oversaw workflow processes to maintain high standards of quality control.
Executive Producer / Video Production Manager
National Wild Turkey Foundation
Edgefield, South Carolina
01.2009 - 01.2010
- Led video production strategy and execution, producing high-quality content that enhanced brand visibility and supported organizational objectives.
- Managed production teams, budgets, and workflows to streamline operations and ensure on-time project delivery.
- Developed engaging content for wildlife conservation campaigns.
- Collaborated with stakeholders to align project goals and vision.
- Managed production schedules for multimedia projects and events.
Media Operations Manager
National Wild Turkey Foundation
Edgefield, South Carolina
01.2007 - 01.2009
- Managed media operations and content distribution to optimize workflows and maintain consistent brand messaging.
- Coordinated production logistics and supported multimedia initiatives to boost audience engagement and drive operational performance.
- Managed daily operations for wildlife conservation projects and community outreach programs.
- Coordinated logistics for events promoting wildlife education and sustainable practices.
- Oversaw budget allocation for operational activities and resource management initiatives.
Education
Bachelor of Science (BSc) - Business Administration
Clayton State University
Skills
- Marketing strategy
- Digital marketing
- Brand development
- Brand awareness
- Customer engagement
- CRM strategy
- Data-driven marketing
- Multi-channel execution
- Performance measurement
- Event marketing
- Corporate communications
- Marketing operations
- Budget management
- Strategic planning
- Stakeholder engagement
- Cross-functional leadership
- Team leadership
- Marketing innovation
References
Available upon request
Additional Expertise
- Quality Marketing Strategy and Execution
- CRM Systems and Marketing Technology
- Brand Growth and Market Expansion
- Corporate Communications and Messaging
- Event Marketing and Audience Engagement
Honors And Awards
- Bennett Advisory Board Member
- Leader of the Quarter (Q1 2024)
- Department of the Quarter (Q1 2024, Q2 2025)
- Peabody Award - Presidential Election Coverage
- Peabody Award - Hurricane Katrina Coverage
- Peabody Award - Indonesia Tsunami Coverage
Timeline
Executive Director, Marketing & Communications
Bennett Family of Companies
07.2023 - Current
Director, Marketing & Communications
Bennett Family of Companies
10.2022 - 09.2023
Marketing Director
Harbinger Marketing
01.2020 - 01.2022
Marketing Solutions Manager
KWSM
01.2019 - 01.2020
Sales Service Representative
Cintas
01.2018 - 01.2019
Account Manager
England Logistics
01.2018 - 12.2018
Operations Manager
Perfect Pitch Events
01.2016 - 01.2018
Talent Development Manager
Cable News Network (CNN)
01.2014 - 01.2016
Production Services Manager
Cable News Network (CNN)
01.2010 - 01.2014
Executive Producer / Video Production Manager
National Wild Turkey Foundation
01.2009 - 01.2010
Media Operations Manager
National Wild Turkey Foundation
01.2007 - 01.2009
Bachelor of Science (BSc) - Business Administration
Clayton State University