Jason Franklin
Keizer,OR
Summary
Results-driven marketing coordinator specializing in SEO reporting, backlink analysis, and keyword mapping. Proven ability to enhance website visibility and optimize marketing campaigns.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Marketing Coordinator
Alacrity Solutions
06.2022 - Current
- Improved website visibility through development and implementation of SEO strategies.
- Optimized email campaigns to increase open and click-through rates.
- Analyzed website performance using Google Analytics to identify SEO opportunities and enhance organic traffic.
- Conducted keyword research to optimize content strategies and improve search engine rankings.
- Implemented on-page SEO improvements, including meta tags and header structures, yielding increased visibility.
- Developed monthly SEO reports detailing performance metrics, insights, and recommendations for ongoing improvements.
- Developed targeted marketing campaigns to enhance brand visibility and engagement.
- Conducted market research to identify emerging trends and consumer preferences.
- Analyzed campaign performance metrics to optimize future marketing initiatives.
- Coordinated events and promotions, enhancing customer relationships and community presence.
Insurance Consultant
Liberty Mutual
02.2008 - 04.2022
- Analyzed client needs to recommend appropriate insurance solutions and coverage options.
- Developed comprehensive insurance plans tailored to individual clients' risk profiles and financial objectives.
- Conducted in-depth policy reviews to ensure compliance with regulatory standards and company guidelines.
- Mentored junior consultants on best practices for client engagement and policy management strategies.
- Developed tailored insurance solutions to meet diverse client needs.
- Analyzed market trends to identify new sales opportunities and enhance client engagement.
- Mentored junior consultants on sales techniques, product knowledge, and customer service excellence.
- Conducted regular training sessions to enhance team performance and product understanding.
- Developed lasting relationships with clients by delivering excellent customer service and consistently following up throughout the policy lifecycle.
- Maintained accurate records of all client interactions, policies sold, and commissions earned using CRM software systems.
- Developed strong referral networks within the local community, resulting in increased business opportunities.
- Streamlined administrative processes by implementing efficient workflow procedures that reduced time spent on paperwork tasks.
- Increased new business sales by actively prospecting for potential clients and utilizing effective marketing strategies.
- Increased cross-selling opportunities by identifying gaps in clients'' existing coverage and offering comprehensive solutions to meet their insurance needs.
- Educated prospective customers about the benefits of various insurance types during face-to-face consultations or phone conversations for informed decision-making processes.
- Cultivated relationships with clients to identify and meet insurance needs and establish trust and rapport.
Education
Bachelor of Science - History
California State University, Fresno
Fresno, CASkills
- Google search console
- SEO reporting
- Backlink analysis
- Keyword mapping
- Technical SEO
- Link building
- Meta tags optimization
Certification
Google SEO Capstone Project
Timeline
Marketing Coordinator
Alacrity Solutions
06.2022 - Current
Insurance Consultant
Liberty Mutual
02.2008 - 04.2022
Bachelor of Science - History
California State University, Fresno