Jason Dennis
San Antonio,TX
Summary
Accomplished Enterprise Marketing Leader Talented Vice President with excellent employee development, customer service and analytics skills coupled with more than 30 years of experience. Comfortable giving engaging presentations to clients to drive new business, expand accounts and establish brand profile. Excellent team builder and leader of initiatives.
Overview
14
14
years of professional experience
Work History
Vice President of Performance Marketing and Channel Enablement
USAA
San Antonio, TX
01.2017 - 01.2022
Lead all facets of inbound and outbound marketing, including media, paid and organic search, social media marketing, CRM, direct mail, and email marketing campaigns
- Developed and secured approval for $65M MarTech strategy incorporating solutions from Adobe, Pega, Tealium, and Apr
- Established vision and strategy for newly formed organization
- Transformed Performance Marketing and Operations organization, building team of 135 professionals engaged in MarTech/AdTech strategies, media, SEO, and inbound/outbound marketing
- Administered a $70M MarTech budget and a $600M marketing execution budget across all media and demand generation channels, as well as a $34M G&A budget
- Improved overall performance by 25% for all marketing channels.
Assistant Vice President of Marketing Operations
USAA
San Antonio, TX
01.2010 - 01.2017
- Advanced to a role in charge of marketing execution and MarTech strategy and development
- Successfully brokered a $6M agreement to outsource marketing execution to IBM
- Served as a member of the UNICA Advisory Panel for four years
- Managed a $6M agreement with IBM to outsource 50% of demand generation marketing
- Matured marketing execution processes
- Completed a rollout of an Enterprise MarTech with UNICA.
Executive Director, P&C Marketing
USAA
San Antonio, TX
01.2008 - 01.2010
- Fulfilled a critical role overseeing the development of business intelligence and analytics, enabling data-driven, evidence-based decisions relating to marketing and product management
- Supervised six direct reports and extended team members dedicated to optimizing $43M in annual P&C marketing spend
- Launched a new marketing process while building strong relationships throughout the P&C company
- Innovated and debuted campaigns that included the company’s first sweepstakes contest and the first brand campaigns
- Delivered solid results, increasing average monthly auto insurance quotes by 30% from the prior year
- Established a P&C dashboard providing insights into product management and sales
- Additionally, introduced a funnel tracking methodology that enabled the company to measure the impact of marketing strategies and campaigns
- Created the 5-year P&C Strategic Marketing Plan.
Education
Bachelor of Business Administration Degree in Management -
The University of The Incarnate Word
San Antonio, TX08.2004
Skills
- Digital Marketing
- CRM Expert
- Staff Development
- Data Analysis
- MarTech Expert
- Lead Generation
- Targeted marketing
- Financial Management
- Performance monitoring
- CRM Software
- Team Leadership
- Decision-Making
Advisoryboards
- IBM Marketing Systems Customer Advisory Board
- Adobe Marketing Systems Customer Advisory Board
- Acxiom Marketing Customer Advisory Board
Timeline
Vice President of Performance Marketing and Channel Enablement
USAA
01.2017 - 01.2022
Assistant Vice President of Marketing Operations
USAA
01.2010 - 01.2017
Executive Director, P&C Marketing
USAA
01.2008 - 01.2010
Bachelor of Business Administration Degree in Management -
The University of The Incarnate Word